The second guest on the program was Paul Kirwin – author of “Stand Out in the Age of The Consumer.” Paul is a Rocky Mountain Emmy award winning writer and director. Under his direction, Kirwin Communications won regional and national awards in most media including Addy’s for video, radio, billboard, print and cross media.” He can speak to the importance of online reviews in this consumer-driven world we live in, and why brands need to pay attention to and leverage them.