What goes into a digital marketing strategy? For me, it's a combination of content creation, email marketing and paid ads.  I love this approach because it's a strategy that will generate prospects, gather their information and then will help turn them into paying clients -- all on automation!  In this episode, we cover how having a full digital strategy can change your business for the better. Let's dive in and learn:

• Why posting reels and content on social media simply isn't enough to grow your online business
• The four steps to creating a digital marketing strategy
• Leveraging a lead magnet to build your email list
• How to use paid ads to reach new people

  Resources mentioned in this episode:

• Live Masterclass: How to Automatically Attract Your Dream Clients on Social Media
• Episode 13: The Secret of Generating Higher Quality Leads Online

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

How do you find your ideal client online? And better yet, how do you actually convert them into paying clients? After all's said and done, our friends and family will only buy from and support us for so long. That's why we're covering expanding beyond your immediate circle by leveraging social media ads.  Did you know there are 11 different types of ads you can run between Facebook and Instagram? Between paid marketing and organic marketing, it can be confusing and overwhelming to know where and how to start.  Let's dive in and learn:

• The difference between paid and organic social media marketing 
• Why you need to get laser targeted with your ideal client and who you want to reach
• The different types of ads you can run 
• What you should consider before running ads

  Resources mentioned in this episode:

• Live Masterclass: How to Automatically Attract Your Dream Clients on Social Media

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

I am super excited about this week's episode. Joining me is Simona Costantini, who is the lady that helped me bring the more than social podcast to life. Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of the Happiness Happens Podcast.    She helps six-figure entrepreneurs in the intuitive space bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts.  Listen in as we talk about:

• What you need to know before launching your podcast
• The equipment you need to get started
• The recording and editing technology Simona recommends 
• Why recording both video and audio is important
• How the podcast algorithm works
• Using keywords to drive more traffic to your podcast within the apps

  Resources mentioned in this episode

• Podcast Equipment Download

Connect with Simona

• Instagram: https://www.instagram.com/simona__costantini
• Happiness Happens Instagram: https://www.instagram.com/happinesshappenspodcast/
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/ 
• Launch Your Podcast in 8 Weeks: http://www.simonacostantini.com/free-resources 

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

How do you attract those dream clients online?  How do you make your online conversations go from talking to everyone to talking to your dream clients? This is what we're covering in today's episode: how you can instantly attract your dream clients online. And the truth is? It's not as complicated as you may think. Listen in as we talk about:

• Why it's okay to be picky about who you want to work with
• Questions to ask yourself when envisioning your ideal client
• How to get in front of your dream client
• How to speak to your dream client online
• The importance of solving your ideal client's problems through your content
• Use hashtags strategically to reach your target market and build relationships  

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Do you use email marketing in your business?  How do some people seem to have their email sequence all figured out?  It can often feel like you've really grasped the big idea of email marketing, but the tricky part comes when you know the general strategies, goals, and what success with email marketing looks like, but maybe aren't 100% sure how to implement it correctly.  That's what we're focusing on today, and I'm giving you my 7 must-include email sequence and how it can help you create warmer leads. Listen in as we talk about:

• The 7 email sequences I recommend sending to your leads
• Tips for establishing yourself as someone worth listening to 
• The questions you want to ask in your email sequence before your prospective client asks them
• How to leverage email marketing to support sales 

  Resources mentioned in this episode:

• Download my 30 Day Social Media Calendar: https://www.lisaannecoaching.ca/30-day-challenge

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

This week on the podcast, I'm answering the most asked question that I got asked last year: "How do you generate high-quality leads through social media?" I've had so many conversations around this topic over the last six and a half years. My answer? It might surprise you: Thoughtful and effective lead magnets.   Listen in as we talk about:

•  How to use lead magnets to get higher quality leads
• Three key parts to effective lead magnets
• Four different types of lead magnets
• What to include and what to omit from your lead magnet 

  Resources mentioned in this episode:

• Download my 30 Day Social Media Calendar: https://www.lisaannecoaching.ca/30-day-challenge

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

How can you ensure that the people that land on your website starts to turn into leads for your business?  In this episode, we're talking about websites vs. sales funnels and how you can leverage a sales funnel to drive more customers into your community and ultimately into paying clients. Have you heard of sales funnels before? If not, a sales funnel is exactly as the name says; it's a funnel to help you make sales. Listen in as we talk about:

• The biggest downfall websites have
• What a sales funnel is and how it works
• The main differences between a website and a sales funnel
• The step-by-step on how to set up a lead generation funnel 

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

There are two kinds of entrepreneurs when it comes to creating reels -- those who see the benefit but don't know how to create them and those who are simply not interested in integrating reels into their marketing strategy.  We're going to focus on the first type of entrepreneur in this episode. I'm giving you 15 different reel ideas today that you can start to incorporate into your business and marketing. Each of these ideas has its own benefits, and I suggest starting with the ones you're most comfortable with and working your way up! Listen in as we talk about:

• The two types of entrepreneurs when it comes to reels
• 15 reel ideas that think outside of the box
• How each different reel type builds the know, like and trust factor in different ways
• The process I take to create reels

  Want to learn more about reels? Check out these past episodes:

• Episode 8: Taking the Headache Out of Creating Reels with Lisa Anne
• Episode 10: How to Create Reels with Lisa Anne

Connect with me

• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

How do creators make reels look so effortless? What about transitions, trends and call to actions? There are so many ways to show up in the digital space; let's talk about one of my favourites. In this conversation, I take you through the ins and outs of creating reels -- from start to finish! I know it can feel overwhelming, but by the end of this episode, you'll know how to create reels like a pro. Listen in as we talk about:

• The basics you should think about before creating a reel
• How to record, add music and edit your reel
• Tips to finding inspiration for your next reel
• Why reels are better at reaching new audiences

  Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

How do you become a more confident business owner? Is it really possible to balance your business with your family? Is there a secret to productivity? This is what we're talking about in this episode! My guest, Nicole Boudreau, is a Certified Integrative Nutrition Health Coach and Holistic Nutritionist. She helps busy females find their confidence by eliminating stress and confusion around eating healthy. She is also a mom of five and runs two online businesses! Nicole believes that health is not one size fits all. There are no right or wrong answers. It’s finding what works best for YOU and your lifestyle. Listen in as we talk about:

• How Nicole uses time blocking to manage her schedule
• Her biggest productivity hack
• Nicole's best tips for finding balance between your busy business and family
• Tips to develop a resilient mindset, even in the hardest times

  Resources mentioned in this episode:

• Three Day Reset: https://www.beautyboudreau.com/3-day-reset
• Book a health discovery call with Nicole: https://bookme.name/beautyboudreau

Connect with Nicole

• Instagram - https://www.instagram.com/nicoleboudreau.ca/  
• Facebook - https://www.facebook.com/nicole.boudreau.754/  

Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca