On this week’s Mumbrellacast, the team dissects the details behind the Australian Competition and Consumer Commission’s investigation into the outdoor advertising sector, Vice’s round of global redundancies and what the banking royal commission’s report means for adland. (The discussion was recorded a few hours before the resignations of NAB chairman and CEO Ken Henry and Andrew Thorburn.)

 

https://mumbrella.com.au/wp-content/uploads/2019/02/EDITED-FINAL-MLA-MUMBRELLACAST.mp3

In addition, this episode of the Mumbrellacast explores the Australian Press Council’s decision to censure the Daily Mail and nine.com.au over use of the word “transgender”.

This week’s guest is Meat & Livestock Australia’s chief marketer Graeme Yardy, who chats to us about all the Byron Sharp effect, the unlikely tasks involved with putting a campaign together, and how to deal with a problem like veganism.

In the news

In this week’s news roundup, the team discusses:

ACCC’s investigation into outdoor rebates (01:14)

Global redundancies at Vice (08:57)

The Press Council’s stance on gender pronouns (17:08)

The Banking Royal Commission and advertising (21:23)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)

Hard Boiled Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.

The post Mumbrellacast: Why the ACCC is looking at outdoor, NAB’s nightmare, Vice’s job cuts, the problem with vegans appeared first on Mumbrella.