Marketing serves as a vital strategy for building an IT firm and we go over 5 options to consider during this podcast. At the end of the day, CEOs of IT firms want “RESULTS”. Through targeted marketing efforts, IT firms can effectively communicate their value proposition to potential clients and differentiate themselves from competitors. Our MSP has implemented several funnels and we discovered that SEO and email are affordable and effective. We discuss cold calling and other approaches to consider.

We know marketing is critical to expanding market share. The founders of the MSP Corner interview Matt Cox the Managing Partner at Konstruct Digital, a 30-person performance marketing agency focused exclusively on B2B companies in the technology sector. Konstruct Digital has been around for 13 years and currently has offices in Calgary, Canada, Toronto, Canada, and Phoenix. Listen in on what his clients are doing to escape obsurity.

In today's digital era, where nearly every facet of our lives is entangled with the internet, it's imperative for IT businesses to establish online authority in order to succeed. This holds especially true for IT companies, as being acknowledged as an expert in their field not only enhances credibility but also greatly influences their financial success. Google, as the primary search engine, holds significant influence in determining online authority via its ranking algorithms. During our podcast, we explore numerous strategies that IT firms can utilize to ascend the ranks and achieve prominence as the online authority in Google's search outcomes.

The founders of an MSP built the MSP Corner and as part of our offering, the Expert Corner is a channel on our platform that allows CEOs of MSPs to join our call and discuss their goals, challenges and we are here to offer them guidance. We touch on what we plan on discussing during this monthly call.

We interview the Mordy Fried, the CEO of Sharken. Sharken is a platform for MSPs to easily and efficiently conduct cyber risk assessments on their clients. They give MSPs a clear, repeatable process to conduct Risk Assessments that any of our team members can perform. Their clients are thrilled–because they are given what they need. The MSPs are thrilled–because their clients are safer (and it’s an easy in to adding necessary services to their package). Their employees are happy–because their work is clear, streamlined, and efficient.

The CEO of our MSP built an IT service firm while working a FT position. In the early 2,000s, this was not as easy as it is today. CEOs of MSPs now can build an MSP side hustle and scale their business on-demand. It was impossible to deliver a 24x7 help desk if you were a one man shop. That is not the case in this decade. There are white label partners that will provide a complete back end with zero investment. Listen in on our podcast.

During our podcast, we interview Charlie Dino, the CEO of Griffin Global. Griffin Global provides IT firms with cutting-edge solutions spanning cloud computing, cybersecurity, and software development. Their comprehensive services include tailored consultancy, infrastructure optimization, and innovative AI integration. With a focus on scalability and efficiency, GriffinGlobalTech empowers IT firms to navigate complex technological landscapes and achieve sustainable growth.

We interview Nick Wolf from Cork. Cork is a Cyber Warranty offering that MSPs can resell to SMB cLinkedInents that offers financial protection in the event of a Cyber Attack. With real-time monitoring for lapses in coverage, no deductibles, no lengthy security questionnaires, poLinkedIncy activation within minutes and financial payout coverage within hours; Cork becomes any easy decision for SMBs looking for an alternative or supplement to traditional Cyber Insurance.