Sarah Bird, the CEO of Moz, shares some stories about how Moz got started and where it is headed. In particular, she talks about her perspective on the how businesses should think about the role of SEO in their portfolio of digital marketing services. One important factor is the recognition of how people emotionally and psychologically respond to branding.

J.P. Cummins, an expert on Blockchain and BitCoin, describes what blockchain technology does, how it has evolved alongside BitCoin, and what SEOs should understand about how it can change transactions in the near future. 

JP also describes a few examples of how blockchain technology is being applied to paid marketing channels. Hope you enjoy. 

Alexis Sanders from Merkle (merkleinc.com) provides an excellent overview of structured data and why it matters for SEO. She describe how to get started with schema markup and various applications of using structured data on your site. She also describes the use of a markup generator tool available here: https://technicalseo.com/seo-tools/schema-markup-generator/

Britney Muller, Moz's in-house SEO, joins MozPod in our first installation of 'Two Peas in a Pod" where we discuss recent news about Search Optimization. In this episode, Britney shares details about a recent article published by A.J. Ghergich called "Large-Scale Study: How to Rank for Featured Snippets in 2018"

This amazing article analyzes 1.6 million Featured Snippets across over 80 million keywords. Incredible effort. Britney breaks it down for us on 2Peas/1Pod. 

Check out the article here: http://bit.ly/2BuX06K

Kevin Indig is an SEO expert working at Atlassian and deeply involved in the startup community in Silicon Valley. Kevin shares his perspective on how startups and entrepreneurs can use SEO to launch and grow their businesses. He provides a great overview of best practices and things to avoid. 

During the podcast Kevin mentions a couple of really helpful tools. Here are the links:

Moz Keyword Explorer

HotJar

InspectLet

Alli Berry, SEO and Content Marketing Manager at TwoOctobers in Denver (twooctobers.com), shares how to combine SEO and Content Marketing. Alli describes where SEO tactics can be best utilized in a comprehensive digital strategy and provides examples from her work at Kaplan Professional.

Tam Phan, Business Development Manager on the Moz Local team, discusses how to improve App Store Rankings through App Store SEO (App Store Optimization). Also learn about what's happening in the app ecosystem.

Ross Hudgens from Siege Media describes how to develop and promote content using SEO research processes. He also covers essential terminology and concepts used by SEOs to identify keyword topics, such as the use of the Keywords by Site feature in Moz Keyword Explorer. Ross outlines these steps in his recent article, "How to Increase Website Traffic by 250,000 Monthly Visits" available here: http://bit.ly/2z6XSQm

Dr. Pete Meyers discusses his analysis of changes all SEOs should be aware of and the magnitude of their impact. He summarizes this analysis in a presentation available on SlideShare: http://bit.ly/2yGdrfn

Jacob Butler of the Moz Local team describes common SEO business listing issues