It’s the moment you’ve all been waiting for: after six long years, we’ve finally relaunched Mumbrella’s weekly podcast: Mumbrellacast.

Each week we will be bringing you a round up of the week’s biggest news stories from the world of media and marketing, followed by an interview with one (or several) of the industry’s most interesting people.

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In the news

In this week’s news roundup, the team discusses:

ADMA’s leadership woes (01:21)

Pointless replacing Family Feud on Ten (06:17)

The Budget (and free coffee) (12:22)

Seven beats Amber Harrison in court, yet again (16:43)

Living life in the audio lane

Ralph van Dijk “was the weirdo that would ask the creative director for the radio brief”, or, as we like to call him: the real podfather (despite what Ricky Gervais might have to say).

In our first Mumbrellacast in six years, Ralph joins us (18:17) to discuss why it’s almost impossible to make money from long-format podcasting, and tells us his true thoughts on radio’s continued insistence on a diary-based ratings system.

“Surely there must be another way to track what I’m listening to. There must be a technological answer to that by now.”

But are clients bothered?

Ralph believes: “It’s good enough for what we need to know now. Radio can’t seen to be holding back and moving with the times, so I think it’s inevitable, personally, but it’s just timing.”

Subscribe through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)

Hard Boiled Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

The post Mumbrellacast: Seven beats Harrison (again), ADMA boss exits, Budget, Ralph van Dijk’s audio pearls of wisdom appeared first on Mumbrella.