MozPod with Chima Mmeje

Eric Enge is the founder and CEO of Stone Temple Consulting (stonetemple.com) and joins the pod to talk about Accelerated Mobile Pages, commonly referred to as "AMP". Page Load Speed is a hot topic in SEO and AMP is one of the methods business owners can use to speed up their results. Eric describes what AMP is, how it works, why it's important, and gives a really great breakdown of the subject. He also provides insight into how to approach transitioning pages to AMP as well as whether it is even needed for your site. You can check out his article on the Moz Blog here, which is the basis for our conversation: https://moz.com/blog/amp-digital-marketing-2018

Britney Muller returns to MozPod for another episode of 2Bs in a Pod with host, Brian Childs. 2Bs talk about the latest SEO news and topics, helping you stay up on important trends.

In this episode, Britney shares some recent articles about the importance of site speed. We augment this with impressions from the movie speed (Brian as Keanu Reeves and Britney as Sandra Bullock). Britney has also been trying out Google's new online course about Machine Learning, and shares some of the insights she has gained from that experience. One area in particular Britney brings up related to machine learning are developments taking place with Google Assistant.

During our discussion, Britney mentions several articles. Here are the links to those resources:

Mobile Speed Scorecard by Google:

https://adwords.googleblog.com/2018/02/speed-scorecard-impact-calculator.html

Google Chrome to Feature Built-in Lazy Loading:

https://www.bleepingcomputer.com/news/google/google-chrome-to-feature-built-in-image-lazy-loading/

AMP: The Missing Controversy:

https://ferdychristant.com/amp-the-missing-controversy-3b424031047 

Google Developers Guide to Machine Learning

https://developers.google.com/machine-learning/crash-course/ml-intro

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Aleyda Solis, owner of Orainti consulting, joins host Brian Childs for an insightful deep dive into International SEO. Aleyda describes how to approach International SEO as well as some of the common ways businesses get this practice wrong. We begin by defining terms and illustrating how important cultural context is when optimizing for different languages. I really enjoyed this discussion because of how multi-faceted International SEO is and some of the matter-of-fact insights Aleyda provides. You can learn more about Aleyda Solis and Orainti Consulting here: https://www.orainti.com/

Sherry Bonelli of Early Bird Digital Marketing (https://earlybirddigitalmarketing.com) has a ton of experience running eCommerce and Local SEO strategy. She shares her perspective on how to make the most of the latest Local SEO features available in Google My Business listings. What I love about Sherry's perspective are the matter-of-fact, practical guidance she provides. Later in the interview, listen for when Sherry talks about how to organize multiple listings and the importance of having centralized documentation of your listing details. Those are the insights you get when speaking with someone with 20+ years of experience in digital marketing. During the conversation, we often refer to the Guidelines for Representing Your Business on Google. The link to that article is here: https://support.google.com/business/answer/3038177?hl=en

JR Ridley of GoFishDigital is interviewed by Hayley Sherman about options for implementing HTTPS. Later this year, Google will begin enhancing the identification of sites without security certificates. JR describes the kinds of sites where this will be most impactful and covers three common security certificate options: Traditional HTTPS migration, Lets Encrypt, and CloudFlare Flexible SSL. In the discussion, JR refers to the following resources: Here is an overview of the upcoming changes coming to Google results: http://bit.ly/2GuWgQD And here is a use case for a large scale HTTPS migration: http://bit.ly/2HwFy4R

If you didn't already hear Dana DiTomaso's MozPod interview, it is a great primer for this discussion about HTTPS implementation options. In this interview, Dana describes what security certificates are and why they are important: http://bit.ly/2EHW9F5

Britney Muller joins the pod for another episode of "2B's in a Pod" (Britney & Brian ... 2Bs... get it?) where we talk about some current events and topics shaking up the SEO industry. In this episode of 2Bs, Britney shares a set of in-depth articles from MobileMoxie about how the Internet of Things (IoT) could potentially impact SEO. Britney brings us up to speed on concepts like PWAs, Smart Devices, and Actions. We also recorded a video of this podcast, so keep an eye out on YouTube for that. Here is the article we discuss: https://mobilemoxie.com/blog/mobile-first-indexing-whole-new-google-voice-first-article-1-3/

Thinking of doing an HTTPS migration? Listen to this episode first. Dana DiTomaso gives practical advice on why and when to do an HTTPS migration. I love this discussion for the little nuggets of wisdom Dana provides, like: consider the sales cycle (just because its a slow month on your site doesn't mean your migration team isn't busy). Those little details make this such a valuable conversation. If you're a digital marketing beginner, I also ask basics like what is a security certificate, how do they impact SEO, and what is HTTPS anyway? Dana brings a wealth of experience to this discussion.

A few resources Dana mentions:

HTTPS checklist by Aleyda Solis: http://bit.ly/2Eh1IG3

Article from SEMRush about the differences between types of security certificates: http://bit.ly/2mCvlfi

We hope you enjoy the discussion.

Ruth Burr Reedy shares insights with host Hayley Sherman about the importance of effectively onboarding clients to your agency. Ruth discusses some of the most common factors that lead to poor client engagement and how to avoid them. This includes making sure sales teams are aligned with service delivery, setting expectations early, and some behaviors your team can apply today that will lead to better relationships down the road. If you are an agency and trying to figure out how to improve your client onboarding process, this discussion is for you.

MozPod interviews Connor Folley of Downstream about SEO ranking factors for the Amazon eCommerce platform. Connor is an Amazon veteran and shares insight about how Amazon differs from traditional search. This includes a great description of the process and priorities Amazon uses to display a given product. Listen for how Amazon search is used in the buyer funnel. If you'd like to learn more about Connor's company Downstream, you can visit his site here: downstreamimpact.com

Marie Haynes, a regular contributor to the Moz Blog and owner of MarieHaynes.com, is going to share with us some actionable ways to use the Google Quality Rater Guidelines document to improve your SEO. The Quality Rater Guidelines is a 160 page document that details how Google defines valuable content and is a great resource for SEOs. Marie will break down how to interpret this document and some ways you can put it into practice. Here is a link to the Quality Rater Guidelines pdf: http://bit.ly/2EI6Tje If you want to sign up for Marie's newsletter, you can get set up with that here: http://bit.ly/2CIvX97