More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

I realized not long ago that I talk a lot about the fact that I think engagement is critical, I don't talk a lot about why. Today we fix that. I'm breaking down why engagement matters in 4 parts of your business. We'll talk about social media, content, email, and in your presentations (like webinars and speaking engagements). We talk about why the conversations matter and the impact this can have on your business. Be sure to take the challenge at the end though, hit the comments and share how you can up your engagement in at least one of these areas.

Social Media is NOT a Marketing Plan

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Every industry is crowded, that's no reason to hold yourself back from jumping in. Today I'm talking with Julie Cottineau about how to make your brand stand out. She touches on why it's critical for you to establish a few key things to make all the branding decisions easier.

Open your note app, or get the pen and paper ready because this one is full of some serious takeaways.

I am so happy to know Julie and she is who I look to for insights on branding and really twisting what the big guys do and making them fit for my business. I'm also so excited to be a part of the Brand School Master Class Faculty and I invite you to learn more about it if you find yourself struggling to stand out in your market.

Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands. Prior to launching her own business, she was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America. Julie also served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the U.S. and France helping to build leading global brands in diverse categories such as Intel, Subaru, Pantene, Avon, Stolichnaya and Kool-Aid.

She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open for Small Business. She also shares her insights, tools and tips on branding through her blog at BrandTwist.com, and on Twitter at @jcottin.

Julie is the creator of Brand School Master Class, a premier learning program that teaches small business owners, entrepreneurs and not for profits how to create more distinctive and powerful brands that cut through in crowded markets. She is also the unofficial inventor of the Pet Rock (but that’s a story for another time). Julie lives in Westchester NY with her French husband and two wonderful children.  

Better Branding with Julie Cottineau

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Know Brand School is right for you? Jump right to the application.

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I can't believe it's here! Episode 100. We're celebrating LIVE with prizes. But be sure to tune in because there is one prize up for grabs to replay folks as well. Email me before October 23rd with who you'd like to see on the show in the next 100 epsidoes or what you'd like me to talk about on a stand alone epsidoe. On Thursday I'll choose a winner. The grand prize is the Rock Star Guide of your choice.

Retiring #YFEchat Check out all 100 fabulous episodes The Kick Ass NOW Bundle

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Being good with your money is KEY to growing your business. It's hard to reach those income goals if you have no idea how much you're making now. Today though we get real on what needs to happen. Tina White is joining me to talk about what you need to do on a daily, weekly, monthly, quarterly, and of course annually to keep your mind on your money, and of course your money on your mind.

Tina White, CPA is the owner of Panoramic Business Solutions. She is a number crazy, profit finding accountant. She helps business owners enjoy the panoramic view of their finances and business. She can help your business grow with a customized pricing strategy, technology tips to shorten your learning curve, and a proven system to improve efficiency. Learn more at www.PanoramicBusinessSolutions.com.

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Your Accounting Routine

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This is one of those things that drives me A LOT crazy. The idea that the last quarter of the year is only about planning for the next year, and that's NOT TRUE. Yes planning is a BIG part of success and in a few weeks I'll talk about how I'm planning mine, in fact I talked last year about how I planned for 2014. That's not the only purpose of these last 3 months though, that planning should just make it EXTRA clear what you need to do for this year to wrap up successfully. I'm challenging you to think a little differently, focus on one or two things you can take action and do THIS YEAR to make your business better NOW!  

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Are You Throwing Away 2013 {Post that inspired this episode}

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This is a bit different than usual but so so important for your success so take the time to listen. We do talk in a bit of woo-woo but it's so insightful and filled with great takeaways from Kate. My favorite part is when Kate breaks down some tips to gain more confidence, so you're able to go out into the world and make the big asks and take the big actions that will move you to your success.

Kate Marolt is the Body Confidence + Connection Coach at Soul Wild Free, where she is on a mission to create a world filled with love, connection, play, and adventure for herself and others. She does this by guiding smart women to quit being so hard on themselves through healing their relationships with their bodies and supercharging their courage, confidence, and clarity so they can quit waiting to feel worthy and start living in freedom- in their businesses, relationships, and lives.   

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Business Amplifier Mastermind

Nicole Longstreath of The Wardrobe Code

Writing Coach Amanda Shofner

Connect with Kate

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The latest network to take social media news outlets by storm is Ello. Currently invite only, and tagged as "the anti-facebook" it's getting a crazy amount of press.

But let's pull back the curtain and see what the fuss is all about, and most importantly if it's anything you need to be worried about.

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Facebook Ads That Work

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There is SO much value in the one, Kellie's advice is a must listen.

Grab your pen because if you run 1 business or you run 12 businesses you'll get some serious takeaways here.

Everything from ideal clients, to knowing your niche, to the importance of passion, but why it's not enough.

Kellie Adkins is a holistic business and marketing mentor and certified yoga therapist. Kellie’s clients are multipassionate and purpose fueled creatives who, with her guidance, are making big changes in the world of conscious business and yoga education. As the founder of Third Jewel Consulting, Kellie provides holistic business support to the conscious, creative entrepreneur. As the Director of the Wisdom Method School of Yoga, Kellie provides integrative yoga therapeutic education worldwide.    

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Make Your Facebook Ads Matter

www.KellieAdkins.com The Wisdom Method School of Yoga

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I think there is one incredibly simple and totally underused way to get answers to questions like:

• What kind of content to post?
• When to post, where to post?
• Is anything I post actually working?

That answer is check your stats! If you've been doing this for any amount of time you have some numbers already. If you're just starting out, well let me give you a roadmap to the shortcut because this is it. Let's break down what stats work, where to find them, and the all important question of how often to check them.

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Google Analytics episode with Liz Locakard

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I apologize in advance for some dog barking in the background, the content was too good not to share anyway. Sile was FAB to have on the show because she shares some truly amazing insights on the importance of checking in with yourselves. I really love her take on self-care in contrast to some others I've heard. The emphasis on just making sure you're filled up and doing what fills you up not what someone says to do. Self-care doesn't and shouldn't look the same for everyone.

Sile is a life and business coach and has written the book Self-Care An Authentic Journey. Sile is passionate about authentic living and believes that without self-care it is impossible to be successful and content!    

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Get YOUR question on a future episode Email me at [email protected] Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show  

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