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This podcast interview features Ryan Snelson, the creator of Motoveli, a unique motorcycle publication that defies traditional magazine formats. Ryan discusses his evolution from creating large-format, print magazines to a smaller, more experimental zine with accompanying physical items and a strong online presence. He explains his motivations, which stem from a desire for relatable content and a departure from the aspirational nature of typical motorcycle magazines. His work utilizes a hybrid print/digital approach, emphasizing personal interaction with subscribers through unique mailed items and curated online experiences. The conversation also touches upon his use of social media, especially TikTok, to connect with his audience and expand his brand. Finally, Ryan discusses his goals for the future of Motoveli, including expanding his team and maintaining his creative freedom.

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