More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Facebook is changing everyday, but the value of it is still there. It becomes about evolving how you use the tool to make sure you're using it to power up your business and engage your audience.

That's why we're covering the 3 mistakes you might be making on Facebook that cost you BIG TIME.

We're covering

• To many groups
• Not using your page
• Boosting without thinking

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Ahh Facebook ads, the wonderful and incredibly complicated piece of marketing. Depending on who you talk to it's a huge waste of money or a critical part of growing their business. 

I sit in the school that they're amazing and wonderful, when executed correctly. Meaning there are a few things you need to make sure you figure out FIRST. 

Today we're going to cover the power of planning, targeting, and knowing the next steps so that your Facebook Ads can be a critical part of growing your business, and not a waste of money.

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Holy episode 250! Thanks for listening and being a part of this community, I love doing this show! 

Today we're talking about Q2 of 2016, but it could just as easily be any next season in your business. Maybe it's a new month, new 12 week year, or even a new week. The principles remain the same when it comes to making sure your marketing is ready. 

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I get this question so often, it's about time we bring it to the show. How do you outsource your social media? 

I'm breaking down the three things you need to know. We'll start with defining some job titles, Virtual Assistant, Social Media Manager, and Social Media Strategist. We'll talk about goals and why they're CRITICAL to your ROI success. Finally we'll wrap up with a few key questions to ask your perspective team members.

Have more? Join the VIP Community to share.

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Real talk time... social media is likely not your full time job. I mean, it actually is my full time job, and I'm still not on social media all day. 

In this episode I'm giving you an inside look at my social media time, and getting super clear on how you can create the same process. If you're feeling like you're spending all your time on social media, or maybe you can't seem to make time for it, this is the episode to listen to. 

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Launching a podcast was a game changer in my business. Not so much because podcasting is the best thing ever, although it is, but because I started creating content in a way that was aligned with my voice. That's incredibly powerful.

There are a few lessons I've learned a long the way, launching not only this show but Your Biz BFF. Today I share the biggest 3 things you MUST know about launching a show. PLUS I share what I wish I'd done differently when I launched this one.

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Resources

Biz BFFs

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It's easy to fall into the race for the most followers, page likes, or subscribers. What's more difficult though is to make sure they're engaged, REAL supporters. To do that you have to step back from the follower count and dig into your analytics a bit.

Find out how many are watching or listening, learn how many are clicking through to your website, opening your email, and commenting on your content. Those are the numbers that matter, because those are the numbers that really grow your business.

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If you're not loving your current social media tool, and past tool reviews haven't done anything for you, today I'm brining you another tool! We're talking about Sendible. 

Sendible is another social media management tool, and brings a lot of really valuable pieces together in a really easy to manage way. The best part, there is a 30 day free trial for you to get a feel for the tool and see if you'll actually use it. 

On this episode I'm breaking down the features, the integrations, and the pricing so you can see if it's a good fit for you.

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4 Steps to Quickly Grow Your Email List Without Spending All of Your Time on Marketing with Tim Paige

Sendible

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I'm seeing a lot of talk in Facebook groups about ditching Facebook pages. That they don't have any reach, no one is seeing the content, and that people refuse to give any money to greedy Facebook.

Here's the thing, Facebook, like you, is a business. In business the goal is to make money, and to make money Facebook needs to protect the users and the experience they have on the site. That means prioritizing content that adds value, and separating the serious from the not serious by prioritizing sales content from those willing to invest. So by ditching your page, throwing all in on your group and not investing you're costing yourself more than you're costing Facebook.

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3 Ways to Grow Your List with Facebook - Free Training

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Content is a powerful tool for providing your audience with value. The opportunity is missed though when you start creating content for the sake of content. So we're talking about the 3 things you MUST know about your content.

• Who's reading it?
• Frequency vs Consistency
• My favorite way to get it done

Click play to hear more!

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Grow Your List with Facebook - Free Training

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