More Than Social Podcast

Leverage these advanced marketing automation techniques for business success. In this episode, discover powerful techniques for segmenting your email list, revolutionizing your marketing strategy with targeted engagement and personalization. Plus, learn how to optimize your workflow with plug-ins and tools to boost productivity and efficiency.  I cover: How to segment your email list: Learn practical strategies to categorize and target your email subscribers based on specific criteria, improving engagement and personalization. Using plug-ins as part of your workflow: Enhance workflow efficiency by incorporating plug-ins, software, or tools that streamline processes and boost productivity. Example of a lead magnet workflow: Get insights into constructing a lead magnet workflow, attracting potential customers with valuable content and nurturing them toward conversion. Tailoring the customer or client journey to their unique interests:  Recognize the significance of customizing the journey for each customer, providing personalized experiences that align with their individual preferences and needs. Prioritizing human connection: Emphasize the importance of building authentic relationships with customers, clients, and partners, fostering trust and loyalty through genuine interactions.   We talk about: 

• [0:00] Intro
• [0:55] How to segment your email list
• [2:15] Using plug-ins as part of your workflow
• [3:35] Example of a lead magnet workflow
• [4:30] Tailoring your client's journey to their unique interests
• [5:25] Prioritizing human connection

Resources mentioned in this episode:

• https://zapier.com/

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Hear 9 key things to know when scaling a business. In this episode, I take you through nine fundamental essentials I have learned through my entrepreneurship journey that will help you grow and scale your business. I cover: Embracing the journey: Embracing the journey is an important mindset in any endeavour, where one acknowledges the value of experiencing both successes and challenges, fostering personal growth, and remaining committed to the path forward. Creating genuine connections: Building genuine connections is a fundamental aspect of any venture, involvingestablishingf authentic relationships with referral partners, clients, and team members based on trust, transparency, and shared values. The power of mentorship: Recognizing the power of mentorship is essential in various fields, as seeking guidance and wisdom from experienced individuals can offer valuable insights, encouragement, and support on the journey to success. Learning how to delegate: Mastering the art of delegation is a vital skill in any organizational setting, enabling efficient task distribution, empowering team members, and focusing on strategic decision-making. Setting up automations where possible: Implementing automation processes whenever feasible is a valuable practice in optimizing workflows, increasing productivity, and streamlining operations for enhanced efficiency. Spending money to make money: Understanding the principle of strategic investment applies broadly, where judicious spending on key opportunities and resources can lead to favourable returns and growth in various endeavours. Investing in a team: Prioritizing investments in a cohesive and skilled team is a universal concept, recognizing that a motivated and capable workforce is a significant asset that drives success and sustains progress across different fields.   We talk about: 

• [0:00] Intro
• [1:25] Embracing the journey
• [2:05] Creating genuine connections
• [3:05] The power of mentorship
• [4:55] Learning how to delegate
• [6:10] Setting up automations where possible
• [6:45] Spending money to make money
• [7:50] Investing in a team

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to leverage automations to save time in your business. In this episode, I take you through my key steps when it comes to automation, some stats that show its continued growth, and which tools you should be implemented in your business to maximize your time, energy and output. I also share key plugins I use to help create a seamless workflow. I cover: What is a Marketing Automation Explore the definition and concept of marketing automation, a powerful tool that enables businesses to streamline and automate their marketing processes for improved efficiency and effectiveness. Automation Stats That Will Blow Your Mind Discover mind-boggling statistics and facts that highlight the impact and benefits of automation in various industries, from increased productivity to higher conversion rates. Must-Have Automation Tools to Use in Your Business Explore essential automation tools and software solutions that can help businesses automate repetitive tasks, streamline workflows, and enhance productivity, ranging from email marketing platforms to customer relationship management (CRM) systems. How to Get Your Programs to Talk to Each Other Learn strategies and techniques for integrating and connecting different software programs and tools within your business ecosystem to enable seamless data sharing, streamline operations, and optimize efficiency.   We talk about: 

• [0:00] Intro
• [2:50] What is a marketing automation
• [4:00] Automation stats that will blow your mind
• [6:10] Must-have automation tools to use in your business
• [14:20] How to get your programs to talk to each other

Resources mentioned in this episode: Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Top Online Automations You Need to Free Up Time in Your Businesshttps://www.lisaannecoaching.ca/automation-guide ActiveCampaign - Free Trialhttps://www.activecampaign.com/?_r=GQM8GAXK Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the number one way to generate leads off Threads. Have you heard of Threads yet? In this episode, I'm explaining my go-to ways to leverage the platform and how I have been using it to generate leads right back into my business. I cover: Understanding 'Threads': An overview of what 'Threads' is, its purpose and how to use it. Refreshing new app experience: Exploring the refreshing and innovative features offered by the app. Finding and downloading the app: I will guide you on how to locate and download the 'Threads' app. Embracing authenticity: Highlighting the app's ability to enable users to express their true selves. Personal strategy for using Threads: Sharing the individual approach or plan implemented while using 'Threads.' Cross-promoting Threads posts: Utilizing other platforms to promote content created on 'Threads.' Benefits of lead magnets for lead generation: Explaining the preference for using lead magnets as a means of generating leads.   We talk about: 

• [0:00] Intro
• [1:00] What is 'Threads'
• [1:55] How refreshing this new app is
• [2:35] How to find and download the app
• [3:15] The ability to be your authentic self
• [3:35] The strategy I'm taking on Threads 
• [4:10] Cross-promoting Threads posts
• [7:30] Why I like to use lead magnets for lead generation 

Resources mentioned in this episode

• 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to streamline your business growth with marketing automation. In this episode, I'm breaking down the major benefits of using marketing automation to grow your business in the online world -- with simple and easy-to-implement strategies. We'll talk about automating tedious tasks, personalizing the experience for your clients and your prospects, and how to follow up without overthinking your process, among many other things. I cover: How Automation Elevates Your BusinessDiscover the transformative power of automation in streamlining processes, increasing efficiency, and driving business growth. What to Do When You Feel "Too Busy" in Your Own Business Learn effective strategies and techniques to manage overwhelm and regain control when your business demands become too much. Sending Automated, Tailored Messages to Clients Harness the potential of automated messaging to deliver personalized and relevant communication to your clients, enhancing customer experience and engagement. Personalizing Your Automations Unlock the full potential of automation by tailoring it to the unique preferences and needs of your customers, ensuring a personalized and meaningful interaction at every touchpoint. The Data You Gain from Automation Explore the valuable insights and analytics that automation provides, enabling you to make data-driven decisions, optimize processes, and gain a competitive edge in the market.   We talk about: 

• [0:00] Intro
• [2:30] How automation elevates your business
• [4:20] What to do when you feel "too busy" in your own business
• [4:50] Sending automated, tailored messages to clients
• [6:20] Personalizing your automations
• [8:30] The data you gain from automation

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn why having a lead generation system is crucial. This episode was previously shared on a business summit, and this recording is available exclusively on the More Than Social podcast. We focus on deep-diving into the purpose of automation, the strategy behind it, mistakes entrepreneurs make off the bat, how to leverage social media, and why social media isn't the "be all end all".   We talk about: 

• [0:00] Intro
• [3:15] My entrepreneurship journey and how I got started
• [5:00] Getting into affiliate marketing
• [5:40] How I got my first client
• [7:50] Why it's essential to establish systems and processes at the beginning of your business
• [9:50] Which systems and processes to start off with
• [15:30] Mistakes entrepreneurs make when not paying attention to systems and processes
• [17:55] Not putting all of your strategy into social media
• [19:25] How to use social media to attract ideal clients in an effective way
• [21:55] Tips for attracting your dream clients
• [24:20] Getting ideal clients off of social media through your lead magnet
• [27:20] How to provide value through email to nurture your prospective clients
• [29:50] Creating a 'value' email sequence
• [33:50] One key piece of advice for a new entrepreneur

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to generate leads through YouTube with Jamar Diggs. Jamar Diggs is the CEO + Founder of J Diggs Media, a YouTube Marketing Agency that helps online business owners get more qualified leads and traffic without launching or fighting the algorithm. His signature framework uses YouTube search to attract new problem-aware people into his client's sales systems every day. Jamar gives us insight on: Incorporating YouTube and Instagram together in your strategy Learn how to effectively integrate YouTube and Instagram into your overall marketing strategy for maximum reach and engagement. How many YouTube videos should you post on average Discover the ideal frequency for uploading YouTube videos to maintain a consistent presence and engage your audience effectively. How to use YouTube's search engine to attract the right viewers Uncover strategies to optimize your content and leverage YouTube's search engine to attract and engage your desired target audience. How to rank on YouTube Explore techniques and best practices to improve your YouTube video rankings and increase visibility in search results. How to find relevant phrases people are searching on YouTube Gain insights into effective methods for identifying and utilizing relevant search phrases that users frequently use on YouTube to enhance your content's discoverability. Knowing how long your videos should be Understand the optimal video length considerations to create engaging content that holds viewers' attention and aligns with their preferences. Tips for knowing which keywords to useReceive valuable tips on selecting the most appropriate keywords to optimize your YouTube videos and increase their discoverability. Does video transcription matter? Learn about the importance of video transcription and how it can contribute to better accessibility, SEO, and overall user experience. Are hashtags effective? Explore the effectiveness of hashtags on YouTube and understand their potential impact on improving discoverability and engagement with your videos. Biggest tips for leveraging playlists: Discover the key strategies and tactics to effectively leverage playlists on YouTube to organize and showcase your content, improving user experience and encouraging longer watch times. How to start getting clients from YouTube Gain insights into effective methods and approaches to leverage your YouTube presence and attract clients or customers to your business. Are YouTube Shorts worth it? Explore the benefits and considerations of utilizing YouTube Shorts, a feature for creating and sharing short-form vertical videos, and decide if it's a worthwhile addition to your content strategy.   We talk about: 

• [0:00] Intro
• [4:30] Incorporating YouTube and Instagram together in your strategy
• [6:50] How many YouTube videos should you post on average
• [8:10] How to use YouTube's search engine to attract the right viewers
• [9:35] How to rank on YouTube
• [10:50] How to find relevant phrases people are searching on YouTube
• [13:30] Knowing how long your videos should be
• [16:30] Tips for knowing which keywords to use
• [18:15] Does video transcription matter?
• [19:30] Are hashtags effective?
• [21:10] Biggest tips for leveraging playlists
• [22:20] How to start getting clients from YouTube
• [26:45] Are YouTube Shorts worth it?

Resources in this episode:

• TubeBuddy: https://www.tubebuddy.com/
• VidIQ: https://vidiq.com/
• Free Training: YouTube Lead Generation Blueprint: http://jamardiggs.com/training

  Connect with Jamar

• Instagram - https://www.instagram.com/jamardiggs/
• LinkedIn - https://www.linkedin.com/in/jamardiggs/
• TikTok - https://www.tiktok.com/@jamardiggs
• YouTube - https://www.youtube.com/@jamardiggs
• Website - https://jdiggsmedia.com

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the top Instagram marketing tips, how to identify clients, tailor your content and drive sales with my guest Andrea Maree. Andrea Maree is a Marketing strategist, founder of Andrea Maree Creative and Host of the Instagram for Bosses Podcast. She went from quitting her full-time job to running two profitable businesses in just over a year, leveraging the power of social media! Andrea shares about:  Staying Consistent and Maximizing Results Consistency becomes her mantra as she realizes the importance of maintaining a focused approach, sticking to a routine, and staying determined to maximize her results and achieve success. Knowing What to Say on Social Media She teaches you how to master the art of effective communication on social media, understanding your target audience, identifying their interests and pain points, and crafting compelling messages that resonate with them. Creating Content that Connects She recognizes the power of empathy and relatability in content creation, striving to make her audience feel understood, heard, and valued through her engaging and insightful content. Understanding the Ideal Client on Instagram She utilizes the unique features of Instagram to explore various strategies for identifying and understanding her ideal client, leveraging market research, engagement data, and audience insights to gain valuable knowledge about her target audience. The Importance of Feedback Utilization She ponders the ethical considerations of using audience feedback verbatim in her social media content, considering the impact of using direct quotes and testimonials while ensuring privacy and consent are respected. Turning Social Media Content into Sales With a goal of converting engagement into sales, she focuses on creating persuasive social media content that not only engages her audience but also inspires them to take action and make purchasing decisions. Promoting the Right Sales Programs Strategic decision-making guides her selection of sales programs to promote through her content, aligning them with her audience's needs, emphasizing their value proposition, and ensuring they complement her overall business goals. Avoiding Mistakes on Social Media She shares valuable insights on the common mistakes to avoid in the dynamic world of social media, including overselling, being overly promotional, neglecting engagement, and failing to adapt to platform algorithms and trends.   We talk about: 

• [0:00] Intro
• [3:40] Her first steps into entrepreneurship
• [6:10] Starting her own business and investing in coaches
• [9:15] Staying consistent and maximizing results
• [10:30] How to know what to say on social media
• [12:30] Creating content that makes listeners feel like you understand them
• [13:40] Ways to get to know who your ideal client is on Instagram
• [16:00] Does your audience care if you use their feedback word for word?
• [17:40] Creating social media content that turns into sales
• [22:10] How to know which sales programs to promote in your content
• [25:35] Mistakes to avoid on social media right now
• [29:35] One piece of advice for fellow entrepreneurs

  Connect with Andrea

• Instagram - https://www.instagram.com/andreamareecreative/
• Podcast: https://open.spotify.com/show/6Qsb7m8FY3FxsVicfWU2Yi?si=136c9ca505604a65
• Website - https://andreamareecreative.com/

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

New boost

Learn how influencer marketing can grow your business with Emily Croslin. Emily is a fashion and lifestyle blogger based in Florida. She loves sharing blogger tips and tricks, great sales and styled looks. Emily shares on: A Day in the Life of an Influencer Gain insights into the daily routine and responsibilities of an influencer. Learn about the behind-the-scenes work that goes into creating captivating content. Pitching Brand Deals and Client Positioning Uncover the strategies Emily uses to pitch herself to brands and how she positions herself as an ideal partner. Discover the art of building mutually beneficial collaborations. Creating Partnership Packages Dive into the process of crafting partnership packages that cater to the needs and goals of both influencers and brands. Explore the various elements involved in structuring successful collaborations. Approaching Influencers for Collaboration Learn the best practices for reaching out to influencers and initiating collaborations. Discover effective communication strategies that increase your chances of securing partnerships. Macro vs. Micro-Influencers Dive into the debate surrounding macro and micro-influencers. Gain insights into the advantages and considerations of working with influencers of different scales. Staying on Top of Trends Explore Emily's methods for staying up to date with the latest trends in content creation. Discover how influencers adapt their strategies to resonate with their audience's evolving interests. Editing Content Peek behind the curtain as Emily shares her editing process. Learn about the tools, techniques, and creative choices that go into crafting visually appealing and engaging content.   We talk about: 

• [0:00] Intro
• [1:25] How Emily Became an influencer
• [1:55] What's everyday life like for an influencer
• [2:50] The kind of brand deal and client positioning pitching Emily does
• [5:35] How much can brands expect to pay influencers
• [6:45] Creating partnership packages
• [7:40] Tracking your results through partnerships
• [8:45] What to pay attention to when looking for a creator for a collaboration
• [10:40] Best way to approach people about collabs
• [11:50] How can a business owner stand out and engage the person they want to work with
• [12:40] Macro vs. micro-influencers
• [14:15] Staying on top of trends
• [15:30] How she edits content
• [17:05] Coming up with content ideas
• [18:45] Trends and what is converting right now
• [23:15] Contracting and licensing when it comes to brand deals
• [24:40] What Emily dislikes the most about content creation 

Resources mentioned in this episode:

• FYPM: https://www.fypm.vip/

  Connect with Emily

• Instagram - https://www.instagram.com/helloemilyerin
• TikTok - https://www.tiktok.com/@helloemilyerin
• Website - https://www.helloemilyerin.com

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to turn clients into your best advocates through referral marketing, with Chad Durfee. Chad gives us insights on: Why entrepreneurs and businesses don't ask for referrals: Entrepreneurs and businesses often don't ask for referrals due to a lack of understanding about the benefits or fear of imposing on clients. How to get more referrals from clients: To increase referrals from clients, focus on delivering exceptional value, building strong relationships, and proactively asking for referrals. How to 'prime' your clients to even begin a referral program: 'Priming' your clients for a referral program involves educating them about the benefits, setting expectations, and creating a culture of advocacy. When to start your client referral process:Start your client referral process as soon as you have established a positive relationship and delivered value to ensure maximum impact. What are 'prospect incentives': Prospect incentives are rewards or benefits offered to potential customers who refer new clients, incentivizing them to participate in the referral program. The types of referral programs that work best: The most effective referral programs include strategic partnerships, customer loyalty programs, and incentivized referral systems. When's the right time to implement a referral program? Implement a referral program when you have a solid client base, strong customer satisfaction, and a clear understanding of your target audience's needs. Turning clients into strategic partners: Transforming clients into strategic partners involves fostering mutually beneficial relationships, aligning goals, and exploring collaborative opportunities. Marketing strategies to upsell and downsell: Marketing strategies for upselling and down selling involve understanding customer needs, providing personalized offers, and effectively communicating value. Chad is the creator of the Referral Accelerator Mastery Program (R.A.M.P.), which is a highly sought-after coaching program that supports Realtors, Loan Officers, Wealth Advisers, Business & Life Coaches/Consultants and other high-commission business professionals to turn the fundamentals of referral psychology into a scalable “perfect process” that will triple their income.  We talk about: 

• [0:00] Intro
• [2:50] Why entrepreneurs and businesses don't ask for referrals
• [4:50] How to get more referrals from clients
• [6:10] How to 'prime' your clients to even begin a referral program
• [8:00] When to start your client referral process
• [10:50] What are 'prospect incentives'
• [12:00] The types of referral programs that work best
• [14:55] When's the right time to implement a referral program?
• [16:45] Turning clients into strategic partners 
• [19:30] Marketing strategies to upsell and downsell
• [22:50] Does this type of program work in different industries too?
• [28:05] Where to start if you want to create more referrals in your business
• [30:55] The app that will help you facilitate this
• [34:00] A key piece of advice for fellow entrepreneurs

    Connect with Chad

• Instagram - https://www.instagram.com/chaddurfee
• LinkedIn - https://www.linkedin.com/in/referralconsultinginc/ 
• Website - https://chaddurfee.com/
• Book - https://docs.google.com/document/d/1cvSo7t7Vw2QDYmxHY_gg6VxAVPgSX0g1/edit

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial