There are cycles in everything. Weather, economies, business and even health. But it’s what you do during these cycles that can help keep your business performing at a very high level. When it comes to marketing, there is power in postage.

Whether it’s sales, service, management or administrative training, there is a value and an “attraction” to investing in your people. Consistent investing always produces a positive return on that investment. Especially over time. Now, how does Universal Law fit here? Actually, it
fits perfectly. For those who are consistently investing in their people, they are seeing a much more positive return on that investment.

Powersports vehicle manufacturers have moved all in with the use of electronic control units (ECUs) to manage and monitor the operation of the vehicle. This allows for better efficiency and performance, as well as on-board diagnostics systems that can be utilized for repair and maintenance. If you are not using an advance diagnostic tool today, then in most cases, it makes it nearly impossible to provide complete service on today’s vehicles. Listen to learn more about why using a diagnostic scan tool is essential for a powersports technician.

In today’s technology-filled world, we are surrounded by data, which influences to how we make decisions in our day-to-day lives. When it comes to running our dealerships, our databases could hold the key to improved marketing strategies that could better the customer experience.

With the first quarter results in from major OEMs, the impact of the coronavirus has created a rippling effect that will reflect well into the remainder of the year.

John Fuhrman discusses why our time during the pandemic is a great opportunity to apply rules from the childhood game of "Stick Ball" into your dealership.

Success is like a virus in that it can be very contagious. The difference is whether you make the decision to spread the “germ.”

We won’t dance around the effect that the pandemic has caused on society, but we also think that we will all return to work sooner than later and bounce back stronger than ever. If the previous trends hold, then UTVs should continue to see steady growth after the crisis ends.

Every single day, dealers, managers and even salespeople use an excuse to avoid proper training. Except for one very exclusive group: top performers. Learn about the importance of practice and proper training, from industry expert John Fuhrman.

One thing that is true in the powersports industry is that riding brings happiness and positivity. During a time of social distancing, industry expert Craig Johnson of Wild Ass Seats discusses how riders and dealers can enjoy this time by doing what we enjoy: riding!