More Than Social Podcast

What are some email subject line best practices? What are the things you should and shouldn't do when it comes to crafting the perfect email subject line? I often see entrepreneurs using urgency and depersonalized language in their subject lines, which can be a huge deterrent for your ideal client on the other end of the email. When I was putting together this episode, I started writing down the main points I wanted to cover for you and ended up coming up with six different practices I want you to follow.    We talk about: 

• [3:35] Keeping your subject lines short and sweet
• [4:35] Personalizing your tone
• [5:35] Use urgency sparingly 
• [6:40] Test to see what works well
• [8:10] Use relevant subject lines
• [8:55] Avoid spammy words

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

When is the right time to make the leap into high ticket selling? If you want to up-level your business, raise your rates, and stop undercharging and over-delivering, but you feel like you've been holding yourself back, this episode is for you.  Chris Kenney, a master sales coach, million-dollar business owner, and sought-after wealth mentor is joining me for this conversation. He teaches undercovered superstars how to break their money rules, rapidly accelerate their income, and live with uncommon freedom & choice.  When he's not coaching his clients, you can find him speaking on stages around the world, sharing his 7-Figure Sales Secrets with brilliant, talented entrepreneurs, so they can step into their legacy work by shedding the chains of money, shame and underearning.  Chris offers private coaching, group coaching, and online programs designed to support overwhelmed coaches and consultants position, package, and sell high-ticket offers, so they can have more freedom, more money, and the ultimate lifestyle.   We talk about: 

• [1:40] How Chris started his business
• [5:10] The balance between pricing and delivering as a business owner
• [12:25] What Gap Establishment is
• [14:15] How to know if it's the right time to raise your prices
• [20:25] The biggest challenges when it comes to raising your prices
• [22:45] Do entrepreneurs go back on their pricing after raising their rates?
• [26:00] The journey Chris takes his clients on
• [28:50] Chris' biggest piece of advice for entrepreneurs

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

  Connect with Chris

• Facebook - https://www.facebook.com/chriskenneycoaching
• Facebook Group - https://www.facebook.com/groups/SalesMasteryInnerCircle
• LinkedIn - https://www.linkedin.com/in/thechriskenney/
• Website - https://chriskenneycoaching.com/

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

What are the proven ways to stay consistent in your business? Are you struggling to show up day after day, week after week?  If so, this episode is for you. I'm going to share with you some of my best tips that have helped me stay on track and achieve my goals.   We talk about: 

• [1:10] Have a clear vision and goal
• [2:00] Set realistic deadlines for yourself
• [3:20] Create a routine that helps you stay productive
• [4:30] Delegate the tasks you don't enjoy
• [5:40] Find a mentor or group of peers to help you stay accountable
• [6:35] Celebrate all your wins, no matter how small
• [7:50] Take time to relax and recharge

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

In this episode, I'm going to show you how to fix a lead magnet that's not converting. I know how frustrating it can be when you put so much time and effort into creating a lead magnet, but it doesn't convert the way you want it to. I share with you some simple tweaks that you can make to your lead magnet to get those leads rolling in.   We talk about: 

• [1:00] How to determine what is and isn't working
• [3:00] Five simple tweaks for better conversions 
• [7:50] Do you need to design a new lead magnet?
• [9:20] How to promote your lead magnet 
• [10:00] Analyzing your lead magnet results 

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Lead Magnet Ideas
• Episode 24: Top 10 Freebies to Generate Leads

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to nurture leads with email marketing. I've seen firsthand the results email marketing can really produce for your business. And I know that the most important aspect of any business is lead nurturing. Personally, I find a lot of people continuously push sale after sale to try to grow their business. And that's why they don't see the results they're looking for with emails.  In this episode, I'm going to show you a simple five-step strategy that you can use to nurture leads with email marketing and automation.   We talk about: 

• [2:55] How to collect email addresses and put them into an autoresponder
• [4:35] Creating a lead nurturing campaign 
• [6:25] Writing emails that provide value to your leads
• [8:20] Two ways to personalize emails 
• [10:10] Testing, tracking and measuring your email performance 

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• How to Build a Laser-Targeted Email List
• Episode 1: Who Are You Talking To in The Digital Space
• Episode 24: Top 10 Freebies to Generate Leads

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to launch your offer in 6 weeks. Does it sometimes feel like other entrepreneurs around you sell out their launches? What's their secret? Is there something they're doing that you just don't know? In this episode, I teach you how I sell out my offers with every launch, using a 6-week runway.   We talk about: 

• [2:05] What to do if you have no one to launch to
• [3:05] Building an audience on social media
• [4:00] Building your email list
• [5:10] How to boost engagement with your audience 
• [5:50] Why you need to stop "hard selling"
• [6:20] Creating weekly content
• [6:55] How to create your six-week runway 
• [10:55] How to introduce your offer as the solution to the problem

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Episode 13: The Secret of Generating Higher Quality Leads Online
• Episode 33: Why Build your Email List over Social Media Following

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

A brief summary of this episode

Learn the key elements to track your online marketing campaign. It's no secret that I love the online world, and what I love most is that it's a big numbers game where you constantly try to beat yourself.    There are so many different factors that will impact the success of your digital marketing strategy, such as your ad copy, the graphic or video that goes along with the ad copy, your call to action, your targeting, your landing pages, your emails, your sales page, and even how well you use the front end of your social media.   All of this plays a large role in whether or not you will have a successful digital marketing campaign running for your business on automation.  And this is what we're breaking it down in this week's episode. We talk about: 

• [2:45] Optimizing the front end of your social media
• [3:50] Analyzing your ad performance
• [5:55] Your marketing and lead generation funnel
• [7:40] Managing your email performance
• [9:05] Backend conversions: are people actually purchasing?

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Social Media Automation Bootcamp
• Episode 3: What to Write for Social Captions?
• Episode 43: How to Create a Compelling Webinar Topic

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn my guide to setting up automated webinars. In this episode, I'm teaching you how to set up automated webinars that will help you increase your sales and grow your business while you sleep, travel, hang out with your friends and family, or while you work on other aspects of your business.  You will learn how to set up automated webinars that will help you increase your client base and sales online to grow your business. We talk about: 

• [1:10] What an automated webinar is
• [3:00] Determining your webinar topic
• [4:20] Choosing your webinar hosting platform
• [6:00] Setting up a webinar registration page
• [7:20] Directing them to your webinar 
• [8:10] Setting up email marketing
• [10:50] Promoting your webinar

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Webinar checklist: https://www.lisaannecoaching.ca/webinar-checklist
• ClickFunnels Affiliate: https://clickfunnels.com/?cf_affiliate_id=250281&affiliate_id=250281&aff_sub=website&aff_sub2=coaching&nopopup=false&noautoplay=false&cookiepreview=false
• ActiveCampaign Affiliate:https://www.activecampaign.com/?_r=GQM8GAXK
• Episode 43: How to Create a Compelling Webinar Topic

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the webinar benchmarks every entrepreneur should know. When running an online webinar, one of the backend aspects that you need to pay attention to is your webinar stats. In this episode, we dive deep into what you can expect from a webinar stats perspective, and I give you some straightforward benchmarks to work towards and even surpass. We talk about: 

• [1:45] How to organize and track your webinar stats
• [4:05] Benchmark stats to note for your webinar
• [5:35] Paying attention to your 'closing' percentage
• [6:40] Three types of webinar email sequences to create 
• [7:55] The importance of tweaking your ads, copy and sequences

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Webinar checklist: https://www.lisaannecoaching.ca/webinar-checklist
• Episode 43: How to Create a Compelling Webinar Topic

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial