Mortgage Broker Acceleration

One mistake you can make as a broking business owner is to think you need a branded office because you’ve grown bigger. Now, this doesn’t mean that getting physical offices is a wrong move. Rather, it’s that you should get a physical office only if you absolutely need it. Otherwise, that office will be just an expensive filing cabinet.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted engage in a nuanced discussion about a broker’s need for an office. They talk about the pros and cons of having a physical office and reveal factors to consider before getting one. Tune in to find out the main criterion determining whether you need an office or not for your broking business.

The Key Questions

• What factors determine if you need an office? (2:25)
• Does having a physical office with a branded banner help you write more loans? (11:00)
• When do you actually need an office? (12:27)
• Should you get an office because your operations have gotten bigger? (14:26)
  
  

What You’ll Discover

• How your team’s structure affect your need for an office (4:00)
• The #1 reason to have a physical office (9:00)
• Three key questions to ask yourself before deciding if you need an office (10:10)
• The reality of having a physical office (15:47)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Many brokers today are only interested in the high-level, exciting stuff in their broking business. There’s nothing wrong with this. But if without building a solid foundation first brick by brick, that business will crumble.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the importance of building a mortgage broking business from the ground up. They also expound on the importance of having a clear vision. Also, they reveal one requirement that increases a broker’s chances of building a broking business successfully. Tune in to find out what it is.

The Key Questions

• What differentiates a successful, hardworking broker from a failing one? (2:25)
• What role does a clear vision play in building a successful mortgage broking agency? (6:10)
• Why should you build your broking business brick by brick? (10:03)
• What will happen if you fail to build a solid foundation for your broking business? (13:30)
  
  

What You’ll Discover

• A key 10x growth principle for mortgage brokers (1:10)
• The ideal mentality to have when creating your business vision (8:04)
• One requirement for building a successful broking business (11:45)
• The connection between the big picture and building a broking business brick by brick (14:40)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

I often see mortgage brokers spending money on ventures that end up bringing them little or no returns. And it's because those ventures appear shiny and alluring to them. And in the end, it fails to meet up to expectations, so they end up wasting their money.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the main reasons why brokers waste money in business. They talk about what will prevent mortgage brokers from wasting their money and what constitutes a good bargain. Tune in to find out what you need to do to stop wasting money in your mortgage broking business.

The Key Questions

• Why do brokers end up wasting money in their mortgage broking business? (1:47)
• How do you know if it’s the right time for you to spend money on marketing? (7:20)
• How would you know if you got a good bargain on a business purchase? (10:32)
• Can you determine if you’ll likely be wasting money on a venture? (11:44)
  
  

What You’ll Discover

• What you need to have to avoid wasting your money (4:16)
• The question that’ll determine if you’re a money waster or not (5:23)
• The fastest way to waste $10,000 (9:43)
• The mindset to have if you’ve wasted money on a venture that yielded no return (14:11)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

The way we communicate has evolved significantly over the last decade. Our communication has become more visual. That’s why using videos can help brokers communicate better and more efficiently with their clients and even their staff. Not to mention help them achieve better outcomes for their mortgage broking business.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain why brokers should start leveraging videos in their daily operations. They mention different ways of doing so and the real advantage video messages have over text messages and emails. Tune in to find out how you can use videos to get better results for your mortgage broking business.

The Key Questions

• Why should you use videos in your mortgage broking business’s operations? (05:01)
• What are the chances of people watching personal videos you send to them? (11:00)
• Can you use videos to nurture clients? (12:15)
• How can you systemise the creation and sending of videos to your clients and team members? (13:35)
  
  

What You’ll Discover

• The different areas in your daily operations where you can use videos to make a great impact (2:26)
• Some examples of how to utilise videos in a mortgage broking business (7:11)
• How to use videos to onboard and educate your clients (9:14)
• How to overcome fear and anxiety when sending out videos (17:50)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Gone are the days when serving clients is all about doing the basics, like writing loans and closing transactions. Today, mortgage brokers need to do more. That’s why you need to constantly improve your knowledge, your skills, and your competence to deliver the best possible outcomes for your clients.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted talk about why listeners have to be a “better broker” today. They explain what this means and how a “better broker” operates. They also reveal what limits your competence as a mortgage broker. Tune in to find out what you must do to become a better broker.

The Key Questions

• Why must you be a better broker? (1:33)
• What does it mean to be a “better broker”? (3:57)
• How would you know if you’re already a better broker? (5:09)
• What can you do to be a better broker? (12:22)
  
  

What You’ll Discover

• What determines the competence of your mortgage broking business’s systems and operations (2:14)
• How a mortgage broker’s inexperience can be fatal for their clients (4:49)
• The evolution of the mortgage broking industry and what you need to do to stay on top today (9:56)
• The distinction between a successful broker and a successful business owner (14:13)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

For most mortgage brokers, connecting and building relationships with other professionals is easy. What’s not easy is ensuring those relationships are beneficial to them, especially when it comes to getting referrals. That means you have to be strategic about who you form referral relationships with. Otherwise, it’ll be all for naught.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playstead discuss who mortgage brokers should form strategic relationships with – is it the agent of a professional services firm? Or is it the director? Tune in now to find out the answer and discover what to do if a big organisation wants to form a partnership with your mortgage broking business.

The Key Questions

• Who is the ideal strategic partner for brokers - the agent or the director of a professional services firm? (3:00)
• What should you consider before building relationships with an agent or a director of a professional services firm? (8:45)
• What is the main requirement to make strategic partnerships with agents flourish? (13:20)
• How can you position yourself to get more referrals from your strategic partners? (15:00)
  
  

What You’ll Discover

• The first step to take when forming strategic partnerships with other professionals (1:52)
• The referral relationships that will explode your operations (4:05)
• 3 reasons why budding mortgage brokers shouldn’t approach directors for a referral relationship (6:50)
• The smart thing to do when a large organisation shows interest in forming a partnership with your mortgage broking business (16: 20)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

So many mortgage brokers post generic content on social media. Not to mention they send generic emails to both their current and prospective clients. But sadly, clients don’t really engage with such content. What they often engage with is ultrapersonalised content.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playstead talk about the importance of ultrapersonalisation. They explain what it truly means, outline its benefits, and explain how brokers can give their audience ultrapersonalised content. Tune in now to find out how ultrapersonalisation can help 10x your results.

The Key Questions

• What is ultrapersonalisation? (2:01)
• How can you give your prospects ultrapersonalised content that’ll engage them? (5:40)
• What are the benefits of serving ultrapersonalised content to your audience over generic posts? (12:40)
• How do you distinguish ultrapersonalised content from generic content? (17:25)
  
  

What You’ll Discover

• The mistake that 90% of mortgage brokers make that you must avoid (4:33)
• How to uncover the identity and needs of your ideal audience (7:46)
• One exercise to determine how your brand should look and feel, as well as the tone of  your social media content (14:35)
• The secret to making ultrapersonalisation work for you (15:21)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Mortgage brokers are expected to provide excellent service. But it shouldn’t result from the client making all the decisions throughout the process. As the expert, brokers should be the trusted advisors who can lead clients toward the right solution – it’s not the other way around.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the problem with giving clients what they want. They encourage brokers to take control of the client conversations and ask the right questions. Tune in to discover how to adapt to this mindset shift. It will change your mortgage broking business and make you stand out in the industry.

The Key Questions

• Why should mortgage brokers not give in to client demands? (1:24)
• How can brokers pitch themselves as trusted advisors? (8:15)
• What can brokers do to take control of client conversations? (10:15)
• What should brokers say to first-time clients? (14:37)
  
  

What You’ll Discover

• The problem with clients having too much information (5:36)
• The power of asking the right questions (9:23)
• Ash’s pivotal mindset shift about client interactions (10:17)
• The #1 question that brokers should ask all their clients (17:26)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

The reality is that some mortgage brokers come into the industry fully armed with a strong background in digital marketing. But they are the exception. Most brokers are likely to have started out their online marketing by tinkering on social media. Doing this basic approach is helpful... but it’s not enough to create mastery of the online world.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss how to master the online world. They explain why mortgage brokers need a clear online strategy for their business. Tune in so you can learn about the best ways to establish an online presence that can help you attract the right clients.

The Key Questions

• Why do mortgage brokers need an online strategy? (4:09)
• What are the basic elements of building an online presence? (7:17)
• Why is it not enough to only tinker with social media? (11:21)
• How does an online strategy fit within a mortgage broking business’s overall vision (18:34)
  
  

What You’ll Discover

• The difference between online and in-person marketing strategies (1:33)
• The importance of being visible online (5:08)
• 5 levels of online mastery to build a successful lead flow (8:42)
• Specific strategies for social media platforms (23:00)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Too many mortgage brokers fall into the trap of saying yes to everything. They make themselves available to clients almost 24/7 – when their phone rings, they answer. That’s why they eventually end up getting burnt out and the quality of their service suffers with it.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss why mortgage brokers shouldn’t always be available to clients. They offer the best method for changing their “yes mindset” and structuring their client process. Tune in to learn how you can start saying no to more work while building bigger capacities for your broking business.

The Key Questions

• Why are mortgage brokers always working? (2:14)
• What does a top adviser look like today? (9:41)
• How can mortgage brokers increase their credibility? (14:21)
• Why is saying no essential for a mortgage broker? (18:45)
  
  

What You’ll Discover

• The right mindset that mortgage brokers need to develop (5:09)
• How to properly structure the client process (10:32)
• How to become more in-demand in the mortgage industry (12:44)
• The problem with having too much ambition (20:26)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!