Richard Bradbury and Matt Armitage tackle the complex world of sleepy optimism and take a side quest into blinking.

Matt explores the surprising cognitive science behind blinking and the role it takes in shedding cognitive load, before tackling the surprising inefficiencies of optimism.

How do you optimize optimism? Too much can encourage risk-taking behaviour; too little makes you, well, Matt. They’re on safer territory with sleep. From chronotypes and hormones to the tricky business of catching up on lost sleep, 2025 is about sleeping your way to a healthier you.

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