In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with Dallin Huso, the founder of a seven-figure pool cleaning business in Arizona. Sponsored by Blue Crocus Solutions, the show delves into Dallin's journey from hating college to creating a thriving home service company with no prior experience. 

The conversation highlights Dallan's strategies for rapid business growth, including the vital role of power partners, effective hiring processes, and leveraging social media to create genuine connections with customers. Dallin shares practical advice on various organic marketing tactics such as networking events, leveraging email lists, and creating engaging content.

Listeners will walk away with actionable insights and the importance of consistency in marketing efforts. Dallin also touches on how his passion has shifted towards mentoring other business owners to help them overcome obstacles and achieve similar success.

00:00 Introduction to Marketing Without Rules

00:29 Guest Introduction: Dallin Huso's Journey

01:21 Starting a Business: Challenges and Strategies

03:38 Hiring and Training: Lessons Learned

09:22 Power Partners: Building Strategic Relationships

18:32 Leveraging Social Media for Business Growth

25:09 Overcoming Initial Challenges in Business Growth

25:52 Foundations of a Successful Business

27:07 Lessons Learned from Burnout

28:00 The Importance of Work-Life Balance

28:22 Helping Others Scale Their Businesses

31:03 Effective Marketing Strategies for New Businesses

38:13 Leveraging Community and Partnerships

47:28 Final Thoughts and Encouragement

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