In this episode of the 'Marketing Without Rules' podcast, host Louis welcomes guest Colin Dahan, a successful entrepreneur with over 15 million in sales across various home service industries.

Colin, who has been in business for eight years, shares his expertise in guerrilla marketing, emphasizing the importance of standing out and being proactive rather than relying on agencies alone.

The episode covers a wide range of marketing strategies, including leveraging personal contacts, Facebook messaging, strategic use of direct mail, and door-to-door canvassing.

Colin also delves into the importance of team involvement in marketing efforts and outlines a comprehensive approach to capturing leads and generating referrals.

The conversation touches upon the ethical considerations in the industry, actionable marketing tips, and the psychology behind customer interactions.

Colin’s unique approach and insights are aimed at helping entrepreneurs expand their business reach and maximize their marketing efforts effectively.

00:00 Introduction and Guest Welcome

00:10 Colin's Business Journey and Achievements

00:54 Core Message: No Rules to Marketing

02:14 Challenges and Misconceptions in Business

03:20 Importance of Revenue and Business Involvement

07:09 Effective Free Marketing Strategies

14:40 Paid Marketing and Agency Experiences

17:39 Guerrilla Marketing Tactics

29:34 Customer Assurance and Background Checks

30:17 The Importance of Trust in Sales

31:02 Engaging Customers and Building Confidence

32:37 The Power of Referrals and Community Involvement

34:39 Poker Game Networking

37:00 Quitting Alcohol and Personal Growth

47:54 SEO and Business Growth Strategies

50:07 Final Thoughts and Takeaways

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