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People have limiting beliefs about money and personal finances all the time, and Amazon business owners are no exception. For instance, if you do retail arbitrage on Amazon and are thinking of pivoting to wholesale for the first time, you might already be thinking the words “I can’t afford that.” Starting wholesale on Amazon can be overwhelming, but stopping yourself from trying because of a limiting belief kills your Amazon business’s potential to succeed even before you try.

It’s time to flip the script on wholesaling and change “I can’t afford that” to a powerful mindset that will take your Amazon business to new heights.

Today, I discuss how limiting beliefs hinder you from growing your Amazon business and how you can change your money mindset. I explain why wholesaling on Amazon is way more affordable than you think and share a few tips to help you make smart business decisions. I reveal why many online businesses fail and the reason people give up their businesses at the first sign of a setback. I also describe how you can deal with different challenges on Amazon, including market competition, and underscore the power of taking small but consistent steps towards your dreams.

“How you think about money is the key to having more or less of it.” - Kristin Ostrander

This week on the Amazon Files:

• Our limiting beliefs about personal finances and common myths about money
• How limiting beliefs sabotage our success
• Deciding to grab the steering wheel and take control of your finances
• How to flip the script and reset your mindset about wholesaling on Amazon
• Why Amazon sellers feel overwhelmed when they come to wholesale for the first time
• The importance of knowing your business’s numbers and how much you’re spending each week on inventory
• The relationship between time and money
• How wholesaling can really impact your business
• Where to find wholesale vendors and how to do business with them
• The reason you shouldn’t bother selling big-brand items
• Dealing with competition and market saturation in Amazon
• Why only one in 10 online businesses succeed
• The power of taking small, consistent steps towards building and growing your business

Related Content:

• Mommy Income Tradeshow Walkthroughs
• Helium10

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #300 to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

I receive a lot of emails and private messages from new Amazon sellers about what it really takes to build a successful Amazon business. During the COVID-19 pandemic when many people were laid off from their corporate jobs or had their work hours drastically reduced and were trying to decide what they should do to earn a livable wage, many people turned to starting an Amazon business.

Now, as things begin to open up and more businesses are slowly starting to hire or call their former employees back to work - many of us are faced with the decision: Should I return to my 9-5, or should I turn my side hustle into a full-time career?

In today’s episode, I discuss the nuts and bolts of turning your Amazon side hustle into a successful, 7-figure business. I share my own experience with running an Amazon business and discuss the realistic expectations you should have if you’re thinking about taking your side hustle to the next level. I dig into the real numbers of how much revenue my business earns each year, our average profit margins, and how much I actually pay myself.

I explain how to ‘do the math’ to figure out how much you need to sell to earn enough to quit your 9-5 job and the things you need to consider when crunching the numbers. I highlight other factors - beyond money - that you should consider when deciding to turn your side hustle into your full-time career and how your “In a Perfect World” scenario can help you make this decision. I explain why it’s important to ask yourself what working from home could do for you, the sacrifices you’d need to make to be able to work from home full-time, and identifying your biggest fears about quitting your 9-5 job. I also share a blueprint you can follow to turn your Amazon side hustle into a full-time income.

“Staying stuck is hard, and changing is hard. So choose which ‘hard’ that you want.” - Kristin Ostrander

This week on the Amazon Files:

• Digging into the numbers - how much my Amazon business makes in annual revenue, our profit margin, and my salary
• What it takes to replace a $60,000 job to work full-time on your Amazon business
• Using your In a Perfect World scenario to help you decide if working full-time on your Amazon business is right for you
• Ask yourself: “What will working from home do for me?” and “What would I need to give up to work from home?”
• The importance of managing your time well as an entrepreneur
• Setting realistic goals and expectations
• The value of creating a plan for success
• Budgeting, planning your finances, and creating a master list of your expenses
• Planning for taxes and healthcare costs
• Why it’s critical to be organized and self-regulated
• Getting the support you need to be successful

Related Content:

• AF173 - The P.L.A.N Blue Print to your “In a Perfect World”

Resources Mentioned:

• Book: The 15-minute Hustle: A Simple Way to Get EVERYTHING Done
• The Amazon Files HUB

The Confident Wholesale Bundlers Workshop Goes VIRTUAL!

It’s time to take your Amazon business to the next level, meet other great Amazon sellers, and gain fresh, new ideas, skills, and strategies to consistently create Amazon bundles that sell like hot cakes!

This year, the Confident Wholesale Bundlers Workshop is going virtual! No need to pack your bags. No need to budget for hotel or flight expenses. The Confident Wholesale Bundlers Workshop is coming to you LIVE - right to your living room or home office.

At the Confident Wholesale Bundlers Virtual Workshop, you receive hands-on training on:

• What wholesale bundles are and why they work
• How to create a successful bundle - from start to finish
• How to find and properly communicate with vendors
• How to organize your wholesale research
• Pricing strategies for your wholesale bundles
• PLUS: All of the recordings of your training sessions and up to 10 new bundle ideas you can start right away

So if you’re ready to eliminate your competition and turn your research into a profitable revenue stream - the Confident Wholesale Bundle Virtual Workshop is for you.

To reserve your spot at the 2021 Confident Wholesale Bundlers Virtual Workshop, visit MommyIncome.com/Virtual

Spots are limited to 20 participants, so don’t wait - reserve your spot today!

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #quitday to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

I have proven throughout the years that, through smart listing optimization, you can direct buyer traffic to your products without leveraging Amazon ads. But let’s face it: sometimes, Amazon takes time to pick up on your listings and keywords. So, if you’re someone who wants to kick start your bundles and make things speed up a little, you really need to make use of PPCs and some helpful advice from Amazon advertising & PPC marketing expert, Joe Shelrud. He is the founder and CEO of Ad Advance, an Amazon Advertising Management Agency. Joe shares my passion for helping people. By developing strategies and tools - in addition to creating The Ad Project podcast - Joe guides Amazon business owners through their journey towards success.

Joe joins me today to discuss how he transitioned from his career in project management and engineering to start an Amazon business and, eventually, Ad Advantage. He shares the different kinds of Amazon ads and the various ways to approach them. He highlights simple advertising strategies for new Amazon business owners and reveals the perfect time for sellers to outsource to an advertising agency like Ad Advantage. He also outlines the three stages of building a business and reveals the two crucial elements new Amazon sellers should focus on.

“Amazon is a marathon, not a sprint. With advertising, you’re building that foundation for your listing.” - Joe Shelrud

This week on the Amazon Files:

• How Joe pivoted from his chemical engineering background to sell on Amazon
• Joe’s beginnings in retail arbitrage and how he transitioned to private labeling
• Using your expertise to your advantage and turning it into a product to sell on Amazon
• How Joe came up with the idea that soon became Ad Advance
• The vast, confusing world of Amazon PPC and the Ad Advance strategies for Amazon beginners
• What new Amazon sellers should focus on before they start running ads
• The role of listing optimization in an effective Amazon advertising strategy
• Why sponsored Amazon ads get the majority of ad spend
• What makes “sponsored brands” different from sponsored ads and why it’s a great way to build brand loyalty
• The power of customizing your storefront on Amazon
• What dynamic bids are and how to utilize them
• Why suggested bid amounts are a great way to start with Amazon PPC
• The advantages of product reviews over advertising
• An Amazon ACOS strategy for beginners and the key goals for getting Amazon ads
• How often Amazon ads should be tweaked and adjusted
• What attribution windows are and what they mean for sponsored ads
• A basic advertising campaign funnel structure for Amazon sellers
• The three stages of building up a business

Connect with Joe Shelrud:

• Ad Advance
• The Ad Project Podcast
• Ad Advance on LinkedIn
• Ad Advance on Instagram
• Ad Advance on Facebook
• Joe Shelrud on LinkedIn

The Confident Wholesale Bundlers Workshop Goes VIRTUAL!

It’s time to take your Amazon business to the next level, meet other great Amazon sellers, and gain fresh, new ideas, skills, and strategies to consistently create Amazon bundles that sell like hot cakes!

This year, the Confident Wholesale Bundlers Workshop is going virtual! No need to pack your bags. No need to budget for hotel or flight expenses. The Confident Wholesale Bundlers Workshop is coming to you LIVE - right to your living room or home office.

At the Confident Wholesale Bundlers Virtual Workshop, you receive hands-on training on:

• What wholesale bundles are and why they work
• How to create a successful bundle - from start to finish
• How to find and properly communicate with vendors
• How to organize your wholesale research
• Pricing strategies for your wholesale bundles
• PLUS: All of the recordings of your training sessions and up to 10 new bundle ideas you can start right away

So if you’re ready to eliminate your competition and turn your research into a profitable revenue stream - the Confident Wholesale Bundle Virtual Workshop is for you.

To reserve your spot at the 2021 Confident Wholesale Bundlers Virtual Workshop, visit MommyIncome.com/Virtual

Spots are limited to 20 participants, so don’t wait - reserve your spot today!

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Joe to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

There is a serious issue in the Amazon community that we need to address: fake “gurus” and fraudulent “experts.” You’ve seen their webinars, flashy Ferraris, and lavish lifestyles. You’ve heard of leaving the 9-to-5 life to live in Hawaii and earning $20,000 a month. There’s nothing inherently wrong with all these things. But if you’re someone who’s ready and willing to invest what little you have left in the hopes of getting a better, brighter future, it’s easy to get caught in the illusions of grandeur conjured by dishonest people who’re only after your money.

And what’s the first illusion they’ll try to sell you? It’s that you can set up an Amazon business, forget about it, then earn lumps of money while doing nothing but enjoying a glass of coconut juice on a sunny beach somewhere in the Pacific.

In today’s episode, I discuss how fake Amazon experts lure would-be entrepreneurs into their deception and explain what you can do to avoid them. I share the story of a person whose attempts at private labeling fell flat because of a dishonest Amazon “guru.” I describe my Amazon journey and reveal what it really takes to build a successful online business. I also discuss why you need to think about your “In A Perfect World” scenario before you start your Amazon business and underscore the power of taking small, consistent steps towards your dreams.

“Amazon is not a get rich quick scheme. It takes skills that you’ll have to learn and practice. But if you continue on, it will get easier.” - Kristin Ostrander

This week on the Amazon Files:

• How a new Amazon seller got stuck with $12,000 worth of private label products
• The lies that some Amazon “gurus” spread to hook people
• Bully marketing and how fraudulent gurus force you into purchasing their courses
• Why some Amazon gurus have to lie about their success
• Doing due diligence to avoid the traps of dishonest experts
• How I got turned down for speaking opportunities because of my Amazon business’s income
• The beginnings of my online business journey with Amazon and why it’s not a get rich quick scheme
• The hard work involved in running and growing an Amazon business
• What I realized about success after 17 years of being in business
• The two characteristics of a great entrepreneur
• The reason you need to think about your goals and dreams before starting an Amazon business
• Painting a picture of your In A Perfect World scenario
• The difference between pivoting and quitting
• The power of taking small, consistent steps towards your dreams
• Working more to eventually work less

Related Content:

• The Confident Wholesale Bundlers Workshop
• Wholesale Bundle Success Story
• The P.L.A.N. Blue Print to Your “In A Perfect World”

Make the Most of your Keyword & Product Research with MerchantWords!

Are you tired of spending hours on keyword and product research and not seeing the results you wanted? Trying to find a unique product in your next Amazon bundle in a sea of products?

Well, relax and take a deep breath. We’re here to help.

MerchantWords is the largest database of Amazon shopper search trends with tools that help you discover the next product niche. Since 2012, MerchantWords has provided sellers with the complete view of the Amazon marketplace. Amazon sellers use MerchantWords tools and services for product research, competition analysis, SEO and PPC.

But wait, there's more.

For new subscribers, save over 50% on your new MerchantWords subscription.

Visit www.merchantwords.com/mommyincome and use the offer code MommyIncome at checkout.

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #TRUTH to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

Being an Amazon business owner can be incredibly isolating. No matter how much we love the people closest to us, it doesn’t necessarily mean they can understand what we’re saying when we talk about wholesale bundling or the latest terrors from Amazon. You might as well be speaking Greek.

Then there’s the pandemic. COVID-19 flipped the world upside-down when it hit a year ago. For some business owners - myself included - the pandemic made being an online entrepreneur even more isolating. But there’s hope: we don’t have to wait for vaccines to roll out to safely and genuinely connect as entrepreneurs.

In this episode, I contemplate the impact of isolation on our lives, businesses, and wellbeing due to the pandemic. I recall how our world looked before COVID-19 struck and how it changed the way we physically interact. I discuss how isolating it may feel when you run your own business and share what I learned from my own experiences with isolation from the past 12 months. I also highlight the power of finding a community of like-minded individuals where you elevate one another and help each other succeed.

“Being an entrepreneur can be extremely lonely, even if you prefer being alone. Everyone needs someone who understands them; to be heard and understood is at the core of our being.” - Kristin Ostrander

This week on the Amazon Files:

• The world before COVID-19 and how the pandemic has changed how we socialize
• Introverts and extroverts in isolation
• The relationship between loneliness and entrepreneurship
• My experiences with isolation and what I learned from them
• The etymology of the word “island” and the importance of communities
• Being a “T1D” and the joys of finding the people who speak your language
• Why I encourage entrepreneurs to find a supportive Amazon business owners community
• The power of intentional connection and supporting others to succeed

Related Content:

• Mommy Income Virtual Workshop

Make the Most of your Keyword & Product Research with MerchantWords!

Are you tired of spending hours on keyword and product research and not seeing the results you wanted? Trying to find a unique product in your next Amazon bundle in a sea of products?

Well, relax and take a deep breath. We’re here to help.

MerchantWords is the largest database of Amazon shopper search trends with tools that help you discover the next product niche. Since 2012, MerchantWords has provided sellers with the complete view of the Amazon marketplace. Amazon sellers use MerchantWords tools and services for product research, competition analysis, SEO and PPC.

But wait, there's more.

For new subscribers, save over 50% on your new MerchantWords subscription.

Visit www.merchantwords.com/mommyincome and use the offer code MommyIncome at checkout.

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #ISOLATION to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

Writing an Amazon listing can be a real challenge. Even the best Amazon sellers can struggle with coming up with an effective title, interesting bullet points, and compelling product description that not only satisfy Amazon’s search algorithm but also entice customers. Luckily, there are people like Karon Thackston, a copywriting and listing expert. Karon is the founder of Marketing Words, through which she and her team have been training entrepreneurs and Amazon business owners on how to create impactful copy and amazing listings that make customers buy.

Karon joins me today to share her advice on how Amazon business owners can write a proper listing that attracts and sells. She discusses what makes a potent listing title and describes the “element of exact match” in Amazon’s search algorithm. She explains the best way to write the bullet points and reveals the right word count for the description section. Karon also shares tips on testing keyword phrases, reveals how long a seller should wait before they make listing changes, and underscore the value of understanding customers.

“Understanding who your customers are and what they’re going to do with your product helps with copywriting and keyword research.” - Karon Thackston

This week on the Amazon Files:

• The most important thing when it comes to creating an Amazon listing
• Writing effective titles for your Amazon listing
• Understanding your product’s best features and benefits and writing them in the title
• The power of using the thesaurus and finding synonyms
• Choosing highly ranked keyword phrases and finding the perfect balance between relevance and search volume
• Creating product listings for wholesale bundles
• The element of exact match in Amazon’s search algorithm
• The importance of bullet points and how to make them enticing
• The role of research in building product listings
• The right word count for your product’s description
• How to write a powerful description for your product listing
• Writing for products with big brands and retail arbitrage
• Why you shouldn’t bother with selling big brands on Amazon
• Utilizing the subject matter field and other sections in the listing
• The plumb line for testing different keyword phrases
• How long an Amazon seller should wait before making a change on their listings
• What session views are how to find them on your specific listing

Related Content:

• Marketing Words Bootcamp

Resources Mentioned:

• Helium 10

Connect with Karon Thackston:

• Marketing Words
• Marketing Words on Instagram
• Marketing Words on Facebook
• Marketing Words on YouTube
• Karon Thackston on LinkedIn
• Karon Thackston on Twitter
• Karon Thackston on Pinterest

Make the Most of your Keyword & Product Research with MerchantWords!

Are you tired of spending hours on keyword and product research and not seeing the results you wanted? Trying to find a unique product in your next Amazon bundle in a sea of products?

Well, relax and take a deep breath. We’re here to help.

MerchantWords is the largest database of Amazon shopper search trends with tools that help you discover the next product niche. Since 2012, MerchantWords has provided sellers with the complete view of the Amazon marketplace. Amazon sellers use MerchantWords tools and services for product research, competition analysis, SEO and PPC.

But wait, there's more.

For new subscribers, save over 50% on your new MerchantWords subscription.

Visit www.merchantwords.com/mommyincome and use the offer code MommyIncome at checkout.

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Bootcamp to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

When some people think about running an Amazon business, they think of sunbathing on a beach in Miami. They think they can just set up a seller account, leave it alone, then reap their reward. Let me get this straight: an Ecommerce business is not all sunshine and rainbows, and it’s definitely not for everybody. It needs time, investment, and dedication if you want to grow a real, sustainable business online. But think about what you can do in your life if you had more time and money - because if you’re willing to get your hands dirty and do the work, your Amazon business will expand and profit.

And yes, that Miami beach dream can come true.

In this episode, I share the real benefits of wholesaling and its different methods, especially wholesale bundling. I describe the various challenges of wholesaling and illustrate how to manage them. I highlight the importance of having conversations with wholesale vendors and explain why it’s okay to admit to them that you’re a beginner. I also explain how wholesale bundling can help you keep competitors away while growing your Amazon business and reveal a question you should ask yourself before starting your Amazon journey.

“If you can send an email, you can run a wholesale business.” - Kristin Ostrander

This week on the Amazon Files:

• How I shifted from eBay to Amazon and from retail arbitrage to wholesale bundling
• My Ecommerce story, from financial ruin and foreclosure to a seven-figure Amazon business
• Why selling on Amazon is not for everyone and how to determine if it’s right for you
• The biggest, most prevalent myths and lies about wholesaling on Amazon
• Familiarizing yourself with wholesale terminology and how to have conversations with wholesale vendors
• Preparing yourself for the usual questions from wholesale vendors
• Why I don’t sell popular brands on Amazon
• Starting wholesaling on Amazon with $300 or less
• Finding profitable products and setting realistic expectations on retail pricing
• The importance of having a research strategy to find profitable products
• Wholesaling with a residential address and no warehouse
• No-touch options for inventory solutions and the benefits of prep centers
• A word of caution on private labeling
• Why I cut out retail arbitrage and thrifting from my Amazon business
• How wholesale bundling supports long-term inventory planning and buying evergreen products
• What ‘dating’ in wholesaling means and why it’s beneficial for wholesale bundlers
• Expecting backorders and planning for lead times
• The pros and cons of wholesale bundling and the many different methods of wholesaling
• How wholesale bundling lets you increase your profit margins and eliminate your competition

Make the Most of your Keyword & Product Research with MerchantWords!

Are you tired of spending hours on keyword and product research and not seeing the results you wanted? Trying to find a unique product in your next Amazon bundle in a sea of products?

Well, relax and take a deep breath. We’re here to help.

MerchantWords is the largest database of Amazon shopper search trends with tools that help you discover the next product niche. Since 2012, MerchantWords has provided sellers with the complete view of the Amazon marketplace. Amazon sellers use MerchantWords tools and services for product research, competition analysis, SEO and PPC.

But wait, there's more.

For new subscribers, save over 50% on your new MerchantWords subscription.

Visit www.merchantwords.com/mommyincome and use the offer code MommyIncome at checkout.

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #startwholesale to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

Amazon communities all over the interwebs have been abuzz about creating private label products. Private labeling on Amazon can be lucrative, but there’s a reason I created my first full-on, authentic private label product only after ten years of running an Amazon business online. Building private label items is risky and involves large investments of time, energy, and money. While risk, investment, blood, and sweat are indeed part of running an online business, it definitely doesn’t have to cost you your entire life savings and two years of your life to see success in your Amazon journey.

Today, I discuss the ups and downs of private labeling on Amazon. I define what private labeling is, differentiate it from “white” labeling, and explain whether it’s really the Holy Grail of Amazon. I enumerate the average time and cost of investment related to building a private label item as well as describe how long it takes to launch a private label product off the ground. I also illustrate some of the risks involved in private labeling and reveal a strategy I’ve used to implement private labeling in a more profitable and less risky way.

“Amazon is its own beast. You need to understand how it works before you can launch a private label product.” - Kristin Ostrander

This week on the Amazon Files:

• What private labeling means and how it’s different from white labeling
• The average wait time to get a trademark
• The challenges of developing a brand and making yourself stand out in the market
• Why private labeling is time-consuming and expensive up-front
• My first full-out private label item
• The importance of market research
• How long it may take before you can see the ROIs on your private label item on Amazon
• Different costs and expenses involved in private labeling
• What ‘minimum order quantity’ means and its relationship with creating private label items
• Red tape, customs nightmare, and the risks of developing a private label item
• The “Poor Man’s Private Label” and wholesale bundling
• How wholesale bundling works and why it’s a great alternative to private labeling
• Keeping list hijackers away by creating custom packaging
• Building wholesale bundles from retail arbitrage items
• The power of product research and due diligence
• Creating value-add to your wholesale bundles
• Your next step to the Poor Man’s Private Label

Related Content:

• Wholesale Bundles System 2.0
• Wholesale Bundlers Virtual Workshops

Make the Most of your Keyword & Product Research with MerchantWords!

Are you tired of spending hours on keyword and product research and not seeing the results you wanted? Trying to find a unique product in your next Amazon bundle in a sea of products?

Well, relax and take a deep breath. We’re here to help.

MerchantWords is the largest database of Amazon shopper search trends with tools that help you discover the next product niche. Since 2012, MerchantWords has provided sellers with the complete view of the Amazon marketplace. Amazon sellers use MerchantWords tools and services for product research, competition analysis, SEO and PPC.

But wait, there's more.

For new subscribers, save over 50% on your new MerchantWords subscription.

Visit www.merchantwords.com/mommyincome and use the offer code MommyIncome at checkout.

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Poorman’sPL to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

Whether you want to be a household name or a small Amazon business, trademarking and brand registration with the US PTO is essential to your business’s success. Benjamin Becker, a trademark attorney and founder of the Royal Trademark Law Services, is passionate about educating business owners from all walks of life on growing their brands and hitting new business milestones. Ben stresses that, like with any other kind of businesses, an essential part of keeping your Amazon business going and growing is through trademark registration and protection.

Ben joins me today to discuss the process of having your brand registered and trademarked. He describes what Amazon business owners need to have their products trademarked and reveals how long the process takes. He explains why it’s better to hire a trademark attorney than to go through the process by yourself. He also shares the many benefits of having your products trademarked and underscores how you can make the brand registration process easier.

“A trademark is a good asset to have. It shows your customers you’re somebody they can trust.” - Ben Becker

This week on the Amazon Files:

• Why you need a US trademark and brand registry for your Amazon business
• How registering your brand to Amazon protects you and gives you more privileges
• Ben’s recommendations on do-it-yourself US trademarking
• How long it takes to process trademarks and why it’s better to hire a trademark attorney
• The basic requirements of applying for a wordmark
• Why Ben recommends using standard characters for wordmarking
• The difference between use-in-commerce versus intent-to-use applications
• Increasing your chances of getting approved through conflict research
• How getting trademarked gives you peace of mind
• How getting brand registered made everything easier for my Amazon business

Connect with Ben Becker:

• Royal Trademark Law Website
• Ben Becker on LinkedIn
• EMAIL: [email protected]

Make the Most of your Keyword & Product Research with MerchantWords!

Are you tired of spending hours on keyword and product research and not seeing the results you wanted? Trying to find a unique product in your next Amazon bundle in a sea of products?

Well, relax and take a deep breath. We’re here to help.

MerchantWords is the largest database of Amazon shopper search trends with tools that help you discover the next product niche. Since 2012, MerchantWords has provided sellers with the complete view of the Amazon marketplace. Amazon sellers use MerchantWords tools and services for product research, competition analysis, SEO and PPC.

But wait, there's more.

For new subscribers, save over 50% on your new MerchantWords subscription.

Visit www.merchantwords.com/mommyincome and use the offer code MommyIncome at checkout.

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #trademark to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

Dr. Travis Zigler is an optometrist-turned-ecommerce expert and entrepreneur. Three years into his practice as an optometrist, Travis felt that something was missing in his career. He soon took a course on how to sell on Amazon and began an Ecommerce journey that would later support his mission of healing millions of people who suffer from dry eye syndrome around the world. Travis has grown his Amazon business through leveraging Ecommerce advertising techniques and cultivating a community, and has made it his goal to help others scale and expand their Amazon businesses.

Travis joins me today to share how he began his Ecommerce journey and how he found his Amazon niche. He explains how he transitioned from his optometry practice to running his Amazon business full-time. He discusses his ventures on Amazon’s Pay-Per-Click advertising program and illustrates how Amazon business owners can apply the 80/20 rule. He also underscores the value of cultivating a community and highlights the power of listening to your customers.

“80% of your Amazon advertising sales come from your search terms. If you focus on what works, your profits, revenue, and organic rankings will soar.” - Dr. Travis Zigler

This week on the Amazon Files:

• Travis’ background and how he got started in the Ecommerce world
• The value of using your knowledge bank and how Travis created the Eye Love product line
• How Travis realized that he wanted to cover the dry eye niche as an Amazon business owner
• How to build a connection with your Amazon customers
• Why you need to read Amazon customer reviews on your products
• Playing in Amazon’s playground and how Travis ventured into PPC
• Applying the 80/20 rule to Amazon advertising
• Why you don’t need to advertise all your Amazon products
• Figuring out how to “deluxify” your top-selling product
• Using PPC ads to scale on Amazon
• What “discovery” campaigns are and why you should transform them to “exact match” campaigns
• Why Travis is a huge believer of single keyword ad campaigns
• Integrating automation on your Amazon ad campaigns
• Cutting loose ends and how much you should spend on Amazon PPCs
• What ‘ACoS’ means and why it’s key to organic rankings on Amazon
• The value of word-of-mouth marketing and customer loyalty
• Hitting the perfect balance between organic sales and advertising sales
• Travis’ charity and mission work

Related Content:

• Amazon PPC Masterclass

Connect with Travis Zigler:

• Sales Funnel HQ
• Profitable Pineapple
• Amazon PPC Pros on YouTube
• Amazon PPC Pros on Facebook
• Eye Love Cares
• Travis Zigler on LinkedIn

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #PPCHelp to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.