Learn the 3 Proven Online Marketing Strategies for Your Business in 2023 So many entrepreneurs overthink their marketing strategies.  They try to come up with new ideas and try to reinvent the wheel.  But in reality, for over seven and a half years now, I have followed very specific systems that work, allowing me to build a business 100% from my laptop. Now, of course, there have been some slight adjustments based on the technology advancements and how we behave as online users.  But there are about three different methods that have been constant for my clients and me, and I cover them in this episode.     We talk about: 

• [2:20] How to grow your email list with a lead magnet
• [4:10] What an 'opt-in' page is
• [5:30] The two ways to use online webinars
• [6:50] The systems and marketing of a webinar
• [9:35] Using paid masterclasses and workshops

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Episode 24 - Tip 10 Freebies to Generate Leads: https://lisaanne.ca/top-10-freebies-to-generate-leads/

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the top 5 online marketing trends to watch for in 2023. With ever-changing technology, how do we stay on top of trends at the beginning of each new year?  How do we incorporate the latest and greatest into our marketing plans and overall digital marketing strategies? Better yet, which ones are worth our time and energy, and which aren't? In this episode, I share with you my top 5 online marketing trends and predictions to watch for in 2023 and beyond. The landscape of digital marketing is changing - are you transforming with it?   We talk about: 

• [2:25] Automated technology
• [5:20] Creating an advanced customer experience 
• [6:50] Social media SEO and leveraging keywords
• [9:15] Using video in your marketing strategy
• [12:40] Leveraging messenger connection 

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how digital marketing made my client and mortgage agent grow by 600%. Entrepreneurs often talk about digital marketing, running ads, creating paid and organic social media content, and leveraging email marketing to grow. But what does that actually look like in practice?  How do you create a complete digital marketing strategy that allows you to experience real, tangible growth? As you'll hear in this episode, my client grew her business by 600% simply using and following the digital marketing strategies my team and I put in place for her.  Now, she has thousands of hot leads flooding into her booking calendar every year. I'm sharing this case study with you so you can see the real-time effects and impact having a cohesive strategy creates and to show you what can be possible for you too.   We talk about: 

• [2:40] Where my client started with digital marketing 
• [4:00] Figuring out who her ideal client was and coming up with a profitable digital marketing strategy
• [6:00] Hiring a team to support growth 
• [7:10] Why this is important and doable for you as well

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to automate your business to generate more leads and sales. As a business owner, I know you want more leads and sales for your business. Whether working one-on-one with clients, selling your courses, memberships, group programs, or generating passive income, the goal is always to bring income and energy back into the business. In this episode, I'm sharing my top ways to automate your business so that you can have those warm and hot leads flooding into your business without worrying about how.   We talk about: 

• [2:20] Automating your lead generation process
• [3:25] Where to use your lead magnet
• [4:55] The power of automating your email marketing
• [4:40] 5 email marketing best practices 
• [7:30] Automating your social media posts
• [9:20] Automating your follow-up process
• [10:30] How to streamline your automation process

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Top 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas
• ActiveCampaign: https://www.activecampaign.com/?_r=GQM8GAXK

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

How do you organize your bookkeeping for a more productive year? Contrary to what entrepreneurs may believe about bookkeeping, you don't have to wait until the end of the year to get organized. We can do many things throughout the year to set ourselves up for success, and my guest Jami Monte is a wealth of knowledge in getting entrepreneurs on track. Jami is a Chartered Professional Accountant (CPA) and the founder of Bookkeeping Bootcamp.   She helps self-employed people crush their bookkeeping, maximize profits, and stop stressing about tax season.   She has over 10 years of experience in the finance realm across multiple industries and specializes in working with coaches, consultants and creatives.   We talk about: 

• [1:20] How Jami became a CPA and why she likes working with entrepreneurs 
• [6:20] Accounting mistakes entrepreneurs make with their businesses
• [11:00] How to invoice in USD if you're a Canadian entrepreneur
• [13:15] How to manage your finances and stay organized throughout the year
• [16:00] How much should you put aside for taxes
• [17:35]  What you can write off as a business owner
• [22:00] Tips for managing cash flow
• [26:20] Getting ready for the new year and planning for growth
• [32:00] Jami's biggest tip for fellow entrepreneurs

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Chillbooks™️: https://jamimonte.com/chillbooks/
• What the HST am I doing? https://jamimonte.com/resources/

Connect with Jami

• Website - www.jamimonte.com
• Instagram - www.instagram.com/jami.monte
• Facebook - https://www.facebook.com/itsjamimonte
• YouTube - https://www.youtube.com/@jamimonte
• LinkedIn - https://www.linkedin.com/in/jamimonte

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the truth about social media marketing and why email beats out all other channels -- every single time. Its true social media marketing is important for business growth and online presence, but what if I told you there was a better way? What if you could take your followers and engage them on a completely different level? Hello, email marketing. As you'll know by now, if you regularly listen to the More Than Social podcast, I love email marketing. It's by far my favourite marketing tool for connecting with my community. Email marketing is a great way to connect with your potential and current clients and all of your leads, and it's even more amazing to build that genuine relationship and start to position yourself as the expert you are.    We talk about: 

• [1:15] Why email marketing is more personal than social media
• [4:45] Getting a bigger return on investment (ROI) from email marketing
• [6:25] Targeting your audience on social media vs. email marketing
• [8:25] Are users more engaged on social media or email marketing? 
• [10:10] Email marketing vs. sending newsletters

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Build your email list: https://www.lisaannecoaching.ca/listbuilding

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn why you shouldn't focus on social media marketing alone to grow your client base and business online. Do you ever find yourself in a cycle of social media posting and aren't sure why you aren't getting the results you're looking for? Social media is great, but it isn't the only way to market your business -- especially if you want to see real results!  In this episode, I'm breaking down why you should focus on other channels in addition to social media marketing, which is especially for you if you've been putting your time, energy and effort into growing your social media followers and living on social media.     We talk about: 

• [1:50] What is Social Media Marketing?
• [5:45] The benefits of podcasting
• [7:55] Is blogging still relevant?
• [10:10] Why you want to focus on email marketing
• [12:05] How each of these marketing platforms works cohesively together 

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• The 4 Missing Pieces of Generating Leads Through Digital Marketing:https://www.lisaannecoaching.ca/missing-pieces-generating-leads
• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Episode 16: How to Launch and Grow Your Podcast with Simona Costantini: https://lisaanne.ca/how-to-launch-and-grow-a-podcast-with-simona-costantini/

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

I teach you three proven strategies to grow your client base fast in this episode. These are strategies that I've personally used over the years and continue to use today to get more one-on-one clients and online program sales.  They're tried, true, tested, and they work.  Whether you're just starting out or you've been in business for a while, I know these strategies will help you take your business to the next level.    We talk about: 

• [1:30] The power of using lead magnets 
• [2:30] How to promote your lead magnet 
• [3:20] Creating a lead generation email sequence
• [4:30] How to get your ideal client ALWAYS thinking about you as their solution
• [5:10] Leveraging social media to grow your audience

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

In this episode, Dawn Taylor joins me to discuss handling mental health issues when running your own business. The truth is we all experience highs and lows. But sometimes, those lows can feel paralyzing. You know what you want to do next in your business, but you can't seem to get through this intense fear, sadness, anxiety or depression that you're feeling. So, how do we manage how we feel while managing a business simultaneously?  How do we give ourselves the space to heal and grow while keeping our companies going? Dawn is a Life Coach with over 1000 hours of training who offers her clients “A Safe Place to Land” as she passionately helps them to find their worth, learn to live and love themselves.  Having struggled with gut-wrenching depression, a broken back, sexual abuse by an uncle (coupled with a lack of belief from her family), a severe eating disorder, attempted suicide and a brain aneurysm which affected her memory, appearance and health – all before she was 18 years old – Dawn learned to become a fighter and a survivor. She then went on to deal with infertility and loss of identity in who she was and who she thought she should be. Through incredible strength, an insane amount of hope, a belief in herself and a stubbornness that would have made her fun to raise, she has fought to become the woman she is today:  A successful business owner, coach, wife and volunteer to the hurt.  Her deepest desire is to turn everyone she meets into their own rockstar through her strategy-based coaching practice.  She specializes in anxiety and depression and in overcoming the traumas that have happened in their lives that hold them back.  From personal to business to marriage coaching and everything in between, Dawn will help you set a new standard, step up and master the life that you want!   We talk about: 

• [5:05] Why we don't want to talk about trauma
• [8:40] Using the Feelings Wheel to dig deep into your emotions
• [11:40] Why putting a bandaid on our emotions isn't helpful
• [15:10] How to create boundaries if you're struggling with depression or anxiety 
• [21:10] Setting boundaries without harming someone else
• [28:00] Why do we judge ourselves
• [33:45] Dawn's biggest advice for fellow entrepreneurs 

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• The Feelings Wheel: https://feelingswheel.com/
• Podcast - https://www.thetaylorway.ca/taylor-way-talks-podcast

Connect with Taylor:

• Instagram - https://instagram.com/thetaylorwaynow
• Facebook - https://www.facebook.com/thetaylorway
• LinkedIn - https://www.linkedin.com/in/dawn-taylor-ttw/
• Twitter - https://www.twitter.com/thetaylorwaynow
• Blog - https://www.thetaylorway.ca/blog
• Website - https://www.thetaylorway.ca

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Why will investing in an expert program help you succeed faster? What is it about learning from someone else that re-inspires and re-energizes your direction? I'm a big believer in investing in myself and my education to succeed as an entrepreneur -- I know I'm not the only one who believes that.  Even after 7 years of running my business, I'm always focusing on both self and business development. Whether that's through reading, podcasts, going to conferences or workshops, or my personal favourite and the one I find makes the biggest impact, joining other expert programs. I try to join one program every year to ensure I am continuously adapting and growing to new levels, and in this episode, I'm sharing the benefits for you when you do the same.   We talk about: 

• [2:15] How joining a program will get you from point A to point B quicker
• [2:55] Staying ahead of the curve
• [3:20] Learning from people who already have the results you want
• [5:10] The power of asking for help
• [8:20] Letting go of your ego
• [10:50] Surrounding yourself with like-minded people

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial