As Apple quietly pivots from AI to UI, and a lawsuit from Reddit challenges the do no harm credentials of ethical AI developer Anthropic, Rich Bradbury and Matt Armitage are left wondering if words mean anything anymore?

As the machines get more complex, it becomes ever more important to understand that when the tech industry talks about emotional intelligence and understanding, they don’t mean it in a human sense.

And if you can have emotional intelligence in a non-human sense, what on earth is it?

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