This week Nine Entertainment Co hosted its virtual Upfront for 2022, and in doing so presented its content slate for the year ahead. Paired with its entertainment offering, there was major focus on technology - particularly Nine Galaxy moving to a CPM model, and a new deal will see Nine's Audience match integrated with Salesforce in early 2022, allowing clients to match and activate customer data to Nine's 14 million signed-in users.

The week also began with the news that Commercial Radio Australia (CRA) and GfK will be changing its radio ratings system. The move will see a shift away from a sole reliance on paper diaries towards a new hybrid methodology, Radio360, which combine a mix of listeners wearing an electronic watch meter, e-diaries and live streaming data.

Plus, Zanda Wilson chats to Jemma Enright, general manager of City of Sydney at QMS about dealing with the COVID-enforced delays to the rollout of the new City of Sydney infrastructure, the highly digitised nature of the new offering for advertisers and the vast array of brands looking to get in on the ground floor as City of Sydney launch partners.

Commercial Radio Australia (CRA) announced this week that it will adopt a new, hybrid methodology when it comes to measuring radio audiences, with a reliance on paper diaries finally coming to an end.

CRA has worked with ratings data provider GfK on a new Radio360 system, which will include a mix of listeners wearing an electronic watch meter, as well as e-diaries, with paper diaries to be slowly phased out. Live streaming data will also be integrated into the multimillion-dollar system from 2022.

In this special episode of the Mumbrellacast, CRA chief executive officer, Joan Warner, and GfK ANZ managing director, Dr Morten Boyer, join Mumbrella's Zanda Wilson to break down the changes in greater detail, and discuss the implications of the changes to both media owners and media agencies moving forward.

This week the High Court of Australia ruled media outlets that run Facebook pages are the “publishers” of third-party comments on the platform, dismissing the second round of appeals from the publishers. So where does this leave the defamation case brought against News Corp and Fairfax (now Nine).

Former Clemenger BBDO CEO, Nick Garret, has joined Deloitte Digital, teaming up with Matt Lawson and Adrian Mills as the third partner in Deloitte Creative.

Today is R U OK? Day - a harm prevention initiative founded by adman Gavin Larkin in 2009, which encourages people to stay connected and have conversations that can help others through difficult times in their lives.

Plus, Zanda Wilson chats with Initiative CEO Melissa Fein and national managing director Sam Geer, about the ongoing talent drain facing the marketing industry.

The fifth GfK radio ratings survey dropped this week, delivering a significant boost for AM radio stations, particularly those in locked down cities where listener appetite for news has increased. But things might not be quite that simple.

Virgin Australia was the latest airline to tap into a vaccine push in its new brand campaign, unveiled this week. So how does the campaign compare to last week's Qantas campaign, and we look at other new vaccine-based campaigns out now from Telstra and Woolworths.

Plus, Calum Jaspan speaks with Havas Group Australia’s Virginia Hyland, Simone Gupta and Laura Aldington, about how the industry shapes up when it comes to diversity and inclusion, and creating better pathways and environments for those entering the industry.

The team breaks down Mike Sneesby's first financial year investor call and questions whether he is still enjoying confidence off the back of his good work as the boss of Stan, as well as why Nine's share prices fell immediately after the call.

Ooh Media also revealed financial results this week, with Cathy O'Connor unveiling half-year results for the outdoor company that saw a 23% increase in revenue to $251.6 million. Those results were in line with the wider industry, so what does the back end of the year look like for Ooh Media, and who is going to take a bet on buying Junkee?

Qantas has launched a new campaign despite still not having commercial international flights and while much of the east coast of Australia is in lockdown. The team dives into what Qantas and agency Brand+Story did well with this one.

Plus, Zanda Wilson chats with Innocean chief executive officer Jasmin Bedir about some new account wins for the Korean agency including Korea Tourism and Supercars.

After taking home Creative, Full Service and PR Agency of the Year at the 2021 Mumbrella Awards, Thinkerbell co-founder Adam Ferrier and CEO Margie Reid spoke to Mumbrella's Calum Jaspan about being independent, the logic behind the full-service model, the "friends with benefits" relationship with PwC and more.

It's a financial reporting special this week on the Mumbrellacast. We break down results from media companies Seven West Media, Southern Cross Austereo, and Here There & Everywhere, as well as holding company Enero Group.

This week Optus introduced a new content subscription and membership hub for customers, Optus SubHub. SubHub will complement the recently announced Optus Living Network, and The team discusses whether consumers will bite on SubHub and how much difference it will make for the average Australian household.

Plus, Zanda Wilson chats with Meat and Livestock Australia's general manager, marketing and insights, Nathan Low.

Howatson + White co-founder Ant White is set to depart the agency he formed with Chris Howatson just six months after it launched. The team discusses what the implications of White's departure might be for the agency, including what it could mean for key clients.

Are Media released its financial report for 2020 this week, showing that advertising revenue has declined but that revenue itself was up $35 million in total to reach $236 million. So how did the publisher manage to grow its revenue despite falling ad spend?

This week, industry leaders came together to launch 'The Factsination', a platform designed to debunk myths surrounding the AstraZeneca vaccine and encourage Australians to get the jab. Special guest Dan Monheit of HardHat joins the Mumbrellacast to chat about the ins and outs of the platform, and what he hopes it will achieve.

Plus, OzTam chief executive officer Doug Peiffer joins Zanda Wilson to chat about the recent launch of the Virtual Oz (VOZ) television measurement system.

ViacomCBS will launch its new streaming service Paramount+, this week on August 11. The platform will replace the existing 10 All Access, and represents a more serious attempt to compete with global and local entertainment streaming services than its predecessor.

The company is led at a local level by chief content officer and executive vice president Beverley McGarvey, and chief operating and commercial officer and executive vice president. Jarrod Villani, who join a special episode of the Mumbrellacast this week.

ViacomCBS has already promised a “guaranteed pipeline” of content from overseas, and there have already been local originals announced, and in October, Paramount+ subscribers will get to watch all matches of the A-League and W-League, as well as international matches.

McGarvey and Villani dive into the ins and outs of the launch, how they'll measure success, and the points of differentiation for Paramount+ in an already-congested market.

Havas Media Group chair and founding CEO Mike Wilson will stand down at the end of the month. The team discusses what his departure means for the agency group, and whether it will impact future integration for Havas with its parent company, French entertainment giant, Vivendi.

Weber Shandwick and Jack Morton Australia confirmed to Mumbrella this week that group managing director Helen Graney bought a majority stake in both agencies earlier this year. So why did the deal go under the radar, and what conclusions can we draw from this and other agency sell-offs by IPG both in Australia and across the Asia Pacific region?

Google and Facebook have each unveiled new initiatives to support Australian news journalism. Google will team up with News Corp to create the Digital News Academy, which they say will provide digital skills training and new opportunities for young journalists. Meanwhile, Facebook launched its $15 million news fund and the expansion of its Facebook News product to Australia. The team wonders whether Google and Facebook are really the savours of news journalism, amid smaller publishers still struggling to strike deals under the News Media and Digital Platforms Mandatory Bargaining Code.

Plus, Nine Radio managing director Tom Malone joins Zanda Wilson to reflect back on 18 months or so since Nine took over control of Macquarie Media. Malone speaks about recent radio ratings and why Ben Fordham's commercial appeal is more important than his ratings.