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I have been talking about brand registry on Amazon for some time now; OK, it’s been over two years. I am going to say I told you so, but also follow that up with a hug. I have been branded on Amazon since 2015. I genuinely believe it helps protect your account, brand, and everything else as an Amazon seller. I know some of you will be thinking, ‘I don’t want a brand; I don’t want to sign up for that.’ So, let’s talk about what having a brand registry means and why it’s important to you, especially if you use Amazon bundles as part of your business model.
It’s not something you need to be scared of... but it’s something you should be aware of.
Today, I talk about the current issues many of you are having when trying to list bundles with your GTIN exemptions. I explain what is happening regarding the brand registry on Amazon right now and what we can expect to become part of their policy. I explore the differences between brand approval and brand registry and what Amazon is currently accepting for you to be considered brand registered. I share why these brand registry requirements are great for your business and how you can create your brand bundles. I also share some good news coming from GS1 about UPCs as well as some great resources you can use for affordable custom packaging.
“What Amazon wants to verify is that you’re a legitimate brand; and legitimate brands usually have trademarks and custom packaging.” - Kristin Ostrander
This week on the Amazon Files:
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Resources Mentioned:
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Branding to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
I know a lot of you are using the retail arbitrage business model to build your Amazon business. I used to do it, too. It was the foundation of my business for many years and there is certainly profit in it. However, when you go to a store, there is no guarantee that you will find products to fill your cart. There are some pitfalls, most notably: time and business limitations. Things have changed for 2021 and some new policies coming from Amazon that you need to know.
So let’s talk about retail arbitrage and how this can, should, or shouldn’t fit into your business model so you can build your business in the best way that suits you.
Today, I share how my journey with Amazon started in retail arbitrage and some of the successes I have had with it. I explore the art of retail arbitrage and some of the challenges I faced when using this business model. I highlight the main limitations of retail arbitrage and why it can take up more of your time as your Amazon business scales. I reveal how you can get yourself out of the retail arbitrage trap and explore some of the new Amazon selling rules on cash register receipts and brand restrictions. I also share why we moved our Amazon business into wholesale bundling and how you can find wholesalers to partner with and build your own Amazon bundles.
“If you are doing all the work and doing all the things all the time, then you’re just building yourself a different job.” - Kristin Ostrander
This week on the Amazon Files:
Related Content:
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Prison to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
Around seven years ago, Stephen Somers started his path towards building an amazing Ecommerce business by Googling “how to build an online business.” What he found was an abundance of terrible courses. Real knowledge on expanding an Amazon business later came when he met his mentor and eventual business partner, Robert Rickey, with whom he co-founded Market Superheroes, an online education and services company.Robert and Stephen have sold over $12 million in products and have helped over 8,000 people start, run, and grow their Amazon businesses by selling products worldwide.
Stephen joins me today to explore different private label options with Amazon. He discusses how an Amazon entrepreneur can earn a large income by selling niche, non-brand items on Amazon. He defines the “Amazon iceberg principle,” explains the Rule of Five and how to apply it in an Amazon business, and describes his unique product research process. He also underscores the value of diversifying an Amazon business and highlights the importance of being part of an Amazon community.
“There are many ways to sell on Amazon. But more importantly, whether you’re doing wholesale bundling or private label, look at what you want to get from your business.” - Stephen Somers
This week on the Amazon Files:
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Resources Mentioned:
Connect with Stephen Somers:
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Hero to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
We make a lot of excuses just to put off the thing we said we’re going to do to reach our goals. We say things like, “I don’t have the time!” But in reality, what really makes many of us procrastinate from taking the next step to our dreams are fears and assumptions. We fear that, because we failed the last time we took a risk, we’re going to fail again. We assume how our stories are going to go. We keep old labels that hinder us from achieving our success.
It’s time to change the narrative.
In this episode, I discuss the overwhelm that we feel and how we put off our goals and dreams. I share tools to help you overcome fears and assumptions and explain how writing your In a Perfect World scenario can help you move towards your goals. I describe our tendency to take care of everyone and everything else - our families, homes, businesses - but never ourselves. I also underscore the importance of taking care of our physical, mental, and spiritual health and highlight the role of practice in achieving our dreams.
“It’s time to put aside the excuses, put your feet to the fire, and take some action. Your goals are worth it. Your ‘In A Perfect World’ is worth it.” - Kristin Ostrander
This week on the Amazon Files:
Related Content:
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #It’sTime to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
Throwback to 2010: A week after I had my third child, my husband got injured at work. The only income that we had was my eBay and Amazon online businesses, and they certainly weren’t enough to feed a family of five. Soon enough, we ended up losing our home because of foreclosure. Fast forward to today, I run a seven-figure online Amazon business while working from home.
But how did I get from foreclosure to millions of dollars in Amazon revenue?
What’s the secret sauce?
In today’s episode, I share how I went from losing what I thought was our forever home to earning over $1-million in Amazon revenue. I explain how taking small and consistent steps can yield significant, powerful results, and why not all consistent steps are beneficial. I underscore the importance of planning for your business and describe how change can pave the way for business growth. I also discuss how fear prevents us from growing, both in life and business, and share some questions you can ask yourself to help you overcome these business fears.
“Growth is not possible without change. You have to be willing to pivot and not quit.” - Kristin Ostrander
This week on the Amazon Files:
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Join the Amazon Files HUB Community!
Are you excited about starting Amazon wholesale bundles, but find that it’s a lot harder than you thought? You may have thousands of ideas, but without a firm, clear direction on how to turn those ideas into profits - it can be challenging to see true success from your efforts.
Friends, you don’t have to do this alone.
I want to personally invite you to join the Amazon Files HUB community. The Amazon Files HUB community is a member-driven training center specifically designed for Amazon wholesale bundle sellers.
In the Amazon Files HUB community, you’ll enjoy:
If you’re ready to take your Amazon wholesale bundling business to the next level, then join me and thousands of others in the new Amazon Files HUB community!
See you there!
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Gratitude to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
Let’s be real: Amazon can sometimes be a mean, crazy beast, but it also allows us to create, run, and grow a long-term sustainable online business. And how do we keep our businesses safe from the beast? By knowing its policies and being compliant. Lesley Hensell, co-owner and Partner at Riverbend Consulting, is our favorite go-to person when it comes to dealing with the whims of everyone’s favorite frenemy, Amazon. Lesley and her amazing team of consultants at Riverbend Consulting help Amazon sellers resolve all kinds of problems on the Ecommerce platform, from everyday issues like account suspensions to fighting off Russian hackers on Amazon.
Lesley joins me today to advise us on the newest changes to Amazon’s policies. She discusses restrictive product notifications on Amazon, why many sellers are getting them despite not selling restricted products, and how those notifications can be resolved. She explains some guidelines on selling hazmats and policies on selling cannabis, CBD, marijuana, and other related products. She also underscores the importance of writing product safety disclaimers on your listings and packaging and highlights why it’s worth fighting for reinstating your Amazon account and listings.
“If you have a safety issue, disclaimers help you get the listing back up.” - Lesley Hensell Demond
This week on the Amazon Files:
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Connect with Lesley Hensell Demond:
Want to Learn More?
It’s time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. Wholesale Bundle System™ gives you the exact framework & strategy I use to create and sell wholesale bundles with massive success!
To learn more, visit: http://www.mommyincome.com/system
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Riverbend to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
Bookkeeping and accounting are the two things that freak people out when it comes to running their Amazon businesses. In fact, they are some of the most frequently asked questions at Mommy Income. Well, who wouldn’t dread the tedious and confusing task of keeping track of numbers? Abominable as the task might be, staying atop our numbers is essential to the growth of our businesses. Thankfully, there are people like Kris Loveless and his partners at LWT Services, a full-service bookkeeping firm. Kris is a successful Amazon bundler and Mommy Income workshop alumnus who’s passionate about supporting Amazon sellers & their businesses by helping them with their bookkeeping needs.
Kris joins me today to discuss the importance of tracking your business’s numbers and having a bookkeeping system. He shares his background, what led him to the wonderful world of Amazon and Ecommerce, and describes his first ventures into wholesale bundling. He shares different stories of Amazon sellers who lost money because they failed to track their numbers and reveals some of the worst-case scenarios in starting a business. He also describes the different indicators you should monitor to avoid losing money in your Amazon business and underscores the power of having a great bookkeeper by your side.
“The role of a good bookkeeper is to take a look at your receipts and classify them in your Quickbooks. It takes time but it’s necessary to catch your errors.” - Kris Loveless
This week on the Amazon Files:
Related Content:
Connect with Kris Loveless:
Want to Learn More?
It’s time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. Wholesale Bundle System™ gives you the exact framework & strategy I use to create and sell wholesale bundles with massive success!
To learn more, visit: http://www.mommyincome.com/system
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Kris to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
Getting trademarked and brand-registered for your Amazon business can be a little bit tricky. I hear you: Why should I go through all the trouble? It’s because having your Amazon wholesale bundles trademarked has amazing benefits that could scale your business. If you want to build a long-term sustainable business that can earn money whether you’re hustling or sleeping, you need to put in the work of branding.
And trust me - it’s all worth it.
In this episode, I share a few tips and advice on creating your brand name on Amazon. I share the steps you need to take to get brand-registered and trademark and explain why you need to accomplish them as soon as you can. I discuss the advantages of creating a brand for your wholesale bundles and describe the role of custom packaging in trademarking. I also highlight why you shouldn’t try to circumvent Amazon rules and underscore how trademarking can protect your Amazon account, wholesale bundles, and product listings.
“You don’t have to sell well-known brands to profit on Amazon, but getting brand-registered can set you apart from competitors and protect your product listings.” - Kristin Ostrander
This week on the Amazon Files:
Resources Mentioned:
Related Content:
Want to Learn More?
It’s time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. Wholesale Bundle System™ gives you the exact framework & strategy I use to create and sell wholesale bundles with massive success!
To learn more, visit: http://www.mommyincome.com/system
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Brand to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
While getting a college degree is great, it’s not what it takes to be successful. Take Noah Bindschatel. A self-made entrepreneur at 22 years old, Noah is busting through the “traditional” pathway society pressures young people to take: the path that forces the young generation to go to college, incur student loans worth hundreds and thousands of dollars, and get jobs that shackle them from doing what they find meaningful. Today, Noah is the Head Ambassador for Customer Service at MyPrepCenter, an Amazon prep center that he runs with his family. Noah - armed with grit and faith - is proof that you don’t have to have a college degree to be successful in life - or to be successful in running an Amazon business.
Noah joins me today to share how he realized he wanted to pursue entrepreneurship. He discusses his experiences with the pressure to make big purchases and the stigma around entrepreneurship. He reveals one of the most challenging parts about being self-employed at a young age and describes how the idea of freedom motivates him. He also underscores the role of faith in business and entrepreneurship and highlights what it means to become a servant-leader.
“Understand that your role and everything you do is to benefit somebody else, and that having God on your side is like having true north.” - Noah Bindschatel
This week on the Amazon Files:
Related Content:
Resources Mentioned:
Connect with Noah Bindschatel:
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #NOAH to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
Selling on Amazon isn’t exactly the easiest thing to do. Every Amazon seller has definitely wanted to pull out their hair at some point. Luckily, there’s one of my favorite tools in the world: InventoryLab. It lifts so much of the stress and helps us focus on growing our Amazon business. And while Amazon’s seller support can be a nightmare, InventoryLab’s customer service is the total opposite. InventoryLab listens to its customers so much that, in fact, most of the software’s updates come from the customers, says Jeff Campbell, who acts as the Customer Engagement Coordinator at Inventory Lab.
And I know that’s true: I’ve made suggestions myself that turned into features in the program.
Jeff joins me today to share the hidden gems that make InventoryLab such a great software and service for Amazon businesses. He discusses how InventoryLab helps Amazon sellers focus on the profit-making tasks of their online businesses. He shares some exciting updates from the InventoryLab team and explains why they try to keep the software at a reasonable price. He also reveals the software’s biggest strength and underscores how the program’s most underused feature can help Amazon sellers grow their business.
“InventoryLab listens to customers and takes user suggestions seriously. We listen to everything customers say and take it to the developers directly.” - Jeff Campbell
This week on the Amazon Files:
Related Content:
Connect with Jeff Campbell:
Want to Learn More?
It’s time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. Wholesale Bundle System™ gives you the exact framework & strategy I use to create and sell wholesale bundles with massive success!
To learn more, visit: http://www.mommyincome.com/system
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Inventorylab to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.
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