In this episode of 'Marketing Without Rules', host Lewis Vandervalk chats with Matt McQuinn, co-owner of the agency Coldlytics, to explore how businesses can effectively use cold email to generate leads and scale. 

The conversation dives into Matt's journey in starting Coldlytics, the challenges he faced, and the innovative solutions his company provides to automate and refine the cold email process. Key points include the importance of authentic and relevant outreach, tips for setting up a professional cold email campaign using platforms like Woodpecker, and the significance of consistently iterating your approach to achieve success. 

Listeners will also gain actionable advice on crafting compelling subject lines, addressing email warmup strategies, and leveraging high-touch versus low-touch marketing methods. This episode is a treasure trove of practical insights and strategies for anyone looking to harness the power of cold email in their business growth efforts.

00:00 Introduction to Marketing Without Rules

00:25 Meet Matt McQuinn: From Junk Removal to Coldlytics

01:03 The Birth of Coldlytics

03:48 Scaling Cold Email Outreach

06:56 Optimizing Email Campaigns

14:31 Technical Insights and Best Practices

22:48 Email Setup Recommendations

23:06 Psychological Tactics in Email Marketing

24:14 Cold Email Success Stories

25:26 Google's Stance on Cold Emails

27:38 The Importance of Testing and Iteration

29:17 High Touch vs Low Touch Business Approaches

30:19 Effective Cold Email Strategies

32:16 Insights for New Business Owners

37:58 Crossing the Chasm: Business Growth Stages

42:37 Final Thoughts and Takeaways

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