In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with seasoned keynote speaker, comedian, author, and digital storyteller Sebastian Rusk.

With over 15 years of experience in building online communities and founding the Podcast Launch Lab in 2016, Sebastian shares his insights on how podcasting can be a powerful tool for business growth and networking. 

The conversation delves into the challenges and benefits of starting a podcast, the importance of professional assistance, and real-life examples of how podcasts have opened doors for new business opportunities. Sebastian also discusses his journey into comedy as a way to overcome personal fears and improve his public speaking skills. 

The episode offers valuable advice for home service business owners on how to use podcasts to engage with ideal clients and power partners, ultimately leading to improved business relationships and growth.

00:00 The Power of Podcasting for Business Growth

00:56 Introduction to Marketing Without Rules

01:18 Meet Sebastian Rusk: Keynote Speaker and Podcast Expert

02:06 The Ultimate Networking Tool: Why Podcasts Matter

05:34 Networking Success Stories: From Gary Vaynerchuk to Industry Giants

09:13 Tips for Successful Podcasting and Overcoming Challenges

13:33 Starting Your Own Podcast: Steps and Strategies

15:53 Using Podcasts in Your Sales Process

16:46 The Struggles of Starting a Podcast Alone

17:03 The Importance of Podcast Editing

17:45 The Debate: To Start or Not to Start a Podcast

18:07 Exploring the World of Comedy

18:48 Overcoming the Fear of Comedy

19:40 The Art of Crafting a Comedy Set

21:27 Favorite Comedians and Inspirations

23:54 The Journey of Personal and Professional Growth

24:12 Investing in Yourself: The Apex Experience

24:35 Joining Dan Martell's Coaching Program

27:57 The Power of Networking and Masterminds

29:13 Final Thoughts and How to Connect

Visit BlueCrocus.ca if you have marketing questions you need help with!