More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

What's more important, your website or your social media?

That was a question dropped in a Q and A I did in a Facebook group recently, and you know what, it's a GREAT question. Websites are important, but they're not easy to stumble upon. I'm breaking it all down on this episode.

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3 Ways to Grow Your List with Facebook - Free Training

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We're breaking down a few key pieces when it comes to branding because, real talk, branding is not set it and forget it. These are choices you need to make time after time as your business grows.

We're talking why branding and marketing aren't the same thing, personal vs company branding, and why consistency is so important.

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eClincher Pricing

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Ahh the shoulds. This is a SUPER common should question, do you run your program as a live limited option or evergreen and always available? 

Spoiler alert... there is no right answer. Yep, it depends on a few things, your teaching style, your students learning cycle, and where this fits into your revenue plans. I break it down in this episode with a few examples from my own business and a few pros and cons. 

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Your Biz BFF - The Right Tool for the Right Job

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We're breaking down a few key pieces when it comes to branding because, real talk, branding is not set it and forget it. These are choices you need to make time after time as your business grows.

We're talking why branding and marketing aren't the same thing, personal vs company branding, and why consistency is so important. 

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Hit the Mic Backstage

Better Branding with Julie Cottineau

Brands That Stand Out with Julie Cottineau

Personal or Company Branding with Kaye Putnam

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If you're struggling to get visible you have probably spent time wondering WHY no one engages with you, and really wondering why no one sees your content.

Today we're talking about the three pieces that are killing your visibility online, and best yet, we're fixing them too!

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Learn more about Social Pro

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One of the biggest complaints about social media is that it's a time suck. You hop in and you lose a few hours but you're not seeing results. Today we get real about why! 

I'm giving you the three things you need to know to make sure you manage your time on social media and actually see epic results, yes it's totally possible and I'm amped to share it.

We're going to talk about the power of having a plan, chunking your time with actionable goals, and giving yourself room for a few Buzzfeed quizzes (I get you). 

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I get the question a lot about why people actually need x network or social media at all really, and so today we break that down.

It really comes down to three factors, connection, value, and visibility. 

If you want more customers, word of mouth alone won't do it. You need to make it easy for those customers to share, but also you need to connect with more clients directly so you can really see long term, sustainable growth in your business.

I dive deep (and get out the soap box) on this episode on why social media matters.

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Social Pro

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Over the last few months we've covered Hootsuite, Buffer, and Edgar... today we're talking Sprout Social.

Social media management tools are everywhere, seriously they're are hundreds of them, and that's because everyone has specific needs. So today I'm sharing with you another option. Check it out, if it's a fit go with it and rock it out. If not keep trying! 

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Sprout Social

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How's the return on your social media? I'm guessing you don't really know. Even if you have a number on the cost per click of your latest Facebook Ads campaign you still don't have a clear picture on what your investment actually is.

Are you accounting for your social media management software? Or your virtual assistant or social  media manager? And the biggest one, are you tracking the cost of your time that you spent scrolling hoping that inspiration hit? 

I'm guessing you didn't. In this episode we do.

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Social Pro

Social Media Action Plan Training

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Getting visible isn't always about getting naked and baring your soul. What it is about is giving your audience something REAL to connect with. An honest and true connection with YOU. 

In this episode we're breaking down why it's scary, why it's critical, and why you don't have to get naked! I'm also using two of my favorite brand examples Gary Vaynerchuck and Apple... yep the go to brands are back!

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Learn more about Social Pro

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