Sam Stuchbury founded Motion Sickness as a brand and advertising agency in a flat in Ōtepoti. 10 years on, it has become known for powerful campaigns like 'Proud to be Māori' and 'Rep your Suburb' for Whānau Ora. The company dominated the Axis Awards and picked up silver in the Global Agency of the Year awards in London. Stuchbury and Motion Sickness head of strategy Hilary Ngan Kee join Duncan Greive to talk about the company's unconventional journey, the radically changing nature of the ad industry, and how local independents compete and often win against giant multinational groups.

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