This week, the Mumbrellacast team was joined in the studio by Mr Fame himself, Max Markson. He spoke about his high-profile client list, the Instagram influencer market, and who he would never work for.

Markson stayed in the studio to tackle some of the big news topics of the week, including two controversial ad campaigns: the Heart Foundation’s ‘Heartless Words’ and Darrell Lea’s reimagining of the Yellow Pages’ ‘Not Happy Jan’ campaign. The team debated whether the Heart Foundation crossed the line, and discussed whether Darrell Lea was paying tribute to an icon or just being lazy.

Plus, WPP AUNZ’s new CEO Jens Monsees and whether PR really is a young person’s game.

https://mumbrella.com.au/wp-content/uploads/2019/05/Mumbrellacast-30-05-19-EDITED.mp3

In the news

WPP AUNZ gets a new boss (20:31)

The Heart Foundation’s controversial ad campaign (26:41)

Darrell Lea’s Jan drama (34:55)

Is PR a young person’s game? (39:08)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)

Hard Boiled Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

The post Mumbrellacast: Max Markson on controversial campaigns, who he would never work for, and high-profile clients appeared first on Mumbrella.