August 29, 2019

Mumbrellacast: Rove is back (for now), CommBank’s weak Alan Jones stance, radio ratings highlights and CHE Proximity on Curing Homesickness

In this week’s Mumbrellacast, Alan Jones makes a return appearance: Should CommBank be applauded for taking a stand, or are they even taking a stand at all? Pill Testing Australia has certainly taken a stand in its latest emotional campaign, putting a human face to the pill testing debate; the team talks about the ad’s impact and why it should be shown on more screens.

It’s also another radio ratings week, with survey five bringing some interesting results in Sydney, thanks to the ABC overtaking the juggernaut Kyle and Jackie O show, and 2Day FM’s breakfast offering bowing out on 2.4% share, along with a couple of surprises in Melbourne and Perth.

Rove McManus has spent some time on radio, but is back on TV, with Saturday Night Rove premiering to just 244,000 metro viewers. Is there really an audience seeking a local comedy format on a weekend night in, like Rove claims there is, when more people tuned in to watch Mrs Doubtfire?

And we cross to Mumbrella’s Health Marketing Summit to hear CHE Proximity’s chief creative officer Ant White and chief strategy officer David Halter speak about the Curing Homesickness campaign, including how Coles’ Mum’s Sause is going after two years of planning.

https://mumbrella.com.au/wp-content/uploads/2019/08/Mumbrellacast-29-08-19-EDITED-1.mp3

In the news

The winners and losers in radio ratings survey five (1:10)

Pill Testing Australia looks to bring the humanity back to the pill testing debate with new campaign (9:54)

Alan Jones loses another big advertiser (16:28)

And Rove McManus returns to TV (23:08)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)

Hard Boiled Kevin MacLeod (incompetech.com)

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