More Than Social Podcast

Social media has become a pivotal tool for businesses to connect with their audience, build brand awareness, and drive conversions. However, not all social media content leads to actual business leads. In this episode, we discuss the common misconceptions and pitfalls that many entrepreneurs and content creators face when it comes to generating leads through social media. First up -- the misconception that simply churning out content on social media will automatically translate into leads. We highlight the importance of focusing on quality and relevance over sheer quantity, emphasizing the need to speak directly to your dream audience. One key factor we cover is the significance of understanding and speaking directly to your target audience. By resonating deeply with the people you aim to reach, you can increase engagement and ultimately generate leads that go beyond mere followers. What about the importance of authenticity in social media content creation? By being yourself, sharing personal stories, and addressing your audience's specific needs, you can establish a genuine connection that resonates with your followers and attracts leads. In all, it takes a strategic approach to social media content creation that prioritizes quality over quantity. By focusing on providing value, establishing connections, and implementing the principles outlined, businesses can leverage the power of social media to drive lead generation and foster long-term growth.   We talk about: 

• 00:00 Intro
• 01:49 The real problem: thinking pumping out content automatically will gain you followers/leads
• 02:56 The key factor to make your content convert to leads - what to look at your own content for
• 04:44 #1 Connection
• 05:34 #2 Understand your dream audience's specific needs
• 06:41 #3 Be yourself, share about your life, be a whole person
• 07:22 What does this all have to do with lead gen?
• 08:58 Not chasing trends, focus on relevance
• 10:50 Shifting your mindset from followers versus actual leads
• 14:40 CAP principal

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

In this episode of the More Than Social podcast, I have the pleasure of chatting with Amy Posner, a serial entrepreneur and business mentor for freelancers and creative service providers. We covered so much great stuff, including Amy's entrepreneurial journey, from copywriting to running masterminds and coaching programs for freelancers looking to build sustainable businesses. One of the biggest struggles Amy sees freelancers face when starting out is a lack of confidence in selling their services and having client conversations. She shares a mindset shift that can help - viewing the client relationship as more of a colleague partnership instead of an adversary situation. Amy provides a framework for structuring sales calls to diagnose if there's a true problem-solution fit. We also get into strategies for determining your ideal client profile and intentionally selecting who you want to work with (rather than just taking anyone willing to pay). One of my favourite pieces of advice from Amy was about saying "no" to projects or clients that aren't an ideal fit, even when it's scary to turn down money initially. She's seen the pattern countless times - when you have the courage to say no to the wrong opportunities, the right ones tend to appear shortly after. Amy's insights are extremely valuable for freelancers, service providers, and anyone running a client-based business. Her persistent, keep-going entrepreneurial perspective comes through as well.   Over her 30-year career, Amy has launched six successful businesses (five still in business today!) and mentored thousands of freelancers to succeed. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.   Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer.    We talk about: 

• 00:00 Intro
• 03:18 How do land your first client? How do you start making money? Do you need to quit your full-time job and start a business?
• 04:19 Strategies to pull yourself out of stress
• 05:25 Juggling all of the hats in your business
• 09:24 Tips for working through hitting a wall and needing to hire out when you see it as a weakness
• 11:57 Learning what you like vs. don't like vs. what you're good at
• 16:50 Biggest struggles freelancers have to start their business
• 18:18 One piece of advice for people who are struggling with the client conversation
• 22:25 Amy's recommendations for people to find clients
• 23:37 Strategies to determine who is a good fit and who is not
• 27:29 Her mini-course
• 28:46 Getting to the nitty gritty of how to know who your ideal client is
• 32:37 Advice for fellow entrepreneurs 

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/
• Breakthrough Clients
• Breakthrough Sales Calls
• Complete Breakthrough Freelancer

Connect with Amy

• Website - https://amyposner.com/
• Instagram - https://www.instagram.com/amyrposner/
• Podcast - Business Badassery 
• LinkedIn - https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

In this episode of the More Than Social podcast, we discuss affiliate marketing as a strategy for business owners and entrepreneurs to generate additional revenue streams and how to start affiliate marketing in 2024.  I'm no stranger to affiliate marketing, and I've been doing it for years. I start by sharing my journey in affiliate marketing, selling high-ticket items for commission, which laid the groundwork for launching my own business.  We discuss the difference between affiliate marketing and network marketing and emphasize the potential of affiliate marketing to supplement existing income by promoting products or services that you already use and believe in.  We also cover practical tips on how to seamlessly integrate affiliate marketing into one's business model, leveraging it to alleviate financial stress and achieve financial goals.  Business owners can create passive income streams without significant additional effort by recommending tools, programs, or services that are already in use and trusted.    We talk about: 

• 00:00 Intro
• 01:29 What is affiliate marketing 
• 02:49 The difference between affiliate marketing and network marketing
• 03:38 Using affiliate marketing as a full business vs. another stream of income
• 05:11 How I got started with affiliate marketing
• 07:12 Getting the product you're recommending to stand out
• 09:29 Challenging the idea that affiliate marketing is "scammy"
• 12:56 High ticket vs. other offers
• 13:47 Generating multiple income streams
• 17:00 First goal: cover your costs
• 20:20 Market things you have used and can stand by
• 22:07 Where to look for affiliate programs
• 23:12 The 4 questions to ask yourself getting into affiliate marketing
• 25:18 Promo codes vs. links

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/
• Best CRM System: http://stockmedia.ca/crm

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

In this episode of the More Than Social podcast, I had the unique opportunity to chat with Jacqueline Renee, AKA the menstrual mogul, cycle sync coach for female entrepreneurs. This conversation not only shed light on an incredibly insightful area of female entrepreneurship and health but also provided actionable strategies to align your business operations with your menstrual cycle for better productivity and work-life harmony. Our menstrual cycles are not merely a time of physical transition, but they can also be harnessed as a powerful tool for business planning and growth. Jacqueline simplifies this into four key phases: winter (menstrual), spring (follicular), summer (ovulatory), and fall (luteal), each offering unique energies and focus areas for female entrepreneurs. Jacqueline's approach to integrating the menstrual cycle into business planning is really eye-opening. By aligning specific tasks with each phase, female entrepreneurs can enhance their well-being, reduce stress, and ultimately enhance their business's success. Jacqueline is a Cycle Sync coach for female entrepreneurs, not your average woman. As an 11-year veteran in the online space, she realized the secret to building a sustainable business and avoiding burnout is prioritizing hormones and making our cycle the main character. Jacqueline prides herself on educating women in a way that never makes them feel like they are in a classroom or doctor's office so that the information can trickle down to all generations of females!   We talk about: 

• 00:00 Intro
• 02:05 How Jacqueline got to where she is
• 08:20 What does freedom mean to her
• 10:25 How it felt to walk away from her network marketing business
• 12:15 The 4 phases of our cycle
• 22:54 Breaking our plans down by season
• 24:05 Examples of different type of work to do in each phase
• 28:53 How long does it take to implement and feel the difference
• 32:31 Her own personal experiences 
• 35:35 Advice for fellow entrepreneurs 

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Jacqueline

• Website - https://www.menstrualmogul.com
• Instagram - https://www.instagram.com/menstrualmogul
• TikTok - https://www.tiktok.com/@menstrualmogul
• Podcast - https://podcasts.apple.com/gb/podcast/the-menstrual-mogul-podcast/id1696198394

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

As a savvy entrepreneur, you understand the importance of marketing strategies to elevate your personal brand and grow your business.  In this episode, we will dive into five effective organic marketing strategies designed to help you build an authentic personal brand, connect deeply with your audience, and take your business to the next level without relying on paid advertising. First, we discuss the power of podcasting as a tool for engaging with your audience on a deeper level. Hosting a podcast allows you to share valuable content, showcase your expertise, and foster a sense of community around your personal brand. You can establish yourself as an authority in your niche through consistent and meaningful interactions. Search Engine Optimization (SEO) is crucial in improving your online visibility and ranking on search engine results pages. We cover the significance of using relevant keywords, optimizing your website content, and leveraging tools like Yoast SEO to enhance your SEO performance. By implementing SEO best practices, you can attract organic traffic and establish your brand as a credible resource in your industry. While online networking is valuable, creating genuine connections offline can be equally impactful. I encourage you to attend local networking events, engage in one-on-one conversations, and nurture relationships with potential collaborators and clients.  This also lends itself well to referrals; by incentivizing satisfied clients to refer your business to others, you can tap into a trusted network of advocates who can vouch for your expertise and quality of service. Building a structured referral program and soliciting client feedback can drive word-of-mouth marketing and elevate your brand reputation. Organic marketing strategies offer a holistic approach to building your personal brand and expanding your business reach. Incorporating podcasting, social media engagement, SEO optimization, offline networking, and referral programs into your marketing toolkit can create a strong online presence, foster genuine connections, and drive sustainable growth for your brand.   We talk about: 

• 00:00 Intro
• 03:12 Strategy 1 - Podcasting
• 05:48 Strategy 2 - Social Media
• 08:31 Strategy 3 - SEO
• 10:48 Strategy 4 - Networking
• 11:54 Strategy 5 - Referrals
• 15:07 Where can you start first?
• 15:44 Can you make me this promise?

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

In today's highly competitive business environment, standing out and achieving success requires more than just following established norms. This is particularly true in industries perceived as traditional or less exciting. Cindy Kumar, a leader in the accounting industry, is a prime example of how breaking industry norms can lead to remarkable success. In this episode, Cindy shares her unique journey and approach to business, offering valuable insights for entrepreneurs across any industry. The accounting industry, often stereotyped as dull, has seen a vibrant shake-up thanks to visionaries like Cindy. As the CEO of Elevated Accounting, Cindy challenges the conventional image of an accountant and demonstrates the immense potential for growth and innovation within the sector. By focusing on creating passive income through online courses, hosting in-person events, and leveraging social media for client acquisition, Cindy has managed to transform her business landscape. Remarkably, 80 percent of her clients now come through Instagram, showcasing the power of creative marketing strategies in even the most "boring" industries. One of the standout strategies Cindy implemented is her active use of Instagram to connect with potential clients. This approach has proven incredibly effective, allowing her to grow her email list from 200 to over 1200. Cindy’s story highlights the importance of social media in today's business world, encouraging entrepreneurs to explore and capitalize on these platforms, regardless of their industry. Cindy's success also extends to educational content. Recognizing the gap in market knowledge regarding accounting and taxes, she developed online courses aimed at bridging this divide. Her courses focus not just on the dry mechanics of accounting but also on how entrepreneurs can save money, make intelligent financial decisions, and grow their businesses. This initiative has helped countless business owners and contributed significantly to Cindy's professional growth and revenue. Breaking free from industry norms and exploring innovative strategies can lead to incredible success. Cindy Kumar's story is an inspiring reminder that with creativity, dedication, and the right approach, any business can stand out and thrive, no matter how "boring" the industry might seem.   We talk about: 

• 00:00 Intro
• 04:54 Why help entrepreneurs with business vs. just filing personal taxes
• 07:28 Which parts of business she struggled with when first starting out
• 08:27 Preferred platform to us
• 09:12 Difference between hiring an accountant and using Turbo Tax
• 13:25 How to choose the right starting price point
• 16:09 How she's scaling her own business
• 21:48 Creating a course that appeals to more industries
• 27:40 Her biggest struggle and biggest win on Instagram
• 29:56 Checkout pages vs. e-transfers
• 32:24 3 biggest places people miss out on from a savings perspective
• 35:46 Handling and keeping receipts
• 37:09 One piece of advice for a fellow entrepreneur

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Cindy

• Website - https://www.elevatedaccounting.ca
• Facebook - https://www.facebook.com/elevatedaccounting
• LinkedIn - https://www.linkedin.com/in/cindy-kumar-cpa-72349aa3/
• TikTok - https://www.tiktok.com/@elevatedaccounting

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you actively building your email list but unsure how to maximize it?  In this episode of the More Than Social podcast, we explore the world of email marketing and share valuable insights and strategies to help you leverage your email list effectively for business growth. Email marketing is important—not just growing your email list but using it as a powerful asset within your business. As entrepreneurs, we must move beyond simply accumulating emails and focus on building connections with subscribers to convert them into paying clients. Effective email marketing is about growing your list, nurturing relationships, providing value, and converting subscribers into loyal customers.  By implementing the strategies and tips shared in this episode, you can elevate your email marketing game and see significant success in your business.   We talk about: 

• 0:00 Intro
• 2:52 Why it's important to grow your email list
• 3:43 Example scenario in practice
• 5:04 Strategy 1 - Email welcome sequence
• 8:34 Strategy 2 - After the automation - top-of-mind emails
• 10:48 Tips for emails you will be sending
• 12:39 Strategy 3 - Automating the follow-up
• 13:45 6 Tips for this follow-up automation
• 17:53 Inbox Impact Template plug

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/
• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
• Inbox Impact Template: https://learn.lisaanne.ca/inbox-impact-templates
• Episode #103 - https://lisaanne.ca/3-powerful-email-marketing-strategies-for-rapid-list-growth
• Episode #105 - https://lisaanne.ca/why-you-should-stop-creating-new-email-copy

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

When it comes to entrepreneurship and managing multiple ventures, it's easy to get stuck and overwhelmed.  With six businesses under his belt and over 500 properties in his portfolio, my guest, Navid Moosa, maintains an enviable work-life balance, working only four days a week.  Together, we uncover the secrets behind his incredible success.  Navid is a seasoned real estate agent turned investor with over 20 years of experience. With a keen eye for opportunity and a talent for identifying trends, Navid has successfully invested in various industries and built a diverse portfolio of businesses. Navid, a real estate titan and serial entrepreneur, credits much of his success to outsourcing and effective leadership. Leveraging other people's expertise to grow businesses and free up time might not be new, but Navid's approach is unique. His story emphasizes the importance of delegating tasks and empowering others, allowing them to shine while contributing to the business's growth. Navid introduced his MDTA strategy—mindset, Discipline, Time Management, and Action. This framework lays the foundation for his achievements and can serve as a blueprint for others looking to replicate his success.  The journey of delegation and empowerment doesn't end with hiring the right people; it's also about training them effectively.  Navid suggests a phased approach, from involvement and gradual withdrawal to independent operation by the new hire.  This ensures the new team member is well-prepared and allows the entrepreneur to gradually detach, ensuring the business can run smoothly without constant oversight. Navid's story is a powerful reminder of what entrepreneurship can achieve with the right mindset, discipline, time management, and willingness to delegate and trust others.  His MDTA strategy and his practical advice on outsourcing and team training provide a roadmap for others to follow. Whether you're managing one business or several, his journey underscores the importance of smart work over hard work, empowering you to achieve more while working less.   We talk about: 

• 0:00 Intro
• 4:51 How he's implemented the 4-Day Work Week
• 12:00 Tips for delegation and letting someone else take control
• 14:45 How to handle when your team makes mistakes and not take it as a reflection of your work
• 16:10 How to bring in a new person to act on your behalf with clients when they're used to coming to you directly
• 19:04 The sweet spot for how long it takes to train someone before handing something over
• 22:40 Addressing the feeling of "it takes forever"
• 25:54 Do you hire for work ethic or a specific skill?
• 27:45 If you could give one piece of advice to a fellow entrepreneur, what would that advice be?

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Navid

• Instagram - https://www.instagram.com/thenavidmoosa
• YouTube - https://www.youtube.com/@thenavidmoosa
• Website - https://www.navidmoosa.com
• Learn - https://newtorealestateinvesting.com/

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business.  I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in your business. My client's success in converting webinar attendees into booked appointments stemmed from laying a strong foundation. By growing her email list and targeting the right audience through paid ads, she ensured her webinars resonated with her dream clients. Generating buzz around your webinar is essential for driving registrations. Leveraging social media and email marketing to create curiosity and excitement about the content you will be sharing can significantly impact the turnout for your webinar. Limiting the number of registrations for your webinar can create a sense of urgency and exclusivity, prompting attendees to secure their spots early.  Collaborating with complementary businesses or individuals can help you tap into new audiences and build credibility with your participants. Once you have successfully attracted more people to register for your webinar, tracking attendee engagement and conversion rates is essential. Analyzing key performance indicators and making necessary tweaks can help you enhance the effectiveness of your webinars over time. Webinars present a unique opportunity to connect with your audience, showcase your expertise, and drive business growth.  By implementing the strategies outlined in this post and staying committed to refining your webinar approach, you can achieve a sold-out webinar that delivers tangible results for your business.   We talk about: 

• 0:00 Intro
• 5:10 Growing my client's email list to gain her a larger audience to market her webinar to
• 6:30 #1 Choosing the topic of your webinar
• 9:06 #2 Promotion strategies
• 12:36 #3 Timing of your webinar
• 15:10 #4 Exclusivity factor
• 16:41 #5 Collabs or partnerships with people
• 18:53 #6 Leveraging paid ads
• 20:07 KPIs to look at once you get more people registered for your webinars

Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/
• Checklist: https://www.lisaannecoaching.ca/webinar-checklist

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

In a world increasingly dominated by online commerce, local businesses sometimes struggle to find footing. They may be unsure whether to focus their efforts on traditional methods or to pivot entirely to online strategies. In this episode, Hannah Corbacio lends her expertise to answer some pressing questions regarding social media best practices for local and online businesses. Hannah owns HC Digital Agency, a digital marketing agency in PA. They offer both done-for-you services and coaching and consulting for small and large businesses. Their services include social media management, marketing consulting, website design, and brand shoots. We give strategies for local businesses, which could involve creating community engagement and content around local interests. Leveraging your unique local identity in your social media marketing can be invaluable in fostering a sense of community and connection with your business. On the other hand, online businesses may have to focus more on current digital trends and sharing value-adding content aimed at their specific global target market. Hannah's insights are essential to understanding the delicate balance of successfully running and marketing local and online businesses. She emphasizes the importance of identifying a target audience, supplying engaging content, making the most of community-specific strategies for local businesses and leveraging immediate trends to drive more engagement online. Adapting social media strategies to cater to the specific needs of both local and online businesses results in a broader reach and higher engagement rates.    We talk about: 

• 0:00 Intro
• 2:07 How she got into her journey
• 5:34 Pain points as she started her business
• 7:32 Shifts to increase your pricing
• 14:17 Top 3 things people need to know to generate leads on social media
• 16:13 What she means by speaking to a local community and making them talk
• 18:00 What she did differently with online businesses that weren't focused on local communities
• 20:02 How to keep content engaging and refreshed
• 21:34 Does she still recommend value-based content for local businesses
• 22:42 Balance between educating and selling
• 23:51 Leveraging photos vs. video
• 26:23 Posting schedule strategy
• 27:23 Rule of thumb for business owners who don't want to show their face on social
• 32:25 One piece of advice for fellow entrepreneurs ​​

Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Hannah:

• Instagram - https://www.instagram.com/hcdigitalagency
• Facebook - https://www.facebook.com/profile.php?id=61555867523220
• LinkedIn - https://www.linkedin.com/in/hannah-corbacio-digital-marketing-53aa44182/
• TikTok - https://www.tiktok.com/@hannahcorbacio?_t=8jiU2vktAEN&_r=1
• Website - https://www.hcdigitalagency.com

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching