PSXDigital CEO Larry Bruce discusses how his company decided to offer free online courses to dealers during the Coronavirus shut down. “While dealerships are closed, there should be some things that we could do to help them get better for when things do come back.”

Some of you may have a “superstar” selling for you. But, are they really? Can they perform month after month? Most importantly, a quality of world class athletes, do they make the team better by being part of it?

Industry expert Graham Anderson of Kenect explains the importance of reviews for a dealership and discusses how texting can benefit your shop.

How do you keep your dealership on track for the year you want to have, even though none of us can really predict what kind of year is ahead? Without advanced planning, the answer is, you can’t. However, using a two-focus approach will most certainly keep you on track to creating the year you want rather than accepting the one you’ll have.

In order to improve their customer outreach, Harley-Davidson of Glendale took steps to improve their customer service, starting behind the scenes with their management and sales team by adding new technology, specifically PSXDigital’s AI-powered customer experience management platform.

Today, we take zippers for granted, but the zipper was actually critical in the invention of the motorcycle jacket. Leather jackets have changed very little over time, but other textile jackets have come onto the market and evolved for all types of riders.

When my kids were young, I got some great advice: “If you need your kids to do something, have your neighbor tell them.” And, you know what, it actually worked. Now they are grown and gone on to their own successes, that hasn’t changed. If you’re honest about your sales team, that same rule applies. This is the biggest benefit to bringing in an outside expert. An outsider’s credibility is always higher.

For many dealers in the snow belt, offering a winter storage program can be an excellent way to keep a customer engaged and maybe add some service work during the off-season. We found that storage programs vary from dealer-to-dealer, but many are offering packages tied to service.

Today, like helmets, knee braces are an essential part of motorsports. With the rough terrain and high-impacts powersports enthusiasts encounter, knees need to be protected, especially since knee damage will assuredly keep you from riding for an extended period of time.

Younger riders just aren’t getting involved the same way their parents did, so it has left our industry, as a whole, to reevaluate how we can more effectively attract, engage and influence the new riders that are entering the market.