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During our podcast, we interview the CEO on how Lionfish Cybersecurity is revolutionizing industry compliance with free training sessions. Their initiative equips professionals with essential knowledge on regulatory requirements and best practices, empowering businesses to navigate complex cybersecurity landscapes confidently. By offering accessible, expert-led training, Lionfish ensures organizations can enhance their security postures and meet compliance standards effectively, reinforcing resilience against modern cyber threats.
The CEO of One2One sat with us and discussed his personal journey in the MSP world. He has built a solid business by implementing a proactive strategy. His clients dont have technical issues, and this is all based on his experience implementing the proactive model. Listen in on our discussion on what his plans are for the future.
Gregory and Fernando discuss an approach when faced with the "Elevator Pitch". Most of you are tempted to mention tech support, or tech services and maybe your experience in the field. We have a different approach, but listen in on how we position a pitch of value.
The Expert Corner consists of two founders who operate and built a 7 figure MSSP. Our goal is to give other owners of MSPs advice on selling value, marketing, contract language and scaling.
Marketing serves as a vital strategy for building an IT firm and we go over 5 options to consider during this podcast. At the end of the day, CEOs of IT firms want “RESULTS”. Through targeted marketing efforts, IT firms can effectively communicate their value proposition to potential clients and differentiate themselves from competitors. Our MSP has implemented several funnels and we discovered that SEO and email are affordable and effective. We discuss cold calling and other approaches to consider.
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