In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Matt Plapp, the CEO of America's Best Restaurants, to discuss innovative and out-of-the-box marketing strategies. 

The conversation covers a wide range of topics such as the importance of creating entertaining content on social media, retention strategies for businesses, and the concept of 'aim and expect' versus 'hope and pray' in marketing. Matt shares anecdotes from his journey, including how he became known as 'the orange guy' and his unique tactics like using a money bucket at conferences to attract attention. 

They also dive into practical advice for home service companies and restaurants to retain customers and increase sales. This episode is filled with actionable insights and creative tips to help any business owner enhance their marketing efforts.

00:00 Introduction and Conference Anecdote

00:24 Marketing Strategies and Tactics

01:23 Welcome to Marketing Without Rules

01:47 Interview with Matt Platt Begins

02:36 The Origin of the Orange Branding

06:15 Early Internet Marketing Adventures

13:41 Transition to Restaurant Marketing

15:18 Innovative Marketing Tactics

21:22 America's Best Restaurants Journey

23:21 The Birth of a Media Company

23:49 Scaling Up: From Idea to Execution

24:16 The Evolution of the A BR Roadshow

24:49 Connecting Marketing and Media

26:02 The Power of Social Media and Mobile Devices

28:43 Effective Marketing Strategies for Small Businesses

35:20 The Importance of Consistency and Content Creation

38:45 Attract, Build, Retain: A Marketing Philosophy

42:35 Final Thoughts and Key Takeaways

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