In this episode of content marketing 101, we are looking at the content marketing secret no one is telling you about.

It’s really interesting because content marketing is a numbers game how many Times to someone need to see your content in order to consider buying from you?

In this episode, we look at this statistic in more detail and also three things that you need to be looking at in order to make sure that you set yourself up and your business up for success with your marketing plan.

Chapters

0:00 introduction

0:54 how many times two people need to see your content

2:25 content marketing basics - Clarity 

4:22 content marketing basics - consistency 

5:40 content Marketing secret sauce 

7:41 Episode overview 

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101, we look at why are you was a business or personal brand should be adopting a Fortnite marketing strategy. 

Fortnite has become one of the biggest games in the world and it’s done so by creating an incredible marketing strategy.

It focuses heavily on free participation and value-adding upfront. It also allowed the game to be incredibly accessible which meant more people can play it no matter what their financial situation.

They then leveraged the power of content creators and content marketing through things like gaming streamers and YouTubers.

If you are a business you have a few things you could learn from epic games and Fortnite 

Chapters

0:00 introduction

1:40 Fortnite marketing strategy

3:01 lead with value

7:05 accessible to all

9:34 overview

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101, we are looking at brand anchoring. What is a brand anchor and why should you have one?

Successful personal brands use brand anchors to their advantage. A great brand anchor throughout your content marketing will tie them all together and create a consistent feel both online through content and also offline when people meet you at events.

Brand anchoring is about using something such as a style or physical assets and making it simultaneous with you. Meaning that you always look a certain way where a certain thing and people will start to recognize you.

In this episode, I give examples of how people executed this really well. 

If you found this episode useful check out the following areas 

✅FREE Masterclass https://ashborland.teachable.com/p/personal-branding-masterclass

✅ Subscribe To The Podcast https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

✅1-2-1 Content Marketing Coaching (FREE Discovery Call)  - https://ashborland.com/coaching

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

How To Become A Content Creator | Content Marketing 101 

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101 we are looking at the most effective platforms for content marketing

There are lots of factors that need to be thought out when it comes to an effective content marketing strategy. The ideal audience, the search factor, are just a few things that people need to consider when creating content and building a marketing plan for the business.

The ideal platform is one that people often think about when it comes to content marketing so in this episode I breakdown for things you need to look at and think about to identify the exact content marketing platform that is perfect for you and your business

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)