In this episode of 'Marketing Without Rules,' host Lewis Vandervalk is joined by Adam Hummel of Grade A Haul-Away. Adam shares how he successfully grew his junk removal business using organic social media engagement and creative community involvement. 

The discussion delves into Adam's unique marketing strategies, including frequently posting humorous content, leveraging local Facebook groups, and hosting charitable yard sales. He emphasizes the importance of being authentic and proactively reaching out to potential customers. Adam also recounts his journey from door-to-door sales for Comcast to becoming a well-known personality in his community. 

Throughout the episode, Adam provides practical tips for new business owners on how to build a strong local presence without a hefty advertising budget.

00:00 Introduction to Marketing Without Rules

00:21 Meet Adam Hummel: Organic Growth Expert

01:28 Adam's Journey: From Florida to Pennsylvania

02:56 Founding Grade A Holloway

03:44 The Hunter Mindset in Social Media

05:54 Creative Community Engagement

10:15 Leveraging Facebook Groups for Business

23:15 Building Local Connections

26:47 Unveiling the Truth: Cleaning House Deception

27:27 Community Support: GoFundMe and Local Help

28:26 The Realtor Connection: Building Valuable Relationships

32:15 Yard Sales for Charity: A Win-Win Approach

36:28 Unexpected Finds: Treasures in Junk Removal

39:49 Marketing Strategies: Leveraging Social Media

44:24 Lessons Learned: Reflecting on Business Growth

50:44 Final Thoughts and Future Plans

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