Most Clicked

Find Tryon on LinkedIn: https://www.linkedin.com/in/tryon-eggleston-34939833/

Find Steve on LinkedIn: https://www.linkedin.com/in/sjgraboski

In the UK, Lizz Truss (PM candidate) has announced a policy where anyone with three 3 A*s is automatically invited to an interview at Oxbridge. Fair play. But there’s one major flaw.

It’s Clearing month, so we've taken a look at some university search ads. Honestly, we're a bit concerned. Lots of ads are leading to the wrong kind of content. If someone searches “[uni name] Clearing,” for us, that’s a sign of intent.

Google’s reported that nearly half of Gen Z are using TikTok and Instagram for search. If you still need convincing that publishing natively is the future - there it is. This all comes off the back of news that kids and teens are watching (on average) 91 minutes of TikTok per day compared with just 56 minutes of YouTube.

Spending a fortune on PPC? Maybe influencers are worth a look. Big brands like @GUCCI are collaborating with a train spotter (congrats @Francis Bourgeois - you are living your best life my dude) and taking advantage of the opportunity - so why aren't universities? All aboard the Most Clicked train as we explore the world of influencer marketing. Choo choo 🚂

The state of online marketing attribution in 2022 is a mess. Last touch attribution is not enough. Could a simple dropdown field be your saviour?

In 2021, you couldn’t move for posts on how hybrid would transform student recruitment. But the reality turned out to be different. Today, universities are pivoting back to in-person events. But the marketing potential of these moments is often missed. As you've probably guessed, the answer isn't straightforward either...

Universities that make life less stressful for students at clearing, are getting off on the right foot. First impressions count, and your website is almost certainly the first impression. Seems like @Leeds Beckett gets it.

When you create a landing page, are you thinking about your users, or you data capture numbers? Doesn't matter how good they look if they're not putting the user at the centre of the conversation. @Imperial College London has some nice creative for this landing page - but did they fall into the trap?

Meta is making moves into the education space. Privacy nightmare, or accelerated innovation? Some say its the future. But don't strap your laptop to your head just yet - Seems like there's a way to go.