Brett Peterson is Director, Exhibition Media and Interactives at the American Museum of Natural History in New York, which is at the forefront of engaging audiences and making exhibitions memorable by the creation of accompanying original, responsive digital media. In this episode Peterson describes the shifting expectation of visitors regarding technology. He tries  to find new ways to evoke emotions and heighten works on display, including magical digital and physical pairings. He asks, "How can I add meaningfully to what people already love about museums?" and "How can you make the visitor feel like it is for them?" The interview ends with Peterson's predictions how fine art museums and other related public institutions will embrace interactivity for richer and more personalized experiences. 

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