Mortgage Broker Acceleration

Most mortgage brokers think that giving their clients what they ask is enough to create a great customer experience. But the little things matter more than they realise. Sometimes, the best way to wow clients is to tug at their feelings and give them something truly unique.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted talk about how listeners can create wow moments. They encourage mortgage brokers to find unexpected ways to create memorable experiences for their clients. Tune in to discover how you can tap into your clients’ emotions so you can wow them beyond their expectations.

The Key Questions

• Why is it essential to wow your clients? (2:19)
• How can wow moments be integrated into the client care system? (4:24)
• What is the difference between a settlement gift and a wow moment? (13:45)
• What is the process for planning out wow moments? (18:37)
  
  

What You’ll Discover

• The evolution of wow moments within the mortgage broking industry (5:31)
• Different ways to personalize customer experiences (8:03)
• How to understand your target market (9:41)
• The benefits of using technology to wow clients (12:28)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Modern marketing trends often overcomplicate things. In practice, however, a lead funnel is a simple concept. It's a predetermined sequence of actions that are presented to potential customers, like booking an appointment or sharing their contact details. And at the end of the day, the #1 lead funnel that all mortgage brokers must have is actually super simple.

This episode of Mortgage Broker Acceleration is all about going back to the basics of digital marketing. James Veigli and Ash Playsted explain how any broker – no matter how tech unsavvy – can get their foundations right. Tune in to master the basics of digital strategy and set yourself up for more advanced approaches.

The Key Questions

• What is a lead funnel? (1:18)
• What’s the #1 lead funnel that all mortgage brokers should have? (6:50)
• Do you need complicated software or tech know-how to be effective? (10:35)
• How can you take your digital marketing strategy one step further? (12:57)
  
  

What You’ll Discover

• How digital marketers overcomplicate things (3:18)
• The McDonald’s analogy (5:30)
• A shocking statistic about mortgage brokers today (7:48)
• A simple hack that you can implement immediately (9:13)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

In this digital-centric day and age, it’s easier than ever for mortgage brokers to overlook local communities. This isn’t to say that internet-focused marketing efforts don’t work. Rather, many brokers are missing the opportunity to complement and augment them. There’s much to gain from incorporating traditional networking and face-to-face interactions.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted focus on why local communities matter. They explain why brokers must be prepared to invest time and effort in their respective local communities. Tune in to discover how you can tap into the DNA of your local neighbourhood, suburb, town, or city.

The Key Questions

• Are offline and online approaches to marketing mutually exclusive? (1:30)
• Can big brands and businesses afford to ignore local communities? (4:27)
• How can brokers start getting involved with your local community? (8:00)
• Does investing so much time in face-to-face interactions actually pay off? (15:42)
  
  

What You’ll Discover

• Ash’s observations of the local dynamic in a town outside Melbourne (2:32)
• A walk-the-street strategy vs. digital strategy (13:25)
• The 3 golden rules to mortgage broking (17:32)
• One way to set yourself apart from the competition in our post-COVID environment (21:51)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

There’s a key difference between being a mortgage broker and being the owner of a broking business. As a business owner, your mission is to put yourself out of a job. That means you should build your business for you, not around you. And you should be doing this from day one.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain how you can do this. They unpack their "Business in a Box'' mindset, which aims to systemise everything so it doesn't rely on anybody – including you. Tune in to learn how you can achieve this nirvana of business and mortgage broking.

The Key Questions

• What is the “Business in a Box” mindset? (1:28)
• When is the right time to systemise? (3:07)
• How do you get started with a “Business in a Box” mindset? (7:36)
• Does the “Business in a Box” mindset help you grow your team? (14:11)
  
  

What You’ll Discover

• A common stumbling block for many mortgage broking business owners (10:02)
• The importance of proper documentation (15:20)
• The number one driver of business value and freedom (15:57)
• What you achieve by putting yourself out of a job (21:04)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

There’s too many followers in the industry. Too many mortgage brokers simply latch on to someone else's strategy and follow them blindly. And in most cases, that doesn’t work out well for them. While there are common benchmarks and best practices, customisation – not copying – is the way to go.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain why it pays to stand out. They encourage mortgage brokers to step out into the role of an industry leader. Tune in to discover how you can set yourself apart from your colleagues and competitors by taking on the mantle of leadership.

The Key Questions

• How do you start to transition from follower to leader? (3:20)
• What does leadership mean when you’re an introvert? (4:11)
• What does leadership look like in the 21st century? (10:15)
• Why is customisation necessary for mortgage brokers? (12:34)
  
  

What You’ll Discover

• What happens when you stop hiding behind your laptop (6:57)
• The limitations of relying on the internet for leads (8:39)
• Ash’s eureka moment about leadership (16:42)
• The difference between leading and following (17:50)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

As mortgage brokers, we all have a set of personal hang-ups that are holding us back. Whether we realise it or not, these internal setbacks are compromising our progress. They affect our conversion rates and the quality of referrals we attract. What’s more, they inevitably limit how quickly and effectively our business grows.

This episode of Mortgage Broker Acceleration focuses on achieving a successful mindset transformation. Ash Playsted shares five harsh and less well-known secrets of life with James Veigli and their listeners. Tune to learn how to overcome the common hang-ups that are keeping many of us from achieving our true potential.

The Key Questions

• Who holds the most responsibility for holding us back? (0:47)
• Are we aware of our own potential? (1:08)
• Can you outperform your own self-image? (2:33)
• Do we hold an accurate view of our past experiences? (3:02)
  
  

What You’ll Discover

• Internal vs. external influences on our thoughts and feelings (1:36)
• The logic behind Ash’s personal mantra (1:44)
• The common problem of cognitive bias (3:32)
• The first steps to transforming your mindset (5:08)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Today, clients are no longer looking for just a loan. Rather, the loan itself is the ticket to an open-ended discussion about their life goals and financial aspirations. That’s why mortgage brokers need a team of experts they can call on to provide more value to their customers. To be precise, they need a dream team of reliable accountants, real estate agents and lawyers.

This episode of Mortgage Broker Acceleration focuses on how brokers can build their dream partner team. James Veigli and Ash Playsted explain how having a dream team goes beyond the familiar idea of having a network of referral partners. Tune in to learn how you elevate your client experience with the power of teamwork.

The Key Questions

• Who should be part of your dream partner team? (1:21)
• How does your dream partner team affect your client retention rate? (4:55)
• How does having a dream partner team help you generate referrals? (10:36)
• What are the financial benefits of having a dream partner team? (12:57)
  
  

What You’ll Discover

• The importance of adding value to your client experience (3:09)
• Getting a loan vs. the bigger picture (6:32)
• The hub and spokes model (8:10)
• The first steps to building your dream partner team (17:59)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Many mortgage brokers are at least vaguely aware that customer testimonials are useful. However, they often lack a systematic approach to collecting and using them. At best, they have an ad-hoc approach to incorporating testimonials in their marketing efforts. But this approach puts their businesses at a disadvantage from the start.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted focus on why testimonials matter. They share how brokers can develop an effective strategy to feed testimonials into a digital ecosystem. Tune in to discover many practical and cost-effective tips that will take your marketing to the next level.

The Key Questions

• Why do testimonials matter? (1:23)
• How can testimonials circumvent marketing fatigue? (3:45)
• When should you ask a customer for a testimonial? (6:28)
• Should you ask each client for multiple testimonials? (16:42)
  
  

What You’ll Discover

• The different ways to capitalise on digital testimonials (2:34)
• A systematic approach to collecting testimonials (5:16)
• The importance of having positive testimonials on third-party platforms (9:17)
• The 3 major platforms to start with when collecting testimonials (14:40)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Should mortgage brokers build demand first and then grow their team? Or should they grow their team first in anticipation of getting more leads down the line? For most brokers, the answer is obvious: They want to see enough money in the bank before they hire more people.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain the upsides and downsides of this approach. They also discuss how the “team first, demand later” approach can be effective. Tune in to encounter a more rational and forward-looking approach to managing risk and uncertainty.

The Key Questions

• What are the pros and cons of the “demand first, team later” strategy? (4:19)
• Why is building a business about risk management and not risk avoidance? (6:50)
• What’s the biggest danger of committing to the “demand first, team later” strategy? (10:10)
• Why is business debt a powerful motivator? (16:59)
  
  

What You’ll Discover

• The importance of planning at least 3 months ahead (1:20)
• The counterintuitive logic of “team first, demand later” (5:42)
• The pitfalls of reacting intuitively to fear and uncertainty (12:38)
• The most important elements of being prepared for future risks (17:31)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Today, all mortgage brokers are expected to be really good at what they do. Customers have become more sophisticated, while referral partners have become more aware. As a result, being good at what you do can’t be your calling card any longer. You need a mindset shift when it comes to marketing yourself.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted unpack what this mindset shift means. They explore how brokers can lean into the unique aspects of their personality and business to make themselves stand out. Tune in to ensure you don’t become a best-kept secret – the amazing broker that nobody knows about.

The Key Questions

• What’s the mortgage broker’s #1 responsibility? (2:36)
• How can a broker stand out? (6:44)
• Why doesn’t the “I’m really good at what I do” marketing strategy work anymore? (7:15)
• Does it really pay to be proactive? (16:37)
  
  

What You’ll Discover

• The café analogy (3:16)
• The false assumption that many brokers make (8:02)
• John Simon’s 3 golden rules to mortgage broking (14:30)
• A simple yet effective challenge to get you started in becoming the next successful broker (17:51)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!