Ms. InterPReted

About Kelly Fletcher & Mary Beth West:

Fletcher Marketing PR Founder and CEO Kelly Fletcher has built Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women.  Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full spectrum of integrated communications. Fletcher has offices in Knoxville, TN, and Atlanta, GA. 

Fletcher Senior Strategist Mary Beth West, MPRCA, offers experience spanning 25 years, with in-house and consulting posts for a range of publicly traded and privately held corporations as well as government agencies and not-for-profit organizations.  She founded, grew and later sold her 15-year PR firm to Fletcher Marketing PR in 2018. West is an authority on the topic of public relations ethics. 

In this episode, Kelly Fletcher reveals:

• Her approach to Marketing to Women and how she arrived at her fundamentals of one-concept-never-fits-all and why #PRdiversity is so important;
• Her favorite national niche campaign developed by Fletcher PR for spermicide brand Conceptrol®, with an edgy flair that won two Gold ADDYs (and spurs Mary Beth’s nervous laugh); 
• Why advance test-marketing of more risky campaign concepts should never be overlooked; 
• The essential role of market research;
• How risky waters should be navigated with research taking the lead, particularly when delving into socially or politically oriented campaign messaging;
• How #MeToo marketing arguably has been exploited for commercial gain . . . and why it’s never a smart move to pander or insult women’s (or anyone’s) intelligence.

Links:

• Follow the "Ms. InterPReted" conversation via the Hashtag: #MsInterPReted 
• Follow Fletcher PR on Twitter: @FletcherPR 
• Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @MaryBethWest 
• Website: https://www.fletchermarketingpr.com/ 
• Learn more about the Fletcher Team Process: https://www.fletchermarketingpr.com/about-us/process/ 

About Kelly Fletcher & Mary Beth West
Since 2008, Kelly Fletcher has built Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women.  Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full spectrum of integrated communications. 

Mary Beth West’s experience also spans 25 years and includes in-house and consulting posts for a range of publicly traded and privately held corporations as well as government agencies and not-for-profit organizations. She has gained prominence in recent years as an outspoken advocate for ethical compliance and accountability in the public relations profession and in the U.S.-based professional association.

Show Notes
Kelly and Mary Beth will reveal why #PR is so misunderstood in large part because of ethical missteps, how reactionary communicators shoot ethical strategy in the foot, how journalism now faces a credibility crisis, the wisdom of industry legend (and Tennessee native) Harold Burson, why working in collaboration with legal teams is essential, and how the London-based Public Relations and Communications Association (@PRCA_UK) is now leading the global profession with an accountability-driven ethical compliance model. 

• https://www.fletchermarketingpr.com/ 
• Follow the PRCA on Twitter: @PRCA_UK
• Follow Fletcher PR on Twitter: @FletcherPR 
• Follow Mary Beth West on Twitter: @MaryBethWest 
• Use the hashtag #MsInterPReted to join the conversation!

About Kelly Fletcher & Mary Beth West

• Since 2008, Kelly Fletcher has built her Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women.  Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full spectrum of integrated communications. 
• Mary Beth West’s experience also spans 25 years and includes in-house and consulting posts for a range of publicly traded and privately held corporations as well as government agencies and not-for-profit organizations. 

Show Notes

• So what’s in a name?  Download our “Intro” episode of #MsInterPReted and learn from Kelly and Mary Beth why they’re turning the conversation on its head about public relations’ impact points for diverse businesses, organizations and society.
• In the #MsInterPReted podcast, Kelly and Mary Beth talk about Public Relations’ “MsInterPRetations,” as well as why their being Southern is a positive point of differentiation, what agency entrepreneurship means, and how women’s voices carry influence. 

Links

• https://www.fletchermarketingpr.com/ 
• Follow Fletcher PR on Twitter: @FletcherPR 
• Follow Mary Beth West on Twitter: @MaryBethWest 
• Use the hashtag #MsInterPReted to join the conversation!