More Than Social Podcast

I'm sharing what's up and coming in the future of digital marketing in 2024. In this episode of the More Than Social Podcast, I share my reflections and experiences from 2023, along with my plans and expectations for 2024. I talk about life as a new mother and share key business lessons, notably the importance of delegation, processes, and team selection for business growth. I also get into my personal journey of struggling with work-life balance and the significant changes I've made to my business to improve for the new year. Lastly, I share my vision for 2024 and encourage you to also start planning for the coming year, set bigger goals, and make a significant impact in your own community. "Out of sight, out of mind" in our live launches, promotions, and business: We can sometimes get forgotten in the sea of promotions and marketing. How are you standing out? What are you prioritizing to make sure your offers, promotions and launches are seen, heard and convert? Do you do a self-evaluation?: There is massive importance in introspection and self-assessment in one's professional journey, and I encourage you to evaluate your performance, goals, and strategies regularly. Knowing the many hats we wear each day: Acknowledge the diverse roles and responsibilities you have in your daily lives and how to manage them effectively. Juggling being a new mom this year: I share my personal challenge of balancing motherhood with other responsibilities and how this impacts our professional and personal lives. The power behind the Skeleton Key Mastermind: I joined the "Skeleton Key Mastermind" and share how it had the most transformative impact on me as a person and within my business. True delegation and the huge shifts I saw in my team: We cover the benefits of effective delegation, sharing how it can lead to significant improvements or changes within a team, enhancing productivity and morale. Being picky with your team: You have to be selective when picking team members because this can significantly impact the team's overall success and dynamics. How will you define success in 2024?: This question prompts reflection on personal or professional goals, urging you to consider your own goals for success in the upcoming year. My big goals for 2024: I share with you my biggest goals for 2024 in hopes of inspiring you to dream big too. What actions will you take to achieve your goals in 2024?:  Think about the steps and strategies required to accomplish your goals and the need for action behind your ambition to turn it into a reality.   We talk about: 

• [0:00] Intro
• [2:25] 'Out of sight, out of mind' in our live launches, promotions and business
• [3:11] Do you do a self-evaluation?
• [4:56] Knowing the many hats we wear each day
• [5:34] Juggling being a new mom this year
• [6:51] The power behind the Skeleton Key Mastermind
• [7:48] True delegation and the huge shifts I saw in my team
• [12:32] Being picky with your team
• [15:24] How will you define success in 2024?
• [18:39] My big goals for 2024
• [19:43] What actions will you take to achieve your goals in 2024?

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

A brief summary of this episode

In this episode of the More Than Social Podcast, we talk about how building a successful remote team can be a game-changer for business owners.  I share my own personal experiences and lessons that I've learned about outsourcing tasks, using platforms like FreeUp, and managing a virtual team using tools like Basecamp.  The focus is on how to reclaim time, reignite passion, and balance workload through task delegation while still maintaining a relentless focus on growth. Together, we shine a light on the importance of recognizing the right roles to fill, smart hiring, and the value of enhancing efficiency with a remote team. The highs and lows of the first person I've ever hiredWe explore the emotional journey of hiring the first team member, highlighting the highs and lows that come with building a team from the ground up.   Refining the Hiring Process:  Learn from experience as we discuss the adjustments made in our following hires, giving you a proactive approach to refining your selection process. The Power of Teamwork: Dive into the significance of having a well-structured team, understanding the collective strength and collaborative synergy that drive organizational success. Strategic Team Building:  Uncover the strategic steps involved in building a team, with insights on evaluating the specific positions necessary for optimal team composition. Outsourcing Insights:  Explore practical examples of tasks and roles that can be effectively outsourced, providing a strategic perspective on leveraging external resources. Remote Team Dynamics:  In the changing landscape of digital work, discover the advantages and dynamics of remote teams, highlighting the flexibility and efficiency gained through a distributed workforce. Effective Collaboration:  Learn how project management tools (like Basecamp) create more streamlined communication, coordination, and alignment within a team, ensuring everyone is on the same page. Hiring on a Budget:  I know hiring a team can feel costly, so I share insights and strategies for optimizing the hiring process when you don't have a massive budget.    We talk about: 

• [0:00] Intro
• [3:25] The highs and lows of the first person I've ever hired
• [4:25] What I did differently the next time I hired
• [5:35] Why having a team is important
• [7:20] How to build a team and evaluate what positions you need
• [12:10] Examples of where you could outsource
• [15:25] The power of remote teams
• [16:55] Using project management tools to keep everyone on the same page
• [18:00] Hiring without a huge budget

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

In this episode of the More Than Social podcast, we cover the crucial techniques of effective time management, a challenge many business owners and entrepreneurs struggle with. I highlight the personal challenges I have had when it comes to balancing motherhood and entrepreneurship, and share my personal journey and methods used for efficient time management. We cover strategies like prioritizing tasks, setting strict boundaries, learning how to delegate, using productivity tools, and creating strategies that resonate with one’s personal life and business goals to work smarter, not harder. The Challenges of Balancing Motherhood and EntrepreneurshipI share the struggles I have faced as a new mom and what I've learned in my first year of motherhood and running a business. Understanding Time ManagementWe break down what exactly time management is beyond what Google tells us it is. I teach you how to know what time management really means for you. The Importance of Effective Time ManagementEffective time management is that ticket for a smoother everyday life, and I teach you the secrets I have learned this last year. The Art of Prioritizing and Batching TasksA key aspect of gaining more time in your day is prioritizing and batching your tasks. I teach you the simple rule I've been following to help me gain more time in my day. Setting Boundaries and Delegating TasksAnother really simple move that helped me focus on my goals on a larger scale was setting some pretty strict boundaries. Boundaries and delegating tasks have been key in creating more time, and I will give you my secrets on how to do just that. Learning how to say noDo you struggle with saying 'no'? I used to also! In this episode, we talk about the importance and the power of saying no, and how it actually gives you more time back in your day. Creating SMART goalsAre you familiar with SMART goals? They're specific, they're measurable, they're achievable, they're relevant, and they have a time associated with it. I teach you the importance of having SMART goals and the urgency and purpose they serve to help you prioritize the things that you need to focus on. The Power of Automation and Productivity ToolsYou know how much I love automation and using it to be more productive and save time. We talk about some key tools to use to save more time. Embracing Your Unique Time Management StyleWe all have different time management styles, and we uncover exactly how to find yours. The power of over-communication Lastly, we talk about communication and the power of over-communicating -- whether it's your team, your family, or within yourself. We talk about: 

• [0:00] Intro
• [2:05] The Challenges of Balancing Motherhood and Entrepreneurship
• [3:45] Understanding Time Management
• [5:25] The Importance of Effective Time Management
• [7:20] The Art of Prioritizing and Batching Tasks
• [8:45] Setting Boundaries and Delegating Tasks
• [11:05] Learning how to say no
• [12:50] Creating SMART goals
• [15:20] The Power of Automation and Productivity Tools
• [16:45] Embracing Your Unique Time Management Style
• [17:45] The power of over-communication

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

In the final episode of our four-part series, we tackle the concept of retargeting and remarketing as crucial aspects of maximizing online ad campaigns on Facebook and Instagram. I share four distinct types of retargeting: website, email, social media, and database list, and stress the importance of personalization and consistency in messaging, and the potential of boosting engagement by offering incentives. We talk about cross-targeting, integrating Google and social ads strategies to create a network of touch points for potential leads. Through these strategies, you can (and should) create a 'bubble' around your audience to increase conversions and engagement. Understanding the Power of Retargeting Explore the potent impact of retargeting to harness the full potential of reaching engaged audiences. Different Types of Retargeting Ads Distinguish between various forms of retargeting ads, unlocking tailored approaches for different marketing objectives. Creating Compelling Retargeting Content Craft irresistible retargeting content that captivates and converts, driving users to take desired actions. Advanced Strategy: Cross Targeting Elevate your marketing game with advanced cross-targeting strategies, optimizing precision and expanding your reach across diverse audience segments.   We talk about: 

• [0:00] Intro
• [1:00] Understanding the Power of Retargeting
• [3:55] Different Types of Retargeting Ads
• [8:45] Creating Compelling Retargeting Content
• [14:00] Advanced Strategy: Cross Targeting

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 

In this episode of the More Than Social podcast, I discuss the importance of A/B testing in maximizing Facebook and Instagram ad results. We get into the concept of A/B testing, and how it involves comparing two versions of an ad to determine which is more effective.  I further break down how to set up an A/B test, interpret results, and refine the tests based on data.  Introduction to A/B Testing and Optimization Techniques An overview of A/B testing, exploring its significance in marketing and the optimization techniques involved. The Importance of A/B Testing Highlighting the crucial role A/B testing plays in marketing strategies and its impact on decision-making. Setting Up Your A/B Test Guidance on the initial steps and considerations when configuring an A/B test for optimal results. Steps to Set Up A/B Tests Detailed instructions and procedures for implementing A/B tests effectively to gather meaningful data. Launching and Running Your Ads Insights into the process of launching and actively running A/B tests, ensuring a smooth execution of your advertising campaigns. Interpreting Your Results A breakdown of how to interpret the outcomes of your A/B tests, extracting valuable insights for future strategies. Understanding Your Stats Exploration of key statistical metrics and their significance in understanding the performance of A/B tests. Tips for Successful A/B Testing Practical tips and best practices to enhance the success of your A/B testing endeavours and achieve more impactful results.   We talk about: 

• [0:00] Intro
• [1:55] Introduction to A/B Testing and optimization techniques 
• [2:55] The Importance of A/B Testing
• [4:15] Setting Up Your A/B Test
• [4:55] Steps to Set Up A/B Tests
• [7:20] Launching and Running Your Ads
• [8:20] Interpreting Your Results
• [9:05] Understanding Your Stats
• [13:25] Tips for Successful A/B Testing

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 

What are the best-advanced ad targeting strategies for greater reach? In this More Than Social Podcast episode, I discuss effective strategies for maximizing return on investment in advertising on Facebook and Instagram. We focus on how to understand and segment the target audience, the importance of retargeting ads, and how to use lookalike audiences. I also share insights about running ads and explain the need to maximize the advertising budget. A key point highlighted is the importance of custom audiences and segmentation, helping businesses reach a more specific set of potential customers. I also talk about the significance of reshaping ads based on the demographics, interests, and behaviours of the group you're targeting. Segmenting your audience: Learn how to effectively divide your target audience into distinct groups, enhancing your ad targeting precision and relevance. Creating custom audiences and retargeting leads: Discover the power of custom audience creation and how to retarget potential customers who have already shown interest in your products or services. Leveraging and structuring lookalike audiences:Explore strategies for leveraging lookalike audiences to expand your reach and optimize ad campaigns based on the characteristics of your existing customer base.   We talk about: 

• [0:00] Intro
• [3:45] Segmenting your audience
• [8:45] Creating custom audiences and retargeting leads
• [12:30] Leveraging and structuring lookalike audiences

Resources mentioned in this episode:

• Episode 111: https://lisaanne.ca/crafting-ad-copy-and-creatives-for-maximum-roi/

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

How do you craft ad copy for maximum ROI? In this More Than Social Podcast episode, I guide you on how to craft effective Facebook and Instagram ad copy to maximize your return on investment. I discuss common challenges, such as the frustration of ads that don't convert, and give you a strategy to overcome these issues by understanding your target audience, structuring your ad copy effectively, and using visuals that resonate. In this episode, I dive into deciphering the mindset behind your target audience, how to write a compelling headline, how to proposition value to your audience, and how to craft a clear call to action. We will also explore the importance of the visual aspects of your ads, mainly emphasizing video content. As a way to wrap up, I lay the foundation for our next episode, where we will dive into advanced ad targeting strategies. Why your ads don’t convert We get into the common reasons behind low ad conversion rates, helping you identify and address the issues affecting your advertising effectiveness. The Importance of understanding your target audience We talk about the crucial role of understanding your specific target audience, their needs, preferences, and behaviours, in order to create ads that resonate with them and drive better results. The structure of ad copies We explore the fundamental components and layout of effective ad copies, breaking down the elements that make up compelling advertising content. Elements of your ad copy In this segment, we discuss the key elements and components that should be present in your ad copy, such as headlines, body text, and calls to action, to make your ads more persuasive. 3 tips to make sure you format your ad copy in the most strategic way I share three valuable tips for formatting your ad copy strategically, helping you optimize the presentation and layout for maximum impact and engagement. Ad copy visuals that are converting well right now We get into the types of visual content that are currently performing exceptionally well in ad campaigns, keeping you up-to-date with the latest trends and effective visuals. 4 tips for creating eye-catching video Lastly, we cover four practical tips for producing video content that captures the attention of your audience and boosts the effectiveness of your video ads.   We talk about: 

• [1:20] Why your ads don’t convert
• [3:00] The Importance of understanding your target audience
• [6:35] The structure of ad copies
• [7:05] Elements of your ad copy
• [9:20] 3 tips to make sure you format your ad copy in the most strategic way
• [10:45] Ad copy visuals that are converting well right now
• [11:40] 4 tips for creating eye-catching video

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

 

Is it worth it to pay for leads? In this episode, of the More Than Social Podcast, we explore the question of whether it's worth it to pay for leads in your business. I share my personal journey and discuss the benefits and challenges of investing in paid advertising for lead generation. Why paid adsWe get into the reasons for using paid advertising as a marketing strategy, highlighting its advantages and relevance in marketing today. Why you aren't getting results with paid adsWe cover common pitfalls and mistakes that can hinder the success of paid advertising campaigns, offering insights into how to overcome them. Examples of ads we have runI explore real-world examples of advertising campaigns to showcase successful strategies or creative approaches that have worked in the past. The process of running adsI outline the step-by-step process involved in setting up and running paid advertising campaigns, giving viewers a comprehensive overview of what to expect. Four key aspects to boost the quality of your adsWe cover four critical elements that, when optimized, can significantly enhance the effectiveness and quality of your paid advertisements. Understanding ad analyticsWe explore the importance of analyzing advertising data and metrics, helping viewers grasp how to interpret and use analytics to improve their campaigns. The only way paid ads actually workLastly, I reveal the ultimate key or strategy for making paid advertising efforts successful, likely addressing misconceptions or providing a unique perspective on their efficacy. Discover how paid advertising can help you attract high-quality leads and grow your business. Tune in for valuable insights and strategies to make the most of your paid advertising efforts.   We talk about: 

• [1:10] Why paid ads
• [2:30] Why you aren't getting results with paid ads
• [4:50] Examples of ads we have run
• [5:25] The process of running ads
• [6:15] Four key aspects to boost the quality of your ads
• [7:40] Understanding ad analytics 
• [10:05] The only way paid ads actually work

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Work-life balance -- is it really possible? In this episode, we explore a variety of valuable insights and practical tips that can help you strike the perfect balance. Whether you've been an entrepreneur for years, or are just starting your journey, join Bryan and me as we uncover the art of scaling a business and living a fulfilling life, all on your terms. One tip for entrepreneurs trying to scale and enjoy their life at the same time We share our game-changer strategy and tips to help you find the balance you're looking for in your life and business. Utilizing the time you have wisely Discover the importance of time management and how making the most of your precious minutes can lead to greater success in your entrepreneurial journey. Working at times that make sense for us Explore the idea of working at hours that align with your productivity and personal preferences. Find out how optimizing your work schedule can improve your efficiency and overall well-being. Understanding your non-negotiables We discuss identifying and respecting your non-negotiables in both business and life, helping you create a sustainable work-life balance that suits your needs. Creating a support team Learn the art of building a strong support team to assist you in your business endeavours. Discover how having the right people by your side can alleviate stress and enhance your journey. Setting up automations to support you Explore the benefits of automating tasks to streamline your workflow and reduce manual workload. Discover how automation can grant you more time for your personal life. Tips for hiring a team Get our advice on the process of hiring a team that aligns with your business vision. Learn how to select and nurture a team that can contribute to your entrepreneurial success. Are you proactive with your time? We get into the significance of being proactive and taking control of your time. Find out how a proactive approach can help you reach your goals and maintain a balanced life. Work-life balance means something different to everyone Explore the concept that work-life balance is a unique and individualized pursuit. Understand how defining what balance means to you is key to personal fulfillment. Putting boundaries around notifications In the final part of the podcast, we talk about the importance of setting boundaries around notifications and technology. Learn how this practice can help you detach from work and enjoy your personal time without interruptions.   We talk about: 

• [2:30] One tip for entrepreneurs trying to scale and enjoy their life at the same time
• [4:05] Utilizing the time you have wisely
• [6:35] Working at times that make sense for us
• [7:55] Understanding your non-negotiables
• [11:20] Creating a support team
• [13:55] Setting up automations to support you
• [16:20] Tips for hiring a team
• [19:20] Are you proactive with your time?
• [20:30] Work-life balance means something different to everyone
• [20:50] Putting boundaries around notifications

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial