In this podcast I tell the story of a time when my company’s culture and the customers culture didn’t line up. It didn’t end well.

I’ve only ever been burned on a deal once. It was when I went outside of my lane. Find out what I did wrong, and how to avoid making the same mistake.

In this episode I tell the story about a time I didn’t take the bait.

How to cold call the wrong way, and the right way.

Talking about the importance of leads, and a ruthless sales process

Don’t auto dial. Don’t auto-message. Don’t spam emails. Be a real person!

I recently heard a story about a haggling salesman who’s tactics sabotaged his business relationships. Don’t do what he did.

Consistent follow up is where a lot of salespeople fall short, but it’s critical to being a sales professional.

Understanding your buyer motives determines your approach to the sale.