On this week’s Mumbrellacast, Tim Burrowes sits down with Gold 104.3 Melbourne breakfast radio host Christian O’Connell to discuss his move from national radio in the United Kingdom to one of Australia’s most competitive markets. They chat about finding a new audience in Melbourne, creating content when you know nothing about AFL, and the ‘arranged marriage’ of radio talent in Australia.

Also in this week’s episode, the team attempts to find the quietest corner they can at Mumbrella’s Sports Marketing Summit to talk about why Seven wanted Australians to join the Barty Party with its Wimbledon coverage… and then failed to put it on air. Plus the TV Week Logie Awards went to air on Sunday to both ridicule and outcry from Australian television personalities. Did Tom Gleeson break them, or was it just smart campaigning?

CHE Proximity pulled at Australians’ heartstrings with a campaign for the Sydney Children’s Hospital Foundation, attempting to cure homesickness with pasta ‘sause’. The team reveals what really went into the campaign’s execution.

And back to the world of radio: What is happening at 2GB? Should radio presenters be able to say goodbye after their show has been axed? And swift moves from 3AW see Scott Cummins removed from the commentators’ box.

https://mumbrella.com.au/wp-content/uploads/2019/07/Mumbrellacast-07-04-19-EDITED.mp3

In the news

Are the Logies outdated? (1:24)

Seven decides not to join the Barty Party (10:42)

CHE Proximity serves up ‘sause’ with a cause (18:17)

And tough times for 2GB (24:04)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)

Hard Boiled Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

The post Mumbrellacast: Christian O’Connell on transitioning to Aussie radio. Plus did Gleeson break the Logies? And missing out on the Barty Party appeared first on Mumbrella.