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In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Joseph Hughes from Contractor Dynamics to unpack the real reason most contractors fail at marketing and what to do instead. Sponsored by Blue Crocus Solutions, the conversation unpacks Joseph’s journey from struggling entrepreneur to a highly sought-after marketing educator in the roofing space.
Joseph reveals how his early failures shaped his approach, the power of mentorship, and the disciplined daily routine that fuels his consistency. Together, they break down the common traps contractors fall into… like chasing quick-hit leads without building a brand.
Topics include the difference between marketing and lead generation, how to use video content effectively, and the tactical steps behind becoming 'Five Mile Famous.' Joseph also shares why extreme ownership, testing, and clear messaging are critical for any contractor looking to build a business that lasts.
00:00 Welcome to Marketing Without Rules
00:29 Introducing Joseph Hughes and Contractor Dynamics
00:54 Joseph's Journey: From Struggles to Success
04:11 The Importance of Consistency and Discipline
04:33 Joseph's Daily Routine for Success
07:49 The Evening Routine: Winding Down
12:01 Extreme Ownership in Business
14:57 Marketing vs. Lead Generation
20:02 Becoming Five Mile Famous
27:14 Tactical Marketing Tips for Roofing Companies
27:26 The Power of Video Content
29:29 Boosting vs. Targeted Ads
30:32 Effective Marketing Strategies and Testing
36:40 Getting Started with Video Production
43:29 Consistency and Clarity in Marketing
46:14 Common Marketing Mistakes and How to Avoid Them
50:24 Final Thoughts and Takeaways
Visit BlueCrocus.ca if you have marketing questions you need help with!
5
33 ratings
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Joseph Hughes from Contractor Dynamics to unpack the real reason most contractors fail at marketing and what to do instead. Sponsored by Blue Crocus Solutions, the conversation unpacks Joseph’s journey from struggling entrepreneur to a highly sought-after marketing educator in the roofing space.
Joseph reveals how his early failures shaped his approach, the power of mentorship, and the disciplined daily routine that fuels his consistency. Together, they break down the common traps contractors fall into… like chasing quick-hit leads without building a brand.
Topics include the difference between marketing and lead generation, how to use video content effectively, and the tactical steps behind becoming 'Five Mile Famous.' Joseph also shares why extreme ownership, testing, and clear messaging are critical for any contractor looking to build a business that lasts.
00:00 Welcome to Marketing Without Rules
00:29 Introducing Joseph Hughes and Contractor Dynamics
00:54 Joseph's Journey: From Struggles to Success
04:11 The Importance of Consistency and Discipline
04:33 Joseph's Daily Routine for Success
07:49 The Evening Routine: Winding Down
12:01 Extreme Ownership in Business
14:57 Marketing vs. Lead Generation
20:02 Becoming Five Mile Famous
27:14 Tactical Marketing Tips for Roofing Companies
27:26 The Power of Video Content
29:29 Boosting vs. Targeted Ads
30:32 Effective Marketing Strategies and Testing
36:40 Getting Started with Video Production
43:29 Consistency and Clarity in Marketing
46:14 Common Marketing Mistakes and How to Avoid Them
50:24 Final Thoughts and Takeaways
Visit BlueCrocus.ca if you have marketing questions you need help with!
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