More Than Social Podcast

Learn the four proven ways to leverage sales pages for increased revenue. In this episode, we're diving deep into the different types of sales funnels, their basics, and how they work.  Have you considered how the design of your sales page impacts your potential buyers? And how can it impact the success of your funnel?  Part of this has to do with lead generation funnels and how they can be used to attract potential customers. I share with you my best strategies and how to optimize them for maximum success.   We talk about: 

• [0:00] Intro
• [1:55] How to increase product sales using a sales funnel
• [2:55] Does page design matter?
• [5:15] Using lead generation funnels
• [7:25] How to upsell current customers 
• [8:25] How to cross-sell a product
• [9:05] How to combine funnels, automation and email marketing

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Top Lead Magnets Guide:https://www.lisaannecoaching.ca/lead-magnet-ideas  

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to write sales page copy that connects and converts with my guest Jess Jordana. How do you create a connection through copy? How often should you tweak your sales pages? And how can you craft sales pages that land with your target audience? Writing sales copy that converts is an art, and Jess Jordana shares all of her best tips with us today. In this episode, Jess dives into the importance of creating connections through copywriting and how to use storytelling to paint a vivid picture for your audience. She also shares the rules of storytelling on sales pages and the crucial role that urgency plays. You will also learn about the specific words and phrases to avoid in your copy and tips for understanding your target audience.  Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually "get." She runs Jess, XO, a copywriting agency for creative entrepreneurs, and founded The Promptlate® Shop.  She drinks iced coffee all year round and firmly believes if date night isn't tacos, you're doing it wrong.  She couldn't do a day in business without her cute hubs (Presley), her brand new baby girl (Parker Jane), and her doodle pup (Joey Tribbiani).  She's worked with everyone from solopreneurs to organizations like The Rising Tide Society, The GUIDE Culture, and The Social Bungalow. Her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college. She's a brand new mama and is so grateful to be able to navigate what building (and re-building) her dream business can look like in balance with building her dream life. Overall, this episode is a must-listen for entrepreneurs looking to improve their copywriting skills and create powerful sales pages. Jess is a wealth of knowledge and shares practical tips you can apply ASAP to your business.   We talk about: 

• [0:00] Intro
• [3:35] Jess' path to copywriting
• [5:05] How to create connection through copywriting
• [7:50] Using story to paint a picture with your copy
• [9:25] Rules of storytelling on sales pages
• [13:30] The role of 'urgency' in sales page copy 
• [15:30] Words or phrases to avoid in your copy
• [19:45] Tips for understanding who you're talking to
• [21:30] How often should you tweak your sales page?
• [22:50] How long should your sales page be?
• [25:00] How to use buttons on a sales page
• [27:10] Are testimonials important for a sales page?
• [30:05] One key piece of advice for entrepreneurs

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Free 3-part video series: Go from writer's block to booked out with these copy conversion tactics. https://jessicajordana.com/writersblock
• Live webinar: https://masterclass.lisaanne.ca

Connect with Jess

• Website - https://jessicajordana.com
• Blog - https://jessicajordana.com/blog
• Instagram - https://www.instagram.com/jessjordana
• Facebook - https://facebook.com/jessica.gobble.5
• LinkedIn - https://www.linkedin.com/in/jessjordanapaxson/
• TikTok - https://tiktok.com/@jessjordana

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to structure a sales page that converts with my guest Hera Zee. In this episode, we're diving deep into the world of sales pages. Hera shares her insights on leveraging "early adopters" for program launches, why sales pages are important, and how to structure them effectively for maximum ROI. We also touch on the role of sales videos and if (and where) testimonials should come into play on a sales page. Hera Zee is a Sales + Marketing Strategist for Online Entrepreneurs who want to structure their business for profit, sustainability + growth. Obsessed with Sales Funnels and how to use Social Media as a TOOL (so it doesn't use YOU), Hera has been a strategist behind the scenes of thousands of businesses for the past decade and has become known for her ability to find a business' blindspots + leverage them to increase profit + sales.   Her real, honest and transparent way of explaining things is a refreshing take on Marketing in 2023.  Whether you've been in entrepreneurship for years or are starting out, I know you will learn actionable tips and advice to help you take your business (and sales pages) to the next level.   We talk about: 

• [0:00] Intro
• [5:50] Leveraging 'early adopters' for program launches
• [9:30] Why sales pages are important
• [14:05] How to structure a sales page
• [21:05] Are sales videos helpful or necessary?
• [23:20] Where testimonials should come into play on a sales page
• [26:05] Tips for asking for testimonials
• [29:35] One big piece of advice for fellow entrepreneurs

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Rise Coaching: https://www.lisaannecoaching.ca/rise-coaching
• Sales page example: https://www.zeecourses.com/spyb 
• "Social Proof your Business" $37 Masterclass / Training to learn the exact steps on how Hera get testimonials that generate more sales! https://www.zeecourses.com/socialproof
• https://learn.herazee.com/roadmap

Connect with Hera

• Website - https://learn.herazee.com/grow
• Instagram - www.instagram.com/herazee
• Facebook - www.facebook.com/herazee
• LinkedIn - https://www.linkedin.com/in/herazee/
• TikTok - https://twitter.com/herazee

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to generate sales without a website. If you've been struggling to get conversions and sales from your website or need a website, this episode is for you. As you'll hear in this episode, of the main reasons why websites don't convert cold traffic into leads and sales is that they are really distracting.  Do you agree?  There are so many options and links that visitors can click; they end up easily getting lost on your site and losing interest. This is why I suggest a different strategy when it comes to generating sales without the distractions of a website: a sales funnel. In this episode, we'll dive into what a sales funnel is and what goes into lead generation.  We'll also talk about optimizing conversions and provide practical examples of how to implement this strategy. So sit back, grab a pen and paper, and get ready to learn some new ways to increase your sales.  Don't miss this episode!   We talk about: 

• [0:00] Intro
• [2:10] What a sales funnel is
• [3:00] What goes into 'lead generation' 
• [3:30] Learning how to optimize conversions
• [5:30] Practical examples of how to implement this strategy

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to generate high quality leads through your podcast, as it relates to podcasting. In the world of podcasting, leads play a crucial role in growing and engaging with your audience. In case you want a refresher, leads are individuals who have shown an interest in your content and have provided their contact information for future engagement.  To attract leads and turn them into dedicated listeners, it's essential to understand the ACCC formula (my proprietary formula for converting leads into closed business). The formula breaks down the different stages of engagement with your audience, and it stands for Attract, Collect, Connect and Convert.  To effectively attract leads, you can collect their contact information in various ways, including your website and social media.  Once you have their information, it's crucial to connect with your audience in a way that resonates with them, which converts them into dedicated listeners.  As you know from being in my community, I believe email marketing is a highly effective tool for growing your audience, and a well-designed email marketing sequence can help you build a strong relationship with your listeners.  Join Simona and I for this episode, where we talk about the power of social media for attracting new listeners through paid or organic marketing efforts.   We talk about: 

• [0:00] Intro
• [1:40] What are leads from a podcast perpsective
• [2:30] Breakdown of the ACCC Formula
• [3:15] How to attract leads and turn them into podcast listeners
• [6:10] How to collect someone's contact information
• [7:30] Connecting with your audience in a significant way
• [8:30] How to convert your audience into listeners
• [14:00] Why email marketing is so important
• [17:55] How your email marketing strategy can work
• [19:10] Designing an email marketing sequence
• [24:25] Attracting on social media through paid or organic marketing

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting

Connect with Simona

• Website - www.simonacostantini.com
• Instagram - https://www.instagram.com/simona__costantini
• Resources - https://www.simonacostantini.com/resources

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the types of ads to run for your podcast as it relates to podcasting. In this episode, we're talking about the intersection between digital marketing and podcasting and all the different strategies you can use to boost your online presence.  First, we talk about a topic I'm passionate about -- boosting posts on social media. While it can be a great way to reach a wider audience and increase engagement on your posts, it's important to consider whether doing this is the right move for your business.  Next, we talk about Pixels, why they don't currently work for podcasts, understand its limitations, and the other tracking options that are available to you.  If you've been around here for a while, ads can be a great way to reach new customers and promote your business. With so many options available, knowing where to start cannot be easy. We'll take a closer look at the different ads you can run, including conversion ads, messenger ads, and everything in between.  We end up talking about lead generation and paid ads, two of the most important components of a successful digital marketing strategy.  We'll explore how they work together to drive new business and help you reach your goals.  By understanding the relationship between lead generation and paid ads, you'll be able to develop a more effective marketing strategy.   We talk about: 

• [0:00] Intro
• [2:00] Do we boost posts or not?
• [4:20] Why Pixels don't currently work for podcasts
• [7:40] Different types of ads you can run
• [14:10] How lead generation and paid ads go hand in hand
• [18:40] Prep work to get ready for your email marketing strategy

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting
• Register for my masterclass here: http://masterclass.lisaanne.ca
• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with Simona

• Website - www.simonacostantini.com
• Instagram - https://www.instagram.com/simona__costantini
• Resources - https://www.simonacostantini.com/resources

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

How do you structure a high-converting ad? And can you do it to drive traffic to your podcast? This episode is part two of four of a series I did on my friend Simona's podcast called As It Relates to Podcasting. As you'll hear in our conversation, we went into the different types of ads you can be running and building for your podcast, how to run video vs still images ads, and also talked about that 'three' structure I've taken you through on my podcast.   We talk about: 

• [0:00] Intro
• [2:55] Video vs. still image ads
• [7:20] How to capture your audience's attention with your ads
• [12:45] Tips for writing ad copy
• [19:25] How many ad types should you run at one time
• [24:25] The importance of storytelling in your ads

  Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting
• Rise Coaching: https://coaching.lisaanne.ca/rise-application

Connect with Simona

• Website - www.simonacostantini.com
• Instagram - https://www.instagram.com/simona__costantini
• Resources - https://www.simonacostantini.com/resources

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

What are the fundamentals of paid ads as it relates to podcasting? This episode is Part 1 of a four-part series I originally recorded with my friend and podcast producer Simona Costantini for her podcast. Over the next four episodes, we're diving into the nitty gritty when creating and running ads on social media. In this conversation, we're talking about what you need to prepare before you start running ads, how to set up your ads account, the different ads you can run, and more.   We talk about: 

• [0:00] Intro
• [2:20] What do you need to have prepared to run paid ads on your podcast
• [6:05] Tips for setting up the backend of your Meta Business Account
• [10:45] Knowing who you're talking to online and having an ideal client persona
• [12:10] Running video vs. image ads
• [16:05] Ad budget expectations

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• How to Launch and Grow a Podcast with Simona Costantini: https://lisaanne.ca/how-to-launch-and-grow-a-podcast-with-simona-costantini/
• As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to structure your weekly content for maximum impact. Do you create core content as an entrepreneur?  Do you have one big piece of content, like a blog, podcast, or YouTube channel, where you centre your focus and create content? In this episode, I share how valuable and transformative one core piece of content has been and how I create content for Instagram, YouTube, TikTok, LinkedIn, Pinterest and more from one single episode.   We talk about: 

• [1:00] How to repurpose core content
• [2:35] Steal my content repurposing strategy
• [6:20] How to hit your audience in multiple ways with one core piece of content
• [7:00] How to get 9 pieces of content from 1 podcast episode

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to create an annual marketing plan to scale.  New year, new you -- that's what most entrepreneurs say at the start of a new year. The truth is a lot of entrepreneurs will write out big goals and dreams without a plan actually to get there.  You will find yourself and your wheels spinning every month if you have a plan and strategy to take you from idea to creation. How do you decide which big goals to hit first? And better yet, how do you break them out into tangible tactics to get you where you want to go? In this episode, I share the system I use to plan my goals, create my marketing plan, and skyrocket my business. The key? Don't let it be a guessing game; don't leave your growth to chance!   We talk about: 

• [3:30] Four main components of my marketing plan
• [4:20] Determining your goals and main focus of the year
• [7:25] Planning key dates and building your calendar 
• [9:10] Creating a timeline and budget for each goal
• [10:45] Having the ability to track and measure results

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial