More Than Social Podcast

In this episode, we dive deep into the transformative journey of outsourcing tasks and restructuring our digital marketing agency.  We explore the pivotal moments that led to our decision to restructure, our meticulous search for the right team members, and the remarkable outcomes of streamlining our operation.  We discuss the challenges of managing cashflow while expanding your team and the importance of strategically planning the hiring of new members.  Why we're restructuring our agency Learn about the catalysts and motivations behind our agency's decision to embark on a significant restructuring journey. Searching for the right team members Find out how we tackled finding the perfect individuals to join our team, and the lessons we have learned along the way. How streamlining helped us Explore the positive impacts and unexpected benefits that streamlining our operations had on the agency's efficiency and overall success. Cashflow and expanding your team Discover the challenges of managing cashflow when expanding your team and how we navigated it. Strategically planning hiring of new team members Learn about the importance of strategic planning when it comes to expanding your team and the benefits of a thoughtful approach. Taking time to train new members Uncover why investing time and resources into training new team members is essential for long-term success and growth in any organization.   We talk about: 

• [1:50] Why we're restructuring our agency
• [4:05] Searching for the right team members
• [7:45] How streamlining helped us
• [8:30] Cashflow and expanding your team
• [9:50] Strategically planning hiring of new team members
• [13:30] Taking time to train new members

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

What goes into revamping a digital marketing agency?  In this episode, I take you behind the scenes of my agency, Stock Media's, website redesign.  We cover: 1. The Agency's Mission Discover what our digital marketing agency is all about, the core objectives that drive our success, and what we're doing to keep pushing boundaries within the industry. 2. Scaling Strategies Learn about the strategic shifts we're implementing within the agency to drive growth and scale our operations effectively. 3. Websites vs. Funnels Explore the debate between traditional websites and high-converting funnels and the impact they can have on your online presence. 4. Building a Funnel Hub Uncover the concept of creating a funnel hub and why it's crucial for streamlining your online marketing efforts. 5. Agency Website Revamp Take a behind-the-scenes look at the process of revamping our agency's website and the thought process that goes into it. 6. The Art of Branding Delve into the exciting world of rebranding and the importance of a cohesive brand identity. 7. Crafting Compelling Messages Get insights into the art of tailoring your messaging to resonate with your target audience. 8. Finding Your 'Rockstar Moment' Discover the significance of identifying and capitalizing on your brand's unique strengths and moments of brilliance. 9. Website Design Essentials Explore the key elements to consider when designing a website that captivates your audience and converts visitors into customers. 10. Harnessing the Power of Video Learn how incorporating video content on your website can elevate your online presence and engagement. 11. Marketing Your Website Launch Get valuable tips and strategies for effectively marketing your newly revamped website to maximize its impact. Tune in to this episode to gain valuable insights and inspiration for your own website redesign, and to see what truly goes on behind the scenes.   We talk about: 

• [1:00] What my digital marketing agency is set up to do
• [1:45] The shifts we're making within the agency to scale
• [3:30] Websites vs. funnels
• [7:50] Creating a funnel hub
• [10:30] The process of revamping our agency's website
• [11:10] Redoing the branding
• [13:20] Tailoring your messaging 
• [15:20] Finding your 'rockstar moment'
• [19:25] Designing your website
• [22:10] Using video on your website
• [23:15] Marketing your new website launch

  Resources mentioned in this episode:

• Go High Level: https://www.gohighlevel.com/?fp_ref=stock-media-inc12

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Are you trying to navigate your way to 6 figures and beyond?    In this episode, Simona Costantini joins me to talk about client retention and growth, building a team, and defining what success means to you. We cover: Tips for getting your first clients and lead generation sources: We discuss strategies and techniques for acquiring your initial clients and identifying effective lead-generation channels. How she's getting referrals from clients: Learn how Simona has successfully leveraged client relationships to generate referrals and expand her business network. Managing an increasing workload while keeping a top-notch level of customer experience: Discover strategies for handling a growing workload while maintaining high-quality customer service and satisfaction. The importance of understanding your core life values: We'll explore the significance of aligning your business decisions with your core life values to ensure long-term fulfillment and success. Key aspects of growing your team:  We cover the essential factors to consider when expanding your team and scaling your business. The money mindset behind hiring a team: Gain insights into the mindset necessary for making informed decisions when investing in and managing a team. Managing your work-life balance: Learn techniques and best practices for maintaining a healthy work-life balance while growing and managing your business effectively.   We talk about: 

• [2:20] Who Simona is and how she got to where she is now 
• [5:50] Tips for getting your first clients and lead generation sources
• [9:10] How she's getting referrals from clients
• [13:05] Managing an increasing workload while keeping a top-notch level of customer experience 
• [14:20] The importance of understanding your core life values
• [16:35] Key aspects of growing your team 
• [21:25] The money mindset behind hiring a team
• [23:55] Managing your work-life balance

  Resources mentioned in this episode:

• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with Simona

• Instagram - https://www.instagram.com/simona__costantini
• Happiness Happens Instagram - https://www.instagram.com/happinesshappenspodcast/
• Facebook - https://www.facebook.com/costantiniproductions 
• LinkedIn - https://www.linkedin.com/in/simona-costantini-25653a30/
• Website - https://simonacostantini.com/ 
• Launch Your Podcast in 8 Weeks - https://www.simonacostantini.com/resources 

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn why you should stop creating new email copy.   We discuss the differences between email newsletters and sequences, clarifying their roles in your strategy. Then, we highlight common entrepreneurial pitfalls in email marketing and emphasize the significance of open rates and click-through rates for campaign effectiveness. I cover: Distinguishing the Difference: Email Newsletters vs. Email Sequences First, we talk about the fundamental distinctions between email newsletters and email sequences, shedding light on their unique roles in your marketing strategy. Email Marketing Pitfalls to Avoid Discover the biggest mistakes entrepreneurs make in email marketing, pinpointing areas where improvement is crucial to success. Leveraging Data for Email Content Excellence Explore using your email data effectively to shape and enhance your email content creation.  Deciphering Open Rates We talk about open rates, explaining their significance and how they impact your email campaigns. Click Rates and User Engagement We learn about click-through rates, highlighting their role in measuring user engagement and interaction with your emails.   We talk about: 

• [1:00] The listener question that sparked this topic
• [1:35] The difference between email newsletters and email sequences
• [3:30] Where entrepreneurs are making a mistake in email marketing
• [4:35] Using your data to influence your email content creation
• [5:40] Understanding open rates
• [6:35] Understanding click rates
• [8:00] My email marketing guide

  Resources mentioned in this episode:

• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn 3 ways to repurpose your email content.   In this episode, we are talking about the magic of repurposing your email sequences to create content for social media, blogs, and even video content. It's about putting all of your hard work and effort into more marketing material. I cover: Content repurposing with emails and social media: Exploring ways to repurpose content effectively for email campaigns and social media platforms to maximize reach and engagement. Repurposing blog content: Techniques and strategies for repurposing written blog posts into various formats like videos, infographics, or podcasts for broader content distribution. Repurposing video content:  Tips on repackaging existing video content to create new video assets, expanding the content's lifecycle and audience reach. Breaking down your content: The importance of dissecting your content into smaller, digestible pieces to cater to different audience preferences and consumption habits. Mixing up your content: Strategies for diversifying your content mix to keep your audience engaged and interested, such as incorporating different media types or storytelling styles. Creating evergreen content: Exploring the concept of evergreen content that remains relevant over time, providing long-term value to your audience and maintaining its effectiveness. Using a teaser strategy: Leveraging teaser content to pique curiosity and generate interest in upcoming content or products, fostering anticipation and engagement.     We talk about: 

• [0:00] Intro
• [2:25] Content repurposing with emails and social media
• [4:30] Repurposing blog content
• [5:05] Repurposing video content
• [6:20] Breaking down your content
• [6:50] Mixing up your content
• [7:25] Creating evergreen content
• [7:55] Using a teaser strategy

  Resources mentioned in this episode:

• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn 3 powerful email marketing strategies for rapid list growth. Do you need help to breathe new life into your email marketing efforts? Do you find yourself staring at an email list that refuses to grow? If you've ever questioned the hype around email marketing or wondered how to turn your stagnant list into a thriving community, you're in the right place. In this episode of More Than Social, we dive deep into the world of email marketing. From addressing the everyday frustrations of list growth to sharing a remarkable email marketing success story, we've got your email marketing journey covered. I cover: When your email list feels like it isn't growing Are you struggling with an email list that won't budge? In this episode, we explore the common challenges and frustrations marketers face when their email list growth stalls. Email marketing success story Join us for an inspiring story of email marketing success with my client "Sarah." We'll take you through a real-life success story that demonstrates the incredible potential of email marketing and how it can transform your business. The hype about email marketing Is email marketing all it's cracked up to be? We separate the myths from the truths and uncover why email marketing continues to be a vital component of successful digital marketing strategies. 3 strategies for growth Learn three actionable strategies to supercharge your email list growth. Whether you're a marketing veteran or just starting out, these proven techniques will help you expand your audience and engagement. The guide you need to help you As a bonus, I give you free access to my comprehensive guide to accompany your email marketing journey. Discover the valuable insights and expert advice that await you in your journey to email marketing success. We talk about: 

• [0:00] Intro
• [1:40] When your email list feels like it isn't growing
• [2:30] Email marketing success story
• [4:40] The hype about email marketing
• [5:40] 3 strategies for growth
• [8:25] The guide you need to help you

  Resources mentioned in this episode:

• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to automatically turn leads into booked appointments. In this episode, we get into the art of the follow-up. How are you following up with leads and potential clients? And better yet, how are you turning those follow-ups into booked appointments on your calendar? We get into: The Follow-Up Game We discuss its importance and how it can influence relationship-building. Crafting Each Chance to Build a Relationship Discover the nuances of making follow-ups count. Learn how to tailor your approach to different individuals and situations, ensuring your efforts contribute meaningfully to relationship development. Writing Follow-Up Emails We break down the elements of an effective follow-up email. From subject lines to content, gain insights into writing compelling messages that prompt responses and engagement. Automating the Process Is automation the key to consistent follow-ups? We weigh the pros and cons of automating follow-up sequences, exploring how technology can streamline the process without sacrificing authenticity. Getting Help with This I share my tips and secrets on how you can get help with this right now.   We talk about: 

• [0:00] Intro
• [3:20] The follow-up game
• [4:50] Crafting each chance to build a relationship
• [6:50] Writing follow-up emails
• [9:45] Automating the process
• [10:30] Getting help with this

  Resources mentioned in this episode:

• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to navigate podcasting for your personal brand in 2023. In this episode, Bryan and I pull back the curtain in part 2 of our podcasting series to give you an exclusive look into the meticulous process of creating and sharing our podcast.  Join us as we take you through each step of our pre-recording routine, dive into the tools we use, and uncover the strategies that drive our podcasting success. We take you behind the scenes and share the thought and effort invested in ensuring top-notch audio content.  Discover the equipment we use for our recording setup, from the camera and tripod that create our visual landscape to the microphone that captures our voices with utmost clarity. Curious about our secret to seamless delivery?  We give you a peek at our teleprompter choice, providing an insight into how Lisa maintains a natural flow while engaging our audience.  Learn about the recording software that transforms our ideas into reality, the editing system, and the production team that polishes the final product. But the process continues beyond recording.  We share our preferred hosting platform and walk you through uploading each podcast episode. Witness the art of repurposing as we discuss converting podcast content into compelling blogs and effective email marketing. Navigating the world of social media can be overwhelming, and this is why we share our posting schedule that maximizes engagement while maintaining a consistent online presence.  As a bonus, we shed light on the project management system that keeps us organized, ensuring that every aspect of our podcast creation falls into place seamlessly.   We talk about: 

• [0:00] Intro
• [1:25] The 6 steps we take in pre-recording
• [3:00] Behind the scenes of recording this podcast
• [4:20] Our camera and tripod
• [5:30] The microphone we use
• [6:45] What we use as a teleprompter
• [8:00] Our recording software
• [9:40] Our editing system
• [11:10] Doing podcast uploads and our preferred hosting platform
• [12:15] Repurposing this podcast into a blog and email marketing
• [14:05] Our social media posting schedule
• [17:50] How to get people to know your new episode is released 
• [18:40] The project management system we use

  Resources mentioned in this episode:

• Episode 100: https://lisaanne.ca/part-1-navigating-podcasting-for-your-personal-brand-in-2023
• Ultimate Personal Brand Podcast Cheat Sheet: https://learn.lisaanne.ca/brandedpodcastguide
• RiverSide: https://www.riverside.fm/?via=lisaannecoaching
• Our producer: www.simonacostantini.com / www.instagram.com/costantiniproductions

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to navigate podcasting for your personal brand in 2023. I am so excited to share episode 100 of the More Than Social podcast with you this week! Bryan and I want to share our podcast production process with you in honour of the show, celebrating 100 episodes and the consistency and creativity it takes to produce weekly episodes. In this episode, we dive deep into the world of podcasting and teach you some fantastic tips and tricks to make your show shine.  Episode Highlights: Knowing Your Audience: We kick things off by discussing the importance of understanding your audience and tailoring your content to their preferences. After all, your listeners are the heart and soul of your show! Spark Ideas with ChatGPT: Discover how ChatGPT can be your creative partner in generating unique and engaging episode ideas that will keep your listeners coming back for more. YouTube and Spotify Exploration: Learn how to research your podcast topic by delving into platforms like YouTube and Spotify. Find out how to find valuable insights and trends that will give your episodes that extra edge. Unleash YouTube Plugins: Uncover the power of YouTube plugins that can aid you in crafting well-structured content. We'll share top-notch tools to streamline your content planning process and save you precious time. Crafting an Episode Outline: Crafting a winning podcast starts with a solid outline. We'll guide you through the process of creating an effective outline that keeps your episode on track and your listeners engaged. Recording Like a Pro: Whether you're a solo host or featuring guests, recording techniques matter. We talk about recording tips that will enhance the quality of your podcast and make it stand out. Prepping Your Guests: Inviting guests to your podcast? Learn the ropes of preparing your guests for a smooth and dynamic episode. From pre-show communication to setting expectations, we've got you covered. Scripts and Natural Delivery:  Striking a balance between using scripts and sounding natural can be a challenge. Tune in to discover insider secrets on maintaining a conversational flow while staying on point. Whether you're looking to start your own podcast or take yours to the next level, this episode is packed with insights to help you take your podcasting game to the next level. Get ready to captivate your audience, fine-tune your recording skills, and create content that leaves a lasting impact.    We talk about: 

• [0:00] Intro
• [3:10] Knowing the audience for your show
• [5:45] Leveraging ChatGPT to spark episode ideas 
• [8:15] Searching YouTube and Spotify for your topic
• [9:10] Using YouTube plugins to help plan your content
• [11:15] Creating an outline for your episode
• [13:05] How to record your episode 
• [14:10] How to prep guests for episodes
• [14:45] Using scripts and sounding natural

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

 

Learn how to grow an online community organically each and every month.  In this episode, Jon Beebe joins me to talk about growing an online community and how him and his wife grew their affiliate marketing community, Beebe's Bargains, to 65,000 members and continues to grow organically by more than 750 new members each month. This year alone, they'll achieve over $5 ½ million in affiliate sales. Jon is a devoted husband, a proud girl dad (x3), and a man of faith. He's a passionate entrepreneur with a mission to live and work in a way that allows him to engage more with those he loves and the things he loves. Jon's coaching venture, Beebe's Coaching, empowers aspiring entrepreneurs to achieve their goals.  We cover: How Jon Embarked on His Journey We talk about how Jon and his wife got started with affiliate marketing. Understanding Affiliate Marketing We define and discuss what affiliate marketing is and how you can use it in your business model as well. Choosing Products, Programs, or Services to Promote We get into how to pick which items or services to promote and find aligned brands to partner with. Building a Community Around Affiliate Marketing We talk about how he creates community and the specific steps he has taken to take his to over 65,000 members. Engagement Strategies for Community Sustainability Strategies for maintaining community engagement are explored, as well as tips and tricks to increase the engagement of your existing communities. Monitoring and Managing Community Members Jon covers methods to keep track of and manage members within the community. Organic Growth of Beebe's Bargains Jon shares the secrets to how Beebe's Bargains has achieved natural, sustainable growth over time. Balancing Sales and Community Building We close the episode by talking about how to maintain a balance between sales efforts and building a friendly, community-oriented atmosphere.   We talk about: 

• [0:00] Intro
• [2:35] How Jon got on this journey 
• [6:55] What is affiliate marketing?
• [10:00] What types of products, programs or services to promote
• [10:55] Creating a community around affiliate marketing
• [13:25] How to keep a community engaged
• [18:45] How to keep track of community members
• [22:25] How Beebe's Bargains continues to grow organically
• [25:35] The balance between selling and being a community-building friend

Connect with Jon

• Website - https://beebesbargains.com/
• Instagram - https://instagram.com/thejonbeebe
• Facebook - https://www.facebook.com/thejonbeebe
• Other links - https://linktr.ee/thejonbeebe

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial