how to use social media for personal branding

Social media is a tool that can be used to powerful effect especially when it comes to personal branding. When done correctly you can grown and define your personal brand so well with simple and effective social media strategies. But where do you start?

Lets look at 5 areas for you to consider when building your personal brand on social media

Personal branding tips for job seekers.

why social media is good for you

Social media has a somewhat shoddy reputation. This has only been heightened by the recent Netflix documentary “social dilemma” But you know what? It's not all bad - it's actually pretty great.

Here are 5 reasons why social media is a good thing.

✅Communication is even easier

✅Creating communities

✅Free lessons in pretty much anything

✅A global marketplace

✅Social media gives everyone a voice

What do you think? Is social media good or bad?

If you enjoy this episode, check out the following areas.

Personal Branding Secrets Show

YOUTUBE: https://www.youtube.com/c/AshBorland?sub_confirmation=1

APPLE : https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

SPOTIFY: https://open.spotify.com/show/3ne5u3LTxl4fEIxufOCX62

FREE COURSES

*Optimise Your LinkedIn To Generate Business*

https://ashborland.teachable.com/p/linkedin-optimisation

*Social Media 101*

https://ashborland.teachable.com/p/socialmedia101

SOCIALS

LinkedIn: https://www.linkedin.com/in/ashborland/

TikTok: https://www.tiktok.com/@ashborland

Instagram: https://www.instagram.com/ashborland/

Website: https://ashborland.com/

Email: [email protected]

WHO AM I?

My name is Ash Borland. I am a Personal Branding Coach, Podcaster & Speaker. I help people stand out from the crowd by building, shaping and refining their own personal brand.

Personal branding is the key to success in today’s world of heavy competition and unlimited choice.

People make their buying and hiring decisions based on the brand of a person behind a product or service. They want to see if the person backing the product has a reliable personal brand which has authority in the industry.

So now is the time to take control of your personal brand and stand out from the crowd!

My theory is that everyone is individual, and we all are our unique selling point. When we start to embrace our own individuality and use it in a focused way, we become memorable, unstoppable and irreplaceable.

I truly believes that EVERYONE can stand out both online and offline if they know how!

I have tons of content & free courses to get stuck into first. if you want to take your brand to the next level check out https://ashborland.com/work-with-me

FIVE STAGES PEOPLE MOVE THROUGH EMOTIONALLY WHEN CHANGING THEIR BEHAVIOR.

If you enjoy this episode, check out the following areas.

Personal Branding Secrets Show

YOUTUBE: https://www.youtube.com/c/AshBorland?sub_confirmation=1

APPLE : https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

SPOTIFY: https://open.spotify.com/show/3ne5u3LTxl4fEIxufOCX62

FREE COURSES

*Optimise Your LinkedIn To Generate Business*

https://ashborland.teachable.com/p/linkedin-optimisation

*Social Media 101*

https://ashborland.teachable.com/p/socialmedia101

SOCIALS

LinkedIn: https://www.linkedin.com/in/ashborland/

TikTok: https://www.tiktok.com/@ashborland

Instagram: https://www.instagram.com/ashborland/

Website: https://ashborland.com/

Email: [email protected]

WHO AM I?

My name is Ash Borland. I am a Personal Branding Coach, Podcaster & Speaker. I help people stand out from the crowd by building, shaping and refining their own personal brand.

Personal branding is the key to success in today’s world of heavy competition and unlimited choice.

People make their buying and hiring decisions based on the brand of a person behind a product or service. They want to see if the person backing the product has a reliable personal brand which has authority in the industry.

So now is the time to take control of your personal brand and stand out from the crowd!

My theory is that everyone is individual, and we all are our unique selling point. When we start to embrace our own individuality and use it in a focused way, we become memorable, unstoppable and irreplaceable.

I truly believes that EVERYONE can stand out both online and offline if they know how!

I have tons of content & free courses to get stuck into first. if you want to take your brand to the next level check out https://ashborland.com/work-with-me

A Chat With Tik Tok Coach Josh Moore (The Ginger Marketer)

In todays Personal Branding Secrets I get to talk with Josh Moore (The Ginger Marketer). He is one of the UK's top TikTok Coaches. His content is educational and he has countless success stories on how you can make tiktok work for your business .

If you enjoy this episode, check out the following areas.

Personal Branding Secrets Show

YOUTUBE: https://www.youtube.com/c/AshBorland?sub_confirmation=1

APPLE : https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

SPOTIFY: https://open.spotify.com/show/3ne5u3LTxl4fEIxufOCX62

FREE COURSES

*Optimise Your LinkedIn To Generate Business*

https://ashborland.teachable.com/p/linkedin-optimisation

*Social Media 101*

https://ashborland.teachable.com/p/socialmedia101

WORK WITH ME

https://ashborland.com/work-with-me

SOCIALS

LinkedIn: https://www.linkedin.com/in/ashborland/

TikTok: https://www.tiktok.com/@ashborland

Instagram: https://www.instagram.com/ashborland/

Website: https://ashborland.com/

Pros and cons of personal branding!

Personal branding is a great way to stand out from the crowd. It can transform your online presence and unlock your social selling potential.

But it’s not always the right thing for everyone. Here are few pros and cons for you to decide if a personal brand is for you.

PROS

✅Personal brands are flexible

✅Personal brands are ideal if you want to develop a speaking career in the future.

✅Personal brands are perfect for “one-person industries.”

CONS

❎Your company name won’t state what you do: you have to associate your personal name with what you offer

❎It’s hard to sell a personally-branded business.

In this episode I will break this down in more detail.

If you enjoy this episode, check out the following areas.

Personal Branding Secrets Show

YOUTUBE: https://www.youtube.com/c/AshBorland?sub_confirmation=1

APPLE : https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

SPOTIFY: https://open.spotify.com/show/3ne5u3LTxl4fEIxufOCX62

FREE COURSES

*Optimise Your LinkedIn To Generate Business*

https://ashborland.teachable.com/p/linkedin-optimisation

*Social Media 101*

https://ashborland.teachable.com/p/socialmedia101

WORK WITH ME

https://ashborland.com/work-with-me

SOCIALS

LinkedIn: https://www.linkedin.com/in/ashborland/

TikTok: https://www.tiktok.com/@ashborland

Instagram: https://www.instagram.com/ashborland/

Website: https://ashborland.com/

What mindset does an entrepreneur need?

We all hear the amazing stories of entrepreneurs building their own business and taking control of their own career direction and destiny. But what mindset do you need to have or create to have a fighting chance in this space?

Here are 5 things to consider.

✅Put Yourself In Challenging Situations

✅Read On A Daily Basis

✅Always Be In Motion

✅Approach Problems From All Sides

✅Revisit Your Vision On A Daily Basis

These 5 things will build an adaptable, focused and entrepreneurial mindset.

What else would you add to the list?

If you enjoy this episode, check out the following areas.

Personal Branding Secrets Show

YOUTUBE: https://www.youtube.com/c/AshBorland?sub_confirmation=1

APPLE : https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

SPOTIFY: https://open.spotify.com/show/3ne5u3LTxl4fEIxufOCX62

FREE COURSES

*Optimise Your LinkedIn To Generate Business*

https://ashborland.teachable.com/p/linkedin-optimisation

*Social Media 101*

https://ashborland.teachable.com/p/socialmedia101

WORK WITH ME

https://ashborland.com/work-with-me

SOCIALS

LinkedIn: https://www.linkedin.com/in/ashborland/

TikTok: https://www.tiktok.com/@ashborland

Instagram: https://www.instagram.com/ashborland/

Website: https://ashborland.com/

Welcome back everyone! Today on personal branding secrets I get to chat with David Kilkelly!

 If you enjoy this video, feel free to subscribe! Make sure to SMASH that like button bellow too! 

Stick around for more awesome personal branding content!  

 A bit about David... David founded video production and marketing company BlinkBack in 2014 with the aim of helping businesses create and use compelling video content.  In 2020 David launched www.remotevideoteam.comto help entrepreneurs and professionals interested in personal branding to create more regular, conversational video that meets the demands of social media and online business.  With 30 years experience including 12 years teaching media at a top UK University, David’s approach to his business involves a blend of both creative production, consultancy, and educational services. From campaign video for national brands to social media video support for entrepreneurs and freelancers.  

Websites: www.remotevideoteam.com 

www.blinkback.co.uk 

Email: [email protected] 

[email protected] 

Social Links LinkedIn: https://www.linkedin.com/in/davidkilk...  

YouTube: https://www.youtube.com/davidkilkelly

If you enjoy this episode, check out the following areas.

Personal Branding Secrets Show

YOUTUBE: https://www.youtube.com/c/AshBorland?sub_confirmation=1

APPLE : https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

SPOTIFY: https://open.spotify.com/show/3ne5u3LTxl4fEIxufOCX62

FREE COURSES

*Optimise Your LinkedIn To Generate Business*

https://ashborland.teachable.com/p/linkedin-optimisation

*Social Media 101*

https://ashborland.teachable.com/p/socialmedia101

WORK WITH ME

Personal Brand Transformation Coaching Programme

https://personalbrandingsecrets.co.uk/work-with-me

SOCIALS

LinkedIn: https://www.linkedin.com/in/ashborland/

TikTok: https://www.tiktok.com/@personalbrandingsecrets

Instagram: https://www.instagram.com/personalbrandingsecrets/

Website: https://personalbrandingsecrets.co.uk/

Content Strategy for 2021 - Long, Shorts & Thoughts

Here is a top level content strategy that I am currently using in 2020 moving into 2021.

This 3 part strategy has been created to maximise output while minimising input. Sounds like a win to me. I call this stratgey Long, shorts and thoughts!

Let me break that down for you.

Personal branding is a great way to improve your social selling.

Social selling allows salespeople to

✅laser-target prospects

✅establish rapport

✅even ditch the dreaded cold call