More Than A Side Hustle

Struggling to get cleaning clients consistently? In this episode, Anthony breaks down five ways to market your cleaning business, generate leads, and turn more inquiries into paying customers.

Whether you’re working toward your first booking or trying to fill your schedule, you’ll learn how to choose the right marketing channels for your stage of business and track whether your efforts are paying off.

Want to learn how to start a remote cleaning business? Join our free masterclass:  https://www.cleaningbusinessmasterclass.com?el=Youtube-5strategies

In this episode, we cover:

✅ Where to focus your marketing when you need more cleaning clients
✅ Why leads aren’t turning into bookings, and what to check first
✅ How to tell whether your marketing is actually paying off
✅ An overlooked opportunity to bring customers back

If you’ve been trying different ways to market your business without consistent results, this episode will help you decide what to focus on next.

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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She got laid off from her cybersecurity career, then went on to hit her highest month ever, $23,000, with her cleaning business. And she did it without spending a dollar on paid ads.

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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You can have a great career, make good money, work hard, and do everything “right,” but when your entire income depends on one company, there are still decisions about your financial future that you do not control.

In this episode, we use Ryan Clark’s firing from ESPN as a reminder that one job is too close to none. We explain why a high-paying career does not automatically create financial security, why we built businesses while still working our 9-to-5s, and how owning something outside your job can give you more options.

In this episode, you’ll learn:

• Why relying on one employer creates a financial weak point
• The difference between earning a paycheck and owning an income-producing asset
• Why you do not have to hate your job or quit your career to become an entrepreneur
• How to begin building income outside your 9-to-5
• Why your goal should be more control, not simply more work

You do not need to walk away from your career tomorrow. But if one company controls your entire income, one decision can change your financial situation. Building something of your own gives you another option.

Watch the video: https://www.youtube.com/watch?v=bJGOIMRDmrY

Learn how to build a remote cleaning business:
https://www.cleaningbusinessmasterclass.com/?el=Podcast-jobbackup

Explore Tidy Track:
https://www.tidytrack.io/?el=Podcast-jobbackup

Connect with us:
Instagram: https://www.instagram.com/thehartrimony
TikTok: https://www.tiktok.com/@thehartrimony
YouTube: https://www.youtube.com/@thehartrimony

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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One of our employees quit with no two-week notice and no heads-up.

The crazy part? I wasn't surprised.

After 15+ years of managing people, I've learned there are usually signs before someone checks out. In this video, I'm breaking down the signs I noticed, what we did immediately after getting the resignation email, and how we kept the business moving without panic-hiring a replacement.

In this video, you'll learn:
✅ 3 signs an employee may be getting ready to leave
✅ The 5-minute rule I use when things go wrong in business
✅ What you should do immediately when an employee quits
✅ Why every employee needs documented tasks and responsibilities
✅ How to redistribute work without overwhelming your team
✅ Why you shouldn't immediately replace someone who leaves
✅ How to build systems so your business doesn't depend on one person

THE TRUTH: People are going to leave. That's part of business.

Your job as the owner isn't to make sure nobody ever quits. It's to build a business that can keep moving when somebody does.

If one person leaves and nobody knows the passwords, nobody knows what they were working on, and nobody knows how to do their job, that's not an employee problem.

That's a systems problem.

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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🔗 Try TidyTrack:  https://tidytrack.io/

Most cleaning business owners don’t need MORE leads.

They need better systems to handle the leads, customers, cleaners, and opportunities they already have.

After building our cleaning business to over $3 million in revenue, we learned that the more the business grows, the harder it becomes to do everything manually.

In this video, we’re breaking down 7 systems and automations cleaning business owners can use to save time, follow up faster, and stop letting money fall through the cracks.

We cover:

✅ How to automatically follow up with missed calls
✅ Why speed-to-lead matters when a potential customer reaches out
✅ How to nurture leads who aren’t ready to book today
✅ How to automate your review process
✅ How to simplify booking and customer communication
✅ How to automate your hiring and applicant screening process
✅ How to build systems that allow your cleaning business to operate without you doing everything manually

We’ll also take you behind the scenes of TidyTrack, the software we built specifically for cleaning business owners to manage leads, customers, cleaners, communication, bookings, hiring, and automations in one place.

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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We celebrate hitting one million views on YouTube and get honest about what that milestone does and does not mean financially. We break down what actually makes YouTube worth it for entrepreneurs, and how to stay consistent without getting trapped by perfection, scripting, or burnout.
 
• the real timeline behind nine plus years of uploads and inconsistency 
• YouTube ad revenue versus indirect income from community and trust 
• why long-form content takes more work than people expect 
• the hidden cost of vlogs including editing time and production effort 
• thumbnails, titles, and choosing the strategy that fits your personality 
• perfectionism, comparison, and how “1% better” can slow you down 
• scripts versus outlines and how to stay direct without sounding fake 
• what a repeatable day-in-the-life format could look like for busy parents 
• setting boundaries on topics so you do not invite unwanted debate 

you guys let us know. Let us know what you got. 

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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Podcast Sponsor:
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 Thinking about hiring a virtual assistant or making your first hire? Watch this first.

A friend recently asked me how to hire a virtual assistant. By the end of the conversation, we realized he didn't actually need one.

The problem wasn't hiring. It was how he was spending his time.

In this video, I break down the exact conversation we had, the questions every business owner should ask before hiring, and how to know if it's actually time to bring someone onto your team.

If you're a cleaning business owner, entrepreneur, or small business owner looking to scale, this framework can save you thousands of dollars and help you make the right first hire.

In this video, you'll learn:
✅ Why most business owners hire too early
✅ How to audit your time before hiring anyone
✅ The difference between busy work and revenue-generating work
✅ How to identify the best first role in your business
✅ Why your first hire should create more revenue, not just save time
✅ The biggest hiring mistake that keeps business owners stuck

THE TRUTH: Hiring won't fix a broken business. Before you hire anyone, you need clarity on where your time creates the most value. Once you understand that, making your first hire becomes much easier. 

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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Register for the FREE Masterclass: https://www.cleaningbusinessmasterclass.com/?el=Youtube-new-owner-mistakes

If you're starting a cleaning business, these are the four mistakes we see new owners make over and over again.

After coaching thousands of cleaning business owners inside Cleaning Business University, we've noticed the same patterns. It's usually not a lack of information that's holding people back. It's how they apply it.

In this video, Jhanilka breaks down the four biggest mistakes that slow new cleaning business owners down, and what you should do instead.

In this video, you'll learn:
✅ Why skipping steps actually delays your progress
✅ The mindset shift that changes how you invest in marketing
✅ Why being too rigid can hold your business back
✅ How comparison steals momentum from new business owners
✅ What successful cleaning business owners focus on instead

THE TRUTH: Building a successful cleaning business isn't about finding one more strategy. It's about avoiding the mistakes that keep most beginners stuck.


🔗 Tidy Track (Automate Your Cleaning Business):
https://www.tidytrack.io/?el=YouTube-4mistakes

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📚 Get The Remote Cleaning Business Starter Kit:
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Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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We've been married 10 years, built a cleaning business from zero, launched CBU with no product, and watched our students do over $21 million in revenue.

Here's what we actually learned.

In this video, you'll learn:
✅ Why we started a cleaning business one year into marriage (and why Jhanilka said no)
✅ The IG Live moment that accidentally launched Cleaning Business University
✅ The biggest obstacle in business that never goes away — no matter how big you get
✅ How to build a business that runs without your hustle (systems vs. grind)
✅ What 10 years of showing up online actually produces

THE TRUTH: None of this was planned. We started with a wedding hashtag, moved to a city we didn't know, and figured it out as we went. If you're waiting for the perfect moment — this video is for you.

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

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Podcast Sponsor:
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You've done all this research. You've watched the testimonials. You've read the reviews. And you still can't pull the trigger. That's not a information problem — that's a faith problem.

In this video, you'll discover:
✅ Why knowing too much is actually what's keeping you stuck
✅ The childlike faith concept that changes how you approach starting anything
✅ The real reason your fear of failure isn't yours — it was handed to you
✅ What Alani ice skating taught us about overthinking and just going for it
✅ Why "what if it doesn't work" is the wrong question to be asking

THE TRUTH: You don't have a research problem. You have a starting problem. And the fix isn't more information — it's less fear.

Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast

🌟 Don't forget to drop us a review to support us!
Leave us A Review

Follow us on Social Media:
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Podcast Sponsor:
If you are interested in a spot shoot us an email at [email protected]