In this episode of Marketing Without Rules, host Louis Vander V talks with high-energy entrepreneur and business leader Lance Bachman, renowned for his 'build it to sell IT' philosophy. 

Lance has successfully founded, scaled, and sold several businesses across various industries, generating over a hundred million dollars. The discussion delves into Lance's approach to marketing, the importance of leadership, systems, and processes, and his effective business strategies. Lance also shares insights on the significance of brand building, the role of P&Ls in business success, and his partnership-focused model with LB Capital. 

Additionally, the episode addresses the analogies between personal and business marketing, the mindset needed for business growth, and the future of the roofing industry. 

Lance’s real-world experiences and actionable advice highlight his belief in hard work, sacrifice, and the constant pursuit of improvement.

00:00 Introduction and Welcome

00:30 Guest Introduction: Lance Bachman

01:21 Icebreaker and Casual Banter

01:44 Diving into Business Insights

01:59 Marketing as a Core Business Function

02:43 The Importance of Personal Branding

03:49 Challenges in Digital Marketing

09:35 Leadership and Business Growth

12:36 Mindset and Continuous Learning

21:36 Practical Steps for Business Success

25:18 Introduction to Marketing Strategies

25:34 Scaling and Selling a Digital Marketing Agency

28:13 Leadership and Team Training

32:29 Revolutionizing the Roofing Industry

37:00 The Importance of P&L in Business

41:22 Building a Strong Brand

48:25 Final Thoughts and Key Takeaways

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