mxmtoon is the definition of a modern pop star.

She grew up in Oakland making music in her bedroom and posting covers of pop songs she'd perform on her ukulele to YouTube. Eventually she started uploading original songs to SoundCloud, and by the time she left school she had more than 10,000 followers on the platform.

That trajectory hasn’t really slowed since, and part of the reason for that – besides the fact she makes incredibly captivating indie pop – is the deep bond she’s formed with her audience.

As she says in this interview she’s pretty much grown up online, and her social media and YouTube presence helped her forge an organic connection with her fans without the help of traditional music industry gatekeepers like record labels.

It’s a fascinating story and one we go deep on in this interview.