Do you really need to create reels for your business? Does your social proof actually grow when you show up on video? Will your business benefit from making reels a priority? I say yes, all of these points are so important, and today we're talking about how to take the headache out of creating reels. Reels are an essential part of your content marketing strategy, and in this episode, we talk about why.   Listen in as we talk about:

• The importance of using reels to grow your online presence and social proof
• How using reels helps you show up on Instagram's explore page
• My tips for creating reels efficiently and without any headache
• How to make the process of creating reels fun
• Using reels to showcase your brand's personality
• Cross-promoting your reels onto different platforms

  Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

Whether that's creating content for your feeds, creating reels, live videos, YouTube videos, blogs, podcast, episodes, or emails, there's a lot of content that we can be pushing out as entrepreneurs. How do we repurpose content? How do we make this process easy instead of confusing?  In this week's episode, I give you my top tips and the personal strategy I use to repurpose my content, to help make your repurposing a lot easier too.    Listen in as we talk about:

• The content reposting sequence you may not be aware of
• How repurposing your content can actually make it easier to create content in the first place
• The benefits of talking about one topic per week, instead of multiple
• How repurposing content reinforces your brand message, SEO presence, reaching new audiences, and consistency
• An inside-look into my content repurposing strategy

  Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

You've taken the time to create your content, planned and written out all of your captions, and now it's time to post it! Do you really want to sit on your phone posting content all day? Me neither! Which is why in today's episode, I'm teaching you how to schedule your social media content in advance so you can free up your time. I'm giving you insight into my favourite scheduling platforms, and talking about the benefits that scheduling your content will bring to your life.   Listen in as we talk about:

• The benefits of using a post scheduler
• How to change your Instagram account to a business profile
• The top four scheduling platforms that I recommend
• How scheduling your content in advance gives you more ease and flow in your life and business

  Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca

Do you ever get those amazing content ideas right before your head hits the pillow, but that genius post or caption is completely gone when you wake up? Let me introduce you to your new time and energy saver: content batching. I create my content for the entire month in one day, and while this may sound overwhelming, join me for this episode as I walk you through it. Listen in as we talk about:

• My tips for never forgetting that amazing content idea
• What works and what doesn't when it comes to batching content
• How to craft your content pillars
• Tips for selecting photos to go with your captions

  Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

Have you ever scrolled through your timeline and thought 'wow, that post is really good'? You probably saved it, took a screenshot, and tried to figure out how you could write a caption that captivating as well.   Well friends, this episode is for you if you're wanting tips on how to structure social media captions that people actually pay attention to. In this episode, I'll teach you how to write captions that never fail, how to structure them, and examples of captions done well.    Listen in as we talk about:

• Why captions are so important
• How thoughtful captions are the best way to create community
• The structure of a good caption
• The benefits of short vs. long captions
• Why hashtags are important to support your content creation

  Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

Are you stuck on what to write for social media captions? Picture this: you have a million great content ideas, but when you sit down to write them, the words just don't flow like you wish they would. Maybe it's that you don't know what to talk about, you feel awkward bragging about yourself, or you think no one will care anyway. If these thoughts have crossed your mind, then this episode is for you! In this episode, I give you my best tips about what to write for your social media captions, and break down three types of social media posts that will yield you excellent engagement. Listen in as we talk about:

• Why showing up on social media is essential for business growth
• Three types of social media posts that will transform your content creation game
• How your client avatar impacts your content creation
• Using emotion to relate back to your ideal client
• Why you should brag about your wins

  Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

Why do we as entrepreneurs spend so much time on social media? Why do we get sucked into these platforms and really stress over making sure that we post every single day? There's a reason, and it all has to do with boosting your engagement and increasing your reach with every post. You want to make sure you're always talking to your ideal client, that you're showing up for them and that you're giving them the tools and resources they need from you. Plus, the more active and engaged you are, the more people notice you and feel connected to you. What's more -- when you're intentional about your growth and engagement, having warm to hot leads becomes easier, and your program or service launches sell out with much more ease.   Listen in as we talk about:

• Why we show up as business owners in the online space
• The two things we need to be mindful of for better engagement
• Tips to get on the "good" side of the algorithm 
• How many times you should post per week
• Tips to creating genuine connections with other people in the online space
• My hashtag strategy and how to tweak yours

  Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

I think we can agree that the online world is saturated with content! So, do you know who you're talking to in the online space? Whether your community is brand new, or has been around for a while, it's crucial to know who you're talking to with every post, story or digital ad, otherwise it gets lost in a sea of content.   In this very first episode, we dive into understanding who you're actually talking to, what value you're delivering to them, and why they should care. If you aren't yet sure who that person is, I give you my best tips and tricks that I've learned along the way to make your journey a lot easier!   We talk about:

• Why you need to know who you're talking to get your ideal clients to care
• The analysis you need to understand who you're talking to
• The three reasons why people buy from you, to begin with
• How to create a buyer persona
• Why understanding your buyer persona will help you nurture your leads
• The benefits of using an intake form
• How to use your newfound knowledge to get your ideal client to buy from you

Connect with me

• Instagram - https://www.instagram.com/lisaannecoaching/ 
• Facebook - https://www.facebook.com/lisaannecoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/morethansocial/
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Website - https://lisaanne.ca 

Hey, it's Lisa here! Thanks for joining me on the More Than Social podcast. You're here because you're an entrepreneur or aspiring entrepreneur looking to make your marketing a lot simpler.

 

I'm a digital marketing expert, self-development junkie, and your go-to for all things marketing, ads and automation. I've built my multiple businesses by using tried and true techniques, and now I'm here teaching them to you.

 

On this show, you'll learn all about the newest marketing trend, social media hack, how to create digital ads that actually work, and everything you need to keep you up to date in the marketing world. This isn't your average marketing podcast, we dig deep into each topic!

 

Be sure to subscribe to the show so you never miss an episode. Like what you hear? I would SO appreciate you leaving a rating and review on Apple Podcast.