Multifamily Chronicles

We have reached a point where talent shortage can no longer be overlooked in the industry. Having a company set on supplying this piece is therefore very important. In this episode, Adrian Danila shines the spotlight on Chiccorra Connor. She is the CEO and Founder of Occupancy Heroes Incorporated, a company that, aside from helping owners improve and maintain their occupancy rates, also developed a licensed maintenance program that trains and employs individuals. Chiccorra shares the amazing things they’re doing to help the industry as well as giving us a peek into her life as a leader, public speaker, and mentor. She then talks about what we can do better as an industry to overcome these pressing challenges. Follow along to this great conversation and find out the opportunities we can do to make a difference in people’s lives.

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Refusing to change and simply settling with the things you are used to hinder you from embracing new opportunities to improve. By having a learning-focused growth mindset, you become more open to positive changes. Adrian Danila sits down with Josh Patiño, Regional Vice President of Sales at Funnel Leasing. They discuss how Josh nurtured such a mindset from his decades of coaching soccer teams. Josh talks about he helps build bridges and share ideas in running the multifamily industry’s only Renter Management Software platform. He also explains how getting a coach, leveraging machine learning, and having the openness to learn are vital elements in building a strong network.

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Despite the challenges we are facing now, there are still many things companies can do to improve and grow the maintenance field for the multifamily industry. Jesse Baker, facilities project manager at Cardinal Group Real Estate Services, joins this episode to discuss what we can do to overcome the current talent shortage, especially in maintenance. He also shares some insights on pursuing a career in multifamily maintenance, creating a great company culture, approaching on-call compensation, and training maintenance personnel. We are facing the great resignation. As an industry that heavily relies on its people, we need to do a better job of retaining and attracting talent. Tune in to gain great nuggets of wisdom from a rising star in the field.

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With all the emphasis on properties, at the end of the day, real estate is all about people. They are the very core that drives you and your business to success in the industry. That is why recruiting the right candidates to support you is very crucial. David Lorenzen, the Senior Vice President of Southcoast Partners, has been successfully matching ideal candidates for those in the real estate industry since 2014. In this episode, he joins Adrian Danila to discuss what led him to pick a career in recruiting and how he sees real estate could benefit from recruiting better. David then shares his take on the challenges we’re facing today, specifically the great resignation, and what he thinks we should do to solve them. Full of great insights on hiring, pursuing career growth, and the job market, this conversation will surely serve you to level up your real estate game.

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The apartment maintenance technician trade is facing unprecedented challenges right now. Aside from the labor shortage that the industry has been grappling with for some years now, we also have an observable aging of the service workforce. Add to that the challenge of convincing the younger generation that being an apartment maintenance technician can actually be a fulfilling career choice. Paul Rhodes discusses all of that and more in this episode. Tune in and learn from his insight into what the industry needs right now in order to thrive in these changing times.

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There is probably not a single service industry that trains its technicians less than multifamily. This needs to change. Mark Cukro is on the forefront of this movement to improve technician training. He created ServiceTeamTraining.com to help service team leads and managers learn how to build effective and efficient service teams. He also runs MaintenanceVideos.com, which allows technicians to learn specific work components, systems, and processes in a matter of minutes without going through lengthy courses. In this episode Mark discusses the urgent need to improve service team training in the industry. Tune in and find out what he has in store for you!

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Personal branding plays an integral role in the multifamily space, especially with how competitive it is. Being able to stand out from your competition is the key to success. In this digital age, you must know how to use social media to establish your good reputation, make yourself known to your target market, and increase your online presence.

Join Adrian Danila as he talks to the VP of Marketing at Rent Dynamics, Trevor Park. Learn more about PropTech and how Rent Dynamics provides value to the multifamily industry with trend reports. Find out more about personal branding, how to effectively market yourself, and how you can make it a win-win for both you and the influencer. Discover these helpful tips and achieve your desired results within the multifamily space!

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Navigating through real estate can be challenging, especially during a market's downturn. But with tools available on hand, it would be much easier to navigate the industry. Adrian Danila welcomes our guest brings a lot of value on technological tools behind the real estate industry. Savannah Wheeler, the CEO of Apartment Snapshot, shares how you can navigate the real estate market by leveraging technological tools. One of the kickbacks of getting people to look at the data is not about time but accessibility. If looking at the data is made easier, it would be easier for people to understand it. Learn more from Savannah Wheeler today!

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Getting into the multifamily industry might be trickier than it seems. Especially in this new digital age, business owners and investors might need to do more this time to catch up and stay afloat, or even get ahead! In this episode, Barbara Savona shares her journey of getting into project management and eventually building Sprout Marketing, a marketing platform for multifamily housing professionals. Barbara shares the hard lessons she learned in becoming an entrepreneur and a marketer in this industry and in this social media-induced society. Barbara also touches on influencer marketing, the multifamily market, audience behavior, and more! Don’t fall behind in this industry: tune in now!

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Leadership is more than holding a title; it is the ability to influence. Tony Sousa, the Vice President of Operations at RPM Living, believes in this. He has the journey and background that led him to many of the lessons that help him in his career. In this episode, he joins Adrian Danila to share some of those with us as he moved from being a leasing consultant to Vice President of the company. What is leadership? How does it differ from being a manager? How do you know it is time to move on from your current leaders? How can leaders work better with their teams? Tony answers these questions and more, offering tips, tricks, and materials to support you as you grow into a leadership role. Plus, he also dives deep into the multifamily space, especially as we navigate the changes and challenges coming our way.

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